Designing Your Website as a Communication Tool

Connections Conference, March 2010

Martha Eldredge Stark

Pati Biancalana

Tribes, Seth Godin

A movement happens when:

People talk to one another.

Ideas spread within the community.

Peer support leads people to do what they always knew was the right thing.

What Does It Take To Create a Movement?

Anatomy of a Movement

Senator Bill Bradley

A connection between and

among the leader and the tribe.

A narrative that tells a story about

who we are and the future we’re

trying to build.

(A Whole New M

ind)

Something to

do – the fewer

limits, the

better.

Great leaders create movements by

empowering the tribe to communicate.

Seth Godin, Tribes

Leaders can help increase the effectiveness of the tribe by:

Transforming the shared interest into a passionate goal and desire for change. (motivation)

Providing tools to allow members to tighten their communication.

Leveraging the tribe to allow it to grow and gain new members.

Focusing on the first two tactics almost always leads to more impact.

Smart leaders are grabbing those tools and putting them to work.

New tools and technologies available to groups are

transforming what it means to think of tribal communication.

• Purpose• Resources• Regional Plan Book

Communication Within the Tribe

• Image• Resources & PartnershipsCommunication

Outside the Tribe

Communication Within the Tribe

Autonomy, Purpose, Mastery

Autonomous people working toward mastery perform at very high levels. But those who do so in the service of some greater objective can

achieve even more. - Daniel Pink, Drive

Tribe ResourcesMembers NINGUpcoming EventsRegional Activities

Media.COM, STEM Expo, Summer, etc.Career Resources, Other Sources (speakers & books)

ISBEMath-in-CTENSERVE Membership – Regional Plan BookNewslettersPartnerships

ADP, CAF, iBIO, STEM, 21st Century SkillsProfessional DevelopmentPrograms of Study (Power Pt., course sequences)

CIP Codes

www.nserve.info• Links, links, links• Resources, Recommended Reading• Language Translation

Regional Plan BookSection 1 – General Information

• Intergovernmental Agreement

• Mission Statement• System Personnel

Information• Board of Control &

Administrative Council Directory

• ISIS School Directory• Grant & ISIS

Reporting Contacts• Dual Credit• Grant Charts

Section 2 – Planning & Accountability

• ISIS• Reports• Schedule &

Criteria

Section 3 – Grant Applications

• Grant Funding Guidelines

• ISBE Fiscal Policies & Procedures

• CTEI & Perkins Program Specific Components• CTEI• Elementary• Perkins• PCCS

Section 4 – CTE Programs

• Essential Elements• Regional Courses by CIP Code• H.S. Course Catalogs• Matrix of NSERVE Regional

Courses by CIP Code• Secondary CTE Program

Changes• Credit Generation Allotment

by CIP Code & School (graphs)

Tribe Information

• Meeting Minutes• Meeting

Schedules• NSERVE

Accomplishments• Monthly

Calendars• Directory of CTE

Teachers

Regional Plan Book

Communication Outside the Tribe

Image

“CTE Has a Branding Problem.”How Can We Change That?

Photo Bucket – Home page

CTE in Action•Videos & photos

Links w/ Core

Academics

Innovation Talent Grants

21st Century

Skills

Partnerships

Resources & Partnerships

STEM NING

Career Resources

Newsletter

Other Sources – speakers, books

Programs of Study

Chicago Architecture Foundation

iBIO Institute

STEM Partners

Media.COM

Communication is Key.

Tribes aren’t about stuff; they’re about

connection.- Seth Godin