designing your startup weekend pitch deck

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Designing your Startup Weekend Pitch Deck David Clearwater Adapted from a doc used for Startup Weekend HEALTH, Wellington, New Zealand, November 2015

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Page 1: Designing your Startup Weekend pitch deck

Designing your Startup Weekend Pitch Deck

David Clearwater

Adapted from a doc used for Startup Weekend HEALTH, Wellington, New Zealand, November 2015

Page 2: Designing your Startup Weekend pitch deck

Start with why•Why are you producing this pitch deck?• For instance, you might be: • Strengthening your Sunday night pitch to the judges to win Startup

Weekend• Using the deck to focus your work through rest of the weekend• Creating a narrative with cues that help you present

Page 3: Designing your Startup Weekend pitch deck

How do you win Startup Weekend?• Score best on the judging criteria• For Startup Weekend:• Validation• Business Model• Execution & Design

•Understand those criteria and know what you need to demonstrate• The next three slides are the criteria we gave the judges** These were the exact words we provided the judges for SW Health in Wellington, New Zealand, Nov 2015. Your event might be using different words to describe those criteria. Plus, for SW Health we had a fourth criteria – Impact – which I’ve stripped from this deck to make it more applicable to general SWs.

Page 4: Designing your Startup Weekend pitch deck

1. Validation• Interviewed target customers, feedback integrated into product, built

a base of fans and would-be customers, solving real problem, identified target market

Page 5: Designing your Startup Weekend pitch deck

2. Business Model• Clear value proposition, differentiation from competition, customer

acquisition/rollout strategy, clearly articulated revenue model, can scale into significant business

Page 6: Designing your Startup Weekend pitch deck

3. Execution & Design• Have a (functional) prototype, looks sweet, easy to use, executed well

as a team, plan for future, big bonus points for having paying customers on board

Page 7: Designing your Startup Weekend pitch deck

Where to start designing the pitch deck?• Attack pitch design in this order• Structure – What gets covered? In what order?• Content – What is the narrative? What messages do you need to

communicate? • Delivery – How can you deliver those messages effectively? Both visually, and

what gets said

Page 8: Designing your Startup Weekend pitch deck

A possible structure with rough timings1. Purpose2. Problem3. Solution4. Market size5. Competition6. Business model7. Financials8. Team9. Summary

1st minute----2nd minute3rd + 4th minute---------5th minute---

IMPORTANT:Your structure and timing should be whatever works best for your story. This is just an example to inspire, adapt or ignore!

Page 9: Designing your Startup Weekend pitch deck

First minute• Open with a one sentence elevator pitch summarising your business • Introduce the problem you want to solve, and who specifically you are

solving it for• Tell me how ‘painful’ and big that is• Tell me how you know it’s such a big problem – i.e. What validation

have you done to find out – Use actual numbers not percentages

Page 10: Designing your Startup Weekend pitch deck

Second minute• Show me your solution to this big problem• Do this by walking me through your product using a user/customer as

an example• Show me, don’t tell me• What validation do you have that shows this solution works for your

customers?

Page 11: Designing your Startup Weekend pitch deck

Third and fourth minutes• Tell me how you turn this into a business• How big is the market or problem? What validation do you have to

show that?• Tell me how you can do this profitably. What will you charge? What

validation do you have for the pricing and sales volume you forecast? • What will this cost?• Show me how you intend this business to grow

Page 12: Designing your Startup Weekend pitch deck

Fifth minute• Tell me who the team is and why you are awesome• Summarise what you’re doing again - problem, solution, business

model• Remind me the 2-3 big things I should remember about you

Page 13: Designing your Startup Weekend pitch deck

How you tell the story• Be personal – Tell stories of how people experience their problems

and could benefit from your solution• Be engaging – Some warm and humour will open the ears and hearts

of the audience • Be clear – Simplify the story until anyone gets it on first listen• Be authentic – Belief matters

Page 14: Designing your Startup Weekend pitch deck

Good Startup Weekend pitches• The slides support what you’re saying, rather than repeat it• Use bold, simple images rather than text• Don’t ask too much of your audience - simplify• Flow through a smooth story

Page 15: Designing your Startup Weekend pitch deck

Good luck!• Do your preparation• Bring the passion• Enjoy telling your story

LOVE TO HAVEyour feedback on this deck

Drop me a line:[email protected]@espressoftw

THANKSto @leancto who provided the base timing/structure this is adapted from.Also to @dave_allison and @davemosk who influenced my approach to pitch coaching.

Page 16: Designing your Startup Weekend pitch deck

Extras

Page 17: Designing your Startup Weekend pitch deck

Delivery of your pitch – Did you want detail?• Keep that mic a fixed distance from your mouth to prevent your audio going up and down in

volume – couple techniques:• Fix the arm, shoulders, and head – they all turn together• Rest the mic on your chin

• Eye contact • Better to be still and use your free hand to gesture than to move around or fidget• Use short, simple sentences• If you speak 20% slower than feels comfortable, the speed is probably about right• If you speak 20% more enthusiastically than feels comfortable, the enthusiasm is probably

about right• Leave pauses between sentences for your message to sink in

• Think “Full stop? Pause. Next sentence.”

• The more complex the message, the more empty space you need to add around your sentences

Page 18: Designing your Startup Weekend pitch deck

Should I memorise my pitch?• Do what works for you – it helps to find the approach that you’re most

relaxed with• Speaking naturally will generally come across better• If you need notes, try paper notes, or notes on the phone• You can also put your speaking notes in Powerpoint on a laptop in front of

you and have a teammate operate it (like a teleprompter)• The best approach is to know what you need to say (rather than the words

you need to say)• The way to know what you need to say is to know what you need to say• Practice makes competent; perfect practice makes perfect

Page 19: Designing your Startup Weekend pitch deck

Preparing for questions• After your five minute pitch, the judges have five minutes to ask questions• Bring your whole team on stage to share the glory, and to allow the best

person to answer any given question• Questions could cover anything, give some thought to what you might be

ready for• You might like to be ready to demo what you built, explain some of your

assumptions (particularly financials)• Resist the urge to over explain – go for short, concise, confident answers –

the judges will probe if they want• Plus, the more questions you get through, the better they will understand your plan