destination partnerships

DESTINATION PARTNERSHIPSThe world’s first and leading destination marketing partner for green and responsible tourism

This site ‘sets the standard for responsible tourism websites’ - Howard Salinger, Regional Director for Trav Media

votes responsibletravel.com one of the 50 best travel websites

Confidential, responsibletravel.com

responsibletravel.com in numbers

• Founded in 2001

• Holidays sold worth £100 million

• Over 350,000 monthly site visitors

• A database of over 155,000

• Average traffic to lead conversion rate 3%

• Average enquiry conversion rate 10%

• • £350,000 is spent per annum marketing responsibletravel.com

• Over 700,000 enquiries • Over 5,000 holidays and 1,500 accommodation products

• Over 1,350 members

• Over 5,350 independent traveller reviews

• Over 11,000 Facebook friends, 4,500 Twitter followers and 1,500 LinkedIn members LinkedIn members

Please note all prices quoted are plus VAT where applicable

• Time poor, cash rich, often work in the City or in media• Will look for romance, relaxation and some adventure. Like to go off the beaten track • Go on short breaks and one big holiday per year• Like to book independently, avoid family • Like to book independently, avoid family holiday season ...Honeymoons...Tailor made...Short breaks...

Young couples

• Affluent, with children of all age ranges• Value for money is key• Like to get away from mass tourism but safety and convenience is also important• Likely to read the Guardian• Likely to go abroad once plus a couple of UK half term breaks half term breaks ...Family adventure...Accommodation

...UK half term...

Families

• Wide age range, from 20-40 • Meeting likeminded travellers is very important, want adventure and to see new places• High spend on a big holiday for themselves once a year, they do lots of research and are open to several points of interaction with open to several points of interaction with companies e.g. database marketing, social media, PR ...Small group adventure...Volunteering...

Lone travellers/with friends

• Newly retired, lots of time to discover the world • Like culture/getting back to nature• Travelling with a trustworthy brand is crucial

...Cultural tours...Wildlife & walking...Europe...

Older couples

• £2,100 - average booking• Well educated• Curious• Globally &

environmentally aware• High disposable income• High disposable income• Experience seekers• Love nature

responsibletravel.com audience

Q1

Q2

Had enough? Survey Results* - Do you agree or disagree with the following statements?: a) I don't like the way mass tourism damages the environment and culture of the local resort... · Agree 67% b) I think tour operators should have a responsibility for preserving the local environment and culture and benefiting local people...

· Agree 88%

- I think my holiday would be more enjoyable if:a) I could discover new and interesting places by using a tour guide from the local community...· Agree 87%b) I could eat fresh, locally produced food and discover local recipes... · Agree 86%c) I could learn a little of the local language and meet local people...· Agree 89%· Agree 89%

*Telephone survey conducted by Taylor Nelson Sofres among 1002 British adults.

Three forms of membership:

Tour Operators

Premier Model: Accommodation

Console Model: Accommodation, day trips and visitor attractions

• Annual membership fee & commission

• Starting at £300 + 7%

• Annual membership fee & commission with an account manager

• £125 - £250 + 10%

• No account manager

• Free


Types of membership

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These guides are our top level marketing programmes and are a partnership between responsibletravel.com and tourist boards. They are an extremely effective way to increase a destination’s profile, drive leads and build its reputation as a green and responsible destination.

Starting from £15,000:Benefits

•• Over 50,000 homepage views monthly linking back to the guide

• Raise the profile and increase visibility of a destination

• Bring to market and generate enquiries for a destination

• Is in the form of a microsite

• You own the rights to the content of the guide

• The guide will include travel secrets and real stories from local people in the form of podcasts and video

•• Is written by a journalist who is familiar with green and responsible tourism

• We help you to aggregate the products and to build a guide that will inspire site visitors to book holidays

• The cost for 12 months includes production, hosting and an ezine marketing package

Our current partners are...


Destination Travel Guides www.responsibletravel.com/South-Australia-Travel-Guide/

Starting from £7,500:Benefits for your destination, region or city are: • A partnership with the Worlds first and leading portal for green and responsible tourism

• User friendly and helpful planning tool for consumers

• Includes accommodation, activities, where the locals go, what the locals • Includes accommodation, activities, where the locals go, what the locals know the destination or city for, videos and podcasts

• Promotion of your logo with links back to your site

• Promotes your destination as a responsible place to visit

• Design your own additional upgrades such as green networks for walking and cycling, hosting the map on your own site and marketing as detailed in this pack

• Trackable features• Trackable features

• The cost for 12 months includes screening, recruitment and copy writing of 10 products, unique editorial for an additional 20 items and a link from our homepage to the maps country/ location page

The Ambassador hotel is ideally situated in a Georgian garden square overlooking the sea. With Brighton town centre just a few minutes walk away you will have an endless amount of things to see and do in the local area. The hotel building dates back to 1793 and has been restored to a high standard.

Read moreRead more

Read a review

Brighton seafront bed and breakfast, England

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Responsible Travel Like a Local - Guide & MapExplore the hidden places...

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Our podcasts bring to life the real stories behind green and responsible tourism. Covering everything from an agrotourism entrepreneur tour leader, an organic farmer to someone who has something special with responsibletravel.com.

