Designing with Lean UX : Rapid Product Design [UX Lisbon 2014]

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Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: Someday, when I have more time... In this action-packed 180 minutes, UX Lisbon participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.

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  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Design a product in 3 hours Designing with Lean UX UX Lisbon | Wednesday, June 04, 2014 Kate Rutter | @katerutter
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Hello! Principal, Intelleto.com Co-Founder, Luxr.co Sketchnoter, graphic recorder Entrepreneurship + UX @katerutter http://intelleto.com
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com @katerutter @luxrco #uxlx TWEET!
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Around the room intros * name * role * your favorite superpower! Hello!
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Lets get warmed up
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com {5 min Activity} Users + problems + solution Sketch it out Who are the users? What problems do they have? What would be a proposed solution?
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Users + Problem + Solution map Working parents with with kids Task-a-doodle the DNA of your idea May 2014
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Users + Problem + Solution map a mobile app for delegating tasks Working parents with with kids need to know when somethings done Too much to do, not enough time need to share tasks on the go Task-a-doodle the DNA of your idea 3 min May 2014
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com A class on how to produce an awesome UI This is not... (how do you know its awesome?) A session on making production wireframes or photoshop comps (how do you know these arent a waste of valuable time?) A perfect approach or a rigid point of view on Great UX. (100s of participants have used these techniques to dene their own unique Great UX.)
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Design = solving problems Lean Startup concepts & mindset Hands-on } make a product MVP Lo- MVP -> validate -> build This is about making products. Focus Simplify Decide Test Move forward.
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com I am not an expert on your idea. You are. My goal is to help you identify one way you can innovate using lean practices... so you can experiment and learn rst-hand if its helpful. What to expect...
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com We are going to be working really, really, really fast. What to expect...
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com There is a purpose to this. I will push you to get something down rapidly. In 3 hours, you will have product concept you can validate. We are going to be working really, really, really fast. What to expect...
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com You will be working solo and as peer pairs. Two brains are better than one. And well keep talking to a minimum. (There is a break where we can get all social!) What to expect...
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com You may not like the pace/process/ pressure/perspective, etc. etc. That is okay. All I ask is that you keep an open mind and try it. What to expect...
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com But the code validated! The design was brilliant. It just never launched. We made an amazing thing. But nobody wanted it. What I NEVER want you to experience...
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com But the code validated! The design was brilliant. It just never launched. We made an amazing thing. But nobody wanted it. What I NEVER want you to experience... FAIL
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com But the code validated! The design was brilliant. It just never launched. We made an amazing thing. But nobody wanted it. What I NEVER want you to experience... waste
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com About the whole Lean thing
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Build. Measure. Learn Lean startup?
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com From The Lean Entrepreneur. B. Cooper & P. Vlaskovits.
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Lean Startup Startup: a human institution designed to create new products or services under conditions of extreme uncertainty.
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com 2 Big Ideas Empathy. Design. Products! User Experience Build. Measure. Learn! Lean Startup
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com 3 Key Concepts Build. Measure. Learn! Validated Learning Get out of the building! Customer DevelopmentAgile Development Collaborate. Release. Improve!
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com The Agile Manifesto came about at a ski scrum in February 2001. The big idea... over over over over
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Steve Blank introduced Customer Development in...um...2006. The big idea...
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Eric Ries wrote a blog post on Sept 8, 2008 titled The Lean Startup. + incremental releases make products customers want + reduce waste The big synthesis...
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Experiments Validated learning Reduce waste Lean Startup These change everything.
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com risk timeDene The old way Design Develop Release
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com risk timeDene Design Develop Release a better old way
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com risk time A different way MAKE release MEASURE BUILD LEARN MEASURE BUILD
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com BUILD MEASURE LEARN More cycles in less time reduce the risk. faster!
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Okay, ne. But how does this relate to User Experience
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com UX =a mindset focused on delivering value inspires the right kinds of ideas guides decisions
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com UX != UI * Your rst project: Remove any reference to UX/UI from all of your work. Replace it with UX + UI. This directive holds for the duration of your UX career.
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Features Users Uses Product Needs via @luxrco sketches, prototypes, wireframes pixels UI UX as a stack BUILD MEASURE LEARN Company Purpose Your vision & ideas
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Lets make stuff
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com {Activity} Rapid Sketching Star people! 7 min
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com You can draw a person in 4 simple steps.... sketch via @luxrco Star people
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Use simple shapes to put a person in a place. sketch via @luxrco Add context inside outside
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com People have faces and emotions. Expressions Matrix 3 mouths + 2 eyebrows = 9 emotions (so sneaky!) smile frown up brows neutral down brows start with this no brows add a mouth... add eyebrows... sketch via @luxrco; also see @austinkleon
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Picture your user as a human person. (Insert provisional personas here) Who is it for?
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Features Users Uses Product Needs UX Stack Company Purpose Your vision & ideas via @luxrco
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Who: Make a Persona
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com {Activity} Make a persona Portrait 5 min
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com {Activity} Make a persona Facts
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com {Activity} Write down... 3 min Age City where s/he lives Family (married? kids? single? divorced?) Job role Annual income Be specic.
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com {Activity} Make a persona Behaviors
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com {Activity} Brainstorm 10 behaviors 3 min What do they do that indicates that they are a good customer for you? How are they solving the problem now? Behaviors are verbs.
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com more important less important 2 min{Activity} Divide into 2 piles
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com 2 min{Activity} Pass & Peer-write
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com Break!
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com {Activity} Make a persona Needs & Goals
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com 3 min What do they need to accomplish that will solve their problem? Why do they do the behaviors? How are they solving the problem now? {Activity} Brainstorm 10 needs & goals
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com {Activity} Divide into 2 piles more important less important .5 min
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com {Activity} Pass & Peer-write 1 min
  • Designing with Lean UX | UX Lisbon 2014 | June 04, 2014 | @katerutter | intelleto.com * Could enough people like this exist? (And can you nd them to talk to them?) If no, make adjustments. * Is this a specic person you know? If yes, make adjustments. * Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful. {Activity} 3 Checks
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