designing your annual board appeal

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Building Your Annual Board Appeal 2014 Linda Lysakowski, ACFRE President, Linda Lysakowski, LLC Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

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How do you approach your board members to make their gifts to your annual appeal. It should not be done at a board meeting, or through the mail. Remember, your board members are major donors and should be treated as such. And do not "nickel-and-dime" them at every meeting. If they are enthusiastic supporters of your nonprofit, they will want to support it by giving and getting!

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Page 1: Designing Your Annual Board Appeal

Building Your Annual Board Appeal

2014Linda Lysakowski, ACFRE

President, Linda Lysakowski, LLC

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 2: Designing Your Annual Board Appeal

How Does Your Board View Fundraising?

The “Tin Cup” mentality?A necessary evil?We don’t need it.

Not my job!I don’t know how.

I don’t want to bug my friends!

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 3: Designing Your Annual Board Appeal

Why is Board Giving Important to Your Fundraising?

o They have a fiduciary responsibility for the organization!

o They are volunteers!o They lend credibility to the organization!o Funders expect it!o They care (or should care), more than anyone else,

about the organization!

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 4: Designing Your Annual Board Appeal

Helping Board MembersUnderstand Their Role

o Board Recruitmento The Development Committee o The Board Appealo Board Educationo Brainstorming

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 5: Designing Your Annual Board Appeal

Board Giving—The Board Appeal

100%

Meaningful Levels

Early Commitment

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 6: Designing Your Annual Board Appeal

Board Giving—The Board Appeal

100% means 100%--every board member must give:

What if they cannot afford to give?

What if they don’t want to give?

Back to board recruitment

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 7: Designing Your Annual Board Appeal

Board Giving—The Board AppealMeaningful Levels:

Is it $500, $1,000, $5,000?

Is it give or get?

Back to board recruitment

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 8: Designing Your Annual Board Appeal

Board Giving—The Board AppealEarly Commitment

Fundraising from the inside out

Look at your development calendar

Look at your fiscal year

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 9: Designing Your Annual Board Appeal

Designing Your Board Appealo Start with the Chair—who asks the chair?o Evaluate Board Giving Potential—use major gift

strategieso Prepare Materials—a good tool to useo Creating a Philanthropic Environment—is

fundraising important in your organization?o Ask Board Members Personally—the five to one rule

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 10: Designing Your Annual Board Appeal

Designing Your Board Appealo Start with the Chair—who asks the chair?o Evaluate Board Giving Potential—use major gift

strategieso Prepare Materials—a good tool to useo Creating a Philanthropic Environment—is

fundraising important in your organization?o Ask Board Members Personally—the five to one rule

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 11: Designing Your Annual Board Appeal

Who Asks the Boardo Start with the Chair—who asks the chair?o Ask Board Members Personally—the five to one

rule o An asker must a giver be!

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 12: Designing Your Annual Board Appeal

Special Offers• Special offer on Board Boot Camp

$1,000 plus travel expenses if booked before July, 2014 and held by December 31, 2014

• 15% Discount on Fundraising for the GENIUS, 2nd edition or YOU and Your Nonprofit Board if purchased by July 31 2014: use discount code:

linda2014books at www.CharityChannel.com

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 13: Designing Your Annual Board Appeal

Questions

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Page 14: Designing Your Annual Board Appeal

Thank YouContact Linda at [email protected]

www.lindalysakowski.com

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity