designing video content for social media marketing
TRANSCRIPT
framethreesixteen.comTwitter: @Frame316
DESIGNINGVIDEOCONTENTFOR SOCIAL MEDIAMARKETING
framethreesixteen.comTwitter: @Frame316
Video is all the rage right now, and rightfully so: More and more professionals are using it as an effective self-promotional tool to advance their careers, whether they’re freelancing, looking for a job or running their own creative firms.
framethreesixteen.comTwitter: @Frame316
https://vimeo.com/125617278
Mobile film making footage.
framethreesixteen.comTwitter: @Frame316
Myth Busting
Video takes a lot of time and I don’t have time to do it and its difficult.
framethreesixteen.comTwitter: @Frame316
Freeze the thumb
Your main objective is to interrupt the user from scrolling.
framethreesixteen.comTwitter: @Frame316
Offline experience should influence how you communicate online.
framethreesixteen.comTwitter: @Frame316
Duration = Attention Span
Nielsen found that the majority of the campaign value for ad recall (25%), brand awareness (20%) and purchase intent (5%) was generated within just 10 seconds of watching a video.
framethreesixteen.comTwitter: @Frame316
The concept
There are a lot of ways to write a concept for a social video, the easiest way is to create videos that would provide a good experience to your audience. An experience is what will keep them coming back for more.
framethreesixteen.comTwitter: @Frame316
Types of videos
How to’s -How to design your own logo in 10 minutes -How to save battery on your smartphone -How to transfer files using wireless storage
framethreesixteen.comTwitter: @Frame316
Types of videos
Top list -Top 10 holiday spots in Singapore -Top 15 iPhone apps for designers -Top 3 digital marketing ideas
framethreesixteen.comTwitter: @Frame316
Types of videos
Behind the scenes -On location filming our next webisode -Setting up an interview using three cameras -Welcome to Acme cafe’s kitchen
framethreesixteen.comTwitter: @Frame316
Types of videos
Brand story -value centric approach -non advertising -non product centric
framethreesixteen.comTwitter: @Frame316
Brand Story
Two Bakers Cafe
http://framethreesixteen.com/portfolio/artisanal-cafe-experience-with-two-bakers/
framethreesixteen.comTwitter: @Frame316
Brand Story
SG Pains Solution
http://framethreesixteen.com/portfolio/brand-story-no-pain-your-gain/
framethreesixteen.comTwitter: @Frame316
The script The holy grail of storytelling
Beginning Start with a question “How do I get more customers for my business?”
framethreesixteen.comTwitter: @Frame316
The script The holy grail of storytelling
Middle What do you have right now? Where are you? “This is what I am currently doing, I put up an online store, used Google Adwords to promote my website, and I did a lot of marketing via word of mouth. But it seems that it is not enough.”
framethreesixteen.comTwitter: @Frame316
The script The holy grail of storytelling
End Answer the question “Instead of selling to them, I will start delivering content that would benefit them.”
framethreesixteen.comTwitter: @Frame316
The script The holy grail of storytelling
What is your holy grail?
framethreesixteen.comTwitter: @Frame316
Start on the right foot
Make sure the first 8 seconds will drive a point, and can summarise the whole thing for you
framethreesixteen.comTwitter: @Frame316
End with a breeze
What is your call to action? what do you want your audience to do next?
framethreesixteen.comTwitter: @Frame316
Design process What is your brand message/identity
framethreesixteen.comTwitter: @Frame316
Design process What is your brand message/identity? Who is it for?
framethreesixteen.comTwitter: @Frame316
Design process What is your brand message/identity? Who is it for? What do u want to accomplish?
framethreesixteen.comTwitter: @Frame316
Design process What is your brand message/identity? Who is it for? What do u want to accomplish? Choose a location
framethreesixteen.comTwitter: @Frame316
Design process What is your brand message/identity? Who is it for? What do u want to accomplish? Choose a location Pick a topic and record yourself
framethreesixteen.comTwitter: @Frame316
Design process What is your brand message/identity? Who is it for? What do u want to accomplish? Choose a location Pick a topic and record yourself Post production
framethreesixteen.comTwitter: @Frame316
Design process What is your brand message/identity? Who is it for? What do u want to accomplish? Choose a location Pick a topic and record yourself Post production Start a blog
framethreesixteen.comTwitter: @Frame316
Design process What is your brand message/identity? Who is it for? What do u want to accomplish? Choose a location Pick a topic and record yourself Post production Start a blog Be social
framethreesixteen.comTwitter: @Frame316
DESIGNINGVIDEOCONTENTFOR SOCIAL MEDIAMARKETING