Designing Sociability

Christina Wodtke Cucina Media |http://

www.cucinamedia.com

Psychology

Reference: bokardo.com

The Social Web is built here, from love and esteem

Social XXX• Usenet• Forums• Email• Mailing lists• Groupware• Social Networks

Services• Social Software• Social Media

Social Software can be loosely defined as software which supports, extends, or derives added value from, human social behaviour - message-boards, musical taste-sharing, photo-sharing, instant messaging, mailing lists, social networking.

Gene Smith’s Model

Based on Matt Webb and Stewart Butterfield’s writings

1.) If you were going to build a piece of social software to

support large and long-lived groups, what would you design for? The first thing you would design for is handles the user

can invest in.

Clay Shirky, A Group Is Its Own Worst Enemy

http://shirky.com/writings/group_enemy.html

Identity Identity• Avatar• Profile• Activity• Collections

Identity is Context Based

Facebook- Personal LinkedIN - Professional

Presence

Presence Presence

• Status• History• Statistics• Signs of Life• Company

Presence Presence

• Status• History• Statistics• Signs of Life• Keeping me Company

2.) Second, you have to design a way for there to

be members in good standing. Have to

design some way in which good works get

recognized. The minimal way is, posts appear with

identity. You can do more sophisticated

things like having formal karma or "member

since."

Reputation

3.) Three, you need barriers to participation. This is one of the things that killed Usenet.

You have to have some cost to either join or participate, if not at the lowest level, then at higher levels. …

anyone can read Slashdot, anonymous cowards can post, non-anonymous cowards can post with a higher rating. But to moderate, you really have to have been around for a while.

Missing block?

Groups

Groups• Norms - Vilification - Veneration - Rules

• Jargon & In-Jokes• Demand Aggregation•Badges and symbols

Norms & CaretakersMissing block?

Vilification

Veneration

Relationships

Conversations

Sharing

4.) And, finally, you have to find a way to spare the group from

scale. Scale alone kills conversations, because conversations require

dense two-way conversations.

[Dunbar] found that the MAXIMUM number of people that a person could

keep up with socially at any given time, gossip maintenance, was 150. This doesn't mean that people don't have

150 people in their social network, but that they only keep tabs on 150 people

max at any given point.

Presence

Conversations

Sharing

Relationships

Groups

Reputation

Identity

Self

Community

Activity

Rules & Repercussions

Purpose/Passion?

Co-Creation?

Planning?

Caretakers?CollectivelyRate?

Publish?

Rules & Repercussions

Purpose/Passion?

Co-Creation?

Planning?

Caretakers?

CollectivelyRate?

Publish?

PatternsSelf• Identity

– Avatar– Profile– Activity– Recommendations

• Presence– Status– History– Statistics– Signs of Life– Keep Company

• Reputation– Rules– Ratings

Community• Relationships

– Add/remove friends– Define relationship– Initiate relationship

• Groups– Norms

• Vilification• Veneration• Interaction

– Jargon– Collective Choices– Rules

Actions• Conversations

– Public– Private– Caretakers

• Sharing– Things– Activities– Progress– Secrets

• Planning

http://social.itp.nyu.edu/shirky/wiki/?n=Main.PatternLanguage

http://barcamp.org/BarCampBlockSocialMediaDesignPatterns

Your take?

Christina Wodtkehttp://www.publicquarehq.com