designing opportunities
TRANSCRIPT
Designing Opportunities
Dr. Ricardo SosaAssistant Professor, SUTD
Earth: beautiful and resilient
The next two generations are key
3 billion urban residents in Asia by 2050
Asia: spearheading change
Asia: emerging markets (and aspirations)
Income ≠ success, consumption ≠ well-being
http://bernardoh.files.wordpress.com/2008/10/singaporeans-love-shopping.jpg
Sustainability
http://dowser.org/wp-content/uploads/2012/04/triple-bottom-line-environment-2-mar11.jpg
Great productshttp://www.seriouswheels.com/pics-2010/klm/2010-Mercedes-Benz-E-Class-Interior-2-1920x1440.jpg
Not-so-great consequences
Designing products right vs.Designing the right products
http://cdn3.pcadvisor.co.uk/cmsdata/features/3416876/Best_tablets.jpg
≥28° A/C
http://www.hygienik.com.au/wp-content/uploads/2011/10/aircon-blank.jpg
http://foodwasterepublic.com/category/blog/2010/03/introduction-dirty-secrets-of-a-food-paradise/
https://www.google.com.sg/publicdata/directory?hl=en&dl=en
SUTD-MIT IDC Grand Challenges
http://www.youtube.com/watch?feature=player_embedded&v=aOJ93tAbPP0#t=62
http://s.bsd.net/nefoundation/default/page/-/files/Why_the_Rich_are_Getting_Richer.pdf
http://sgratrace.appspot.com/index.html
http://www.happyplanetindex.org/
What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.Mitchell Kapor
Discontent is the first necessity of progress.Thomas A. Edison
Recognizing the need is the primary condition for design.Charles Eames
The earth is like a spaceship that didn't come with an operating manual.R. Buckminster Fuller
A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist.R. Buckminster Fuller