1. By: SaurabhDaga
MBA 4thSem
Department of Management Studies-School Of Management
Pondicherry University
Destination Branding

2. Definition

A name, symbol, logo, word mark or other graphic that both identifies and differentiates the destination; furthermore, it conveys the promise of a memorable travel experience that is uniquely associated with the destination; it also serves to consolidate and reinforce the recollection of pleasurable memories of the destination experience. (Ritchie and Ritchie (1998))

3. To understand the definition lets look at few Destinations and identifiers and differentiators associated with them 4. Malaysia- Truly Asia 5. Incredible India 6. Kerala-Gods Own Country 7. Viva Las Vegas