destination marketing & social media
DESCRIPTION
Presentation given during the Texas Independence Trail Region's 11th Annual Texian Rally in Brenham, TX on January 26, 2011.TRANSCRIPT
![Page 1: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/1.jpg)
Destination Marketing &
Social Media
Texas Independence Trail Region
11th Annual Texian Rally
January 26, 2011
![Page 2: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/2.jpg)
Today We’ll Cover …
• What to say
• Best practices
• Some new things to try
• Q & A
![Page 3: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/3.jpg)
It’s Not Just for Little Susie
The ROI of Social Media
![Page 4: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/4.jpg)
General Benefits of Social Media
• It’s FREE!
• Builds deeper relationships
• Increases brand awareness
• Broadens your network
• Helps SEO
• Increases website traffic
• Can help reach journalists/media
• Empowers fans to be viral ambassadors for your brand
Source: Social Media for Tourism Pros
![Page 5: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/5.jpg)
What To Say
![Page 6: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/6.jpg)
So What Do I Say?
• Customer FAQs
• Tutorials
• Company/industry news
• Events you’re attending
• Your own content
• Content from others
• Observations
• What you’re reading or watching
![Page 7: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/7.jpg)
Rules of Engagement
• Listen more than you talk
• Remember: It’s about them, not you.
• Always “listen” and interact/engage
• Provide value (be helpful)
Source: Social Media for Tourism Pros
![Page 8: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/8.jpg)
Formula for Success
70 20 10
Source: Social Media for Tourism Pros
![Page 9: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/9.jpg)
Formula for Success
• 70% of content = value-added, audience-based & not about you at all
• 20% of content = spontaneous interaction with followers, fans, or friends
• 10% of content = unabashed self-promotion
70 20 10
Source: Social Media for Tourism Pros
![Page 10: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/10.jpg)
Share Helpful Information
![Page 11: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/11.jpg)
Share Helpful Information
![Page 12: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/12.jpg)
Attaboys
![Page 13: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/13.jpg)
Things To Do
![Page 14: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/14.jpg)
Highlight Local Businesses
![Page 15: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/15.jpg)
Highlight Local Businesses
![Page 16: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/16.jpg)
Make Exclusive Offers
![Page 17: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/17.jpg)
Tie Into Holidays
![Page 18: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/18.jpg)
Polls and Contests
![Page 19: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/19.jpg)
Be the Concierge
![Page 20: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/20.jpg)
Ask & Answer Questions
![Page 21: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/21.jpg)
Best Practices
![Page 22: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/22.jpg)
Have a Compelling Bio
![Page 23: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/23.jpg)
Have a Compelling Bio
![Page 24: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/24.jpg)
Link To Everything …
![Page 25: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/25.jpg)
… on Everything
![Page 26: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/26.jpg)
Create a “Terms of Use” Statement
![Page 27: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/27.jpg)
Create Group Rules
If you agree to these rules, you can join the groupOnly post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
![Page 28: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/28.jpg)
Use Personality
![Page 29: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/29.jpg)
Use Personality
![Page 30: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/30.jpg)
Use Personality
![Page 31: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/31.jpg)
Use Dynamic Content
![Page 32: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/32.jpg)
Use Dynamic Content
![Page 33: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/33.jpg)
Promote Events
![Page 34: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/34.jpg)
Use Favorite Pages
![Page 35: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/35.jpg)
Tag on Facebook
![Page 36: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/36.jpg)
Hold Contests & Promotions
![Page 37: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/37.jpg)
Hold Contests & Promotions
![Page 38: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/38.jpg)
Get Great Photos with Flickr Groups
![Page 39: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/39.jpg)
Get Great Photos with Flickr Groups
![Page 40: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/40.jpg)
Create Twitter Lists
![Page 41: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/41.jpg)
Create a Social Media Directory
![Page 42: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/42.jpg)
New Things To Try
![Page 43: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/43.jpg)
Social Couponing
![Page 44: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/44.jpg)
Social Couponing
![Page 45: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/45.jpg)
Social Couponing
![Page 46: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/46.jpg)
Social Couponing
![Page 47: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/47.jpg)
Location-based Apps
![Page 48: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/48.jpg)
Location-based Apps
![Page 49: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/49.jpg)
Location-based Apps
![Page 50: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/50.jpg)
Location-based Apps
![Page 51: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/51.jpg)
Gowalla Contests
![Page 52: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/52.jpg)
Gowalla Contests
![Page 53: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/53.jpg)
Foursquare Scavenger Hunt
![Page 54: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/54.jpg)
Foursquare Scavenger Hunt
![Page 55: Destination Marketing & Social Media](https://reader034.vdocuments.net/reader034/viewer/2022051411/54634371b1af9f936c8b53a6/html5/thumbnails/55.jpg)
Where To Find Me
Old School:• Phone – 512.473.3513• E-mail – [email protected]
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – http://www.facebook.com/ColoradoRiverTrail• Flickr – http://www.flickr.com/groups/ColoradoRiverTrail• Foursquare – http://foursquare.com/pagetx• Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)