destination design lawson’s finest liquids · 2020-04-30 · why we built lawson’s finest...
TRANSCRIPT
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Destination DesignLawson’s Finest
Liquids
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Sean LawsonOwner
Lawson’s Finest Liquids
Peter WebsterDesigner
Austin Design
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A Different Destination
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What We’re Talking About TodayThe Importance of Values
Define a Destination
The Brand Experience
Creating Interactions
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What Kind of Brewery Projectare you planning?
• New from the ground up
• Renovating your existing space
• Expansion
• Additional Location
or …
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What makes a Destination Brewery?
Specialness
Immersive Experience
Memory Making
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What makes a Destination Brewery?
Tours
Tastings
Viewing Area
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Why We Built Lawson’s Finest Liquids
To create and
curate an
experience for
both superfans
and newbies that
feels as much like
Craft as the beer
tastes.
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Why We Built Lawson’s Finest Liquids
To drive year-round tourism
in a seasonal economy while
creating living-wage jobs in
this community.
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Why We Built Lawson’s Finest LiquidsBuilding a symbiotic
relationship between
the destination and
our distribution in a
way that they both
amplify each other.
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What Our Goals Were
Goal 1:
We needed a home
for Lawson’s Finest
Liquids as well as a
legacy for our brand.
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What Our Goals Were
Goal 2:
Creating economic
vitality within our
community (macro)
and for our crew
members (micro)
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What Our Goals Were
Goal 3:
Opportunity to
grow with more
specialty beers
and deepen our
brand roots
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How : Social Interactions
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How : Fullness of Experience
Local Materials
Local Crafters
Local Beer
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How : Designing Functionality
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Lessons Learned
Expect the Unexpected
12 oz. can
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Lessons Learned
Compliance is Complicated
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What Questions Do You Have for Us?
Thank - you
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Sean Lawson
lawsonsfinest.com
Peter Webster
austin.design