Story of the holiday provider

Listen to the podcast below:

This small group operator is just celebrating its 30th year and was originally set up to enrich people’s lives through adventure travel. The directors have roots in overland trucking and are determined to keep a pioneering spirit alive. They believe what sets them apart is the strong relationships they’ve developed with local relationships they’ve developed with local suppliers and tour guides over the years. A tour leader who thinks creatively can turn a good experience into a fantastic one and open up a place so that travellers gain insight into a completely different way of life. They operate in many different countries and try to avoid a blanket approach – their aim is to get customers involved approach – their aim is to get customers involved in the projects they visit and to forge lifelong friendships.

Podcasts Podcasts on Destination Travel Guides from local people.

• 150podcasts

produced in thelast 2 years

• Increased page views

• You own the rights to the content

Ezine packagesStarting from £5,000:

Benefits

• E magazine editorial feature

• Sent to our database of over 155,000 experience seekers, nature lovers who have access to high disposable income

• Profiling travel ideas and products from • Profiling travel ideas and products from responsibletravel.com with an emphasis of your choice

• A link back from the feature to the products

• Article appears on your country page of responsibletravel.com

• You own the rights to the content

• Average open rate 18%• Average open rate 18%

• Banner advertising placed on key pages of responsibletravel.com

• A second ezine can be purchased for £2,500


• 50,000monthly home page views

• Builds brandawarenessHomepage opportunities:

1) a) Destination of the month - As part of our destination marketing programme, responsibletravel.com can offer you the ability to promote your destination on our homepage (bottom right hand side of page). Spec: 315 x 250 pixels for £500. b) The ‘Destination of the month’ space can also link to your own site for £1,000 c) c) Duration 1 month

Banner Advertising:

• ROS 737,000 Unique page views monthly (this option allows your ads to be displayed across selected areas of responsibletravel.com)• £10 CPM• Banner advertising available - 468 x 60 pixels


Marketing packages

The Awards...www.responsibletravel.com/awards/

The Responsible Tourism Awards are organised by the founder of responsibletravel.com, with support from media partners Metro Newspaper, Geographical Magazine (the magazine of the Royal Geographical Society), and World Travel Market, where the Awards are presented. The judging process is designed and organised in partnership with the International Centre for Responsible Tourism at Leeds Metropolitan University, and Virgin Holidays have supported the awards as headline sponsor since 2007.headline sponsor since 2007.

Category Sponsorship Opportunity:

• Public profile through partners such as the Metro, Geographical, Dive Magazine and responsibletravel.com • Profile within the travel industry • Presented at World Travel Market • Sponsors logos displayed on the stage and voiced by the presenter • Awards print publication including sponsor’s logos made available at the Awards ceremony and throughout WTM on World Responsible Tourism Day throughout WTM on World Responsible Tourism Day• Sponsors logo, copy and video content uploaded to the Awards site • Awards and sponsors credits in the diaries of 2,600 journalists • Additional coverage from Travel Weekly, TTG, Travelmole, WTM's global media partners and BBC Radio 4• Cost - £4,000 per category (13 available)


partners

Metro Newspaper

World Travel Mar

ket

Geographical

organised by

Virgin Holidays

Responsible

Tourism Awards 2

011

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This is a unique opportunity to communicate with the largest

network of responsible travel businesses in the world

committed to responsible tourism.

This newsletter is sent monthly to a growing database of

over 1,350 tour operators, accommodation owners and tourism

service providers with news, events, tip of the month,

ezine, PR and communications update.ezine, PR and communications update.


Business to Business

• Businessto businessadvertising• Price - £300

With over 10 years of experience in Responsible Tourism, responsibletravel.com can help your business achieve its ambition to become a leader in green, responsible and sustainable tourism. We can offer an array of solutions tailored to your needs and budget. Here are some examples and ideas of previous bespoke projects that we have worked on.

Web platform for your business: www.our-land.co.ukOur approach is to use what we have learnt with responsibletravel.com to build a new and sustainable business model with tourism products that will be serviced and maintained by a web platform.

Design your own ‘Green Awards’: Awards partnership for Tourism Authority of Thailand Design your own ‘Green Awards’: Awards partnership for Tourism Authority of Thailand This is an ongoing partnership and the objective is to assist and lend credibility to the Thailand Green Travel Awards now in its 4th year. Responsibletravel.com establishes a thorough process for gathering nominations in the awards to complement the rigour and integrity of the judging process. This service is available to any tourist board wishing to conduct a similar scheme.

Recruit new operator‘s to your destination: Malta Tourist BoardWe can develop green and responsible tourism in a destination through identifying tour operator members of responsibletravel.com that could be interested in adding the destination to their portfolio of products.responsibletravel.com that could be interested in adding the destination to their portfolio of products.

Product recruitment programmeWe can help a destination design a program to recruit new product for responsibletravel.com, offer these operators (local & UK) new routes to market and create a marketing program around it on responsibletravel.com to drive sales.

Press tripsWe have an active press office in-house with excellent press relations. Justin is regularly asked for comment on industry trends/topics in relation to responsible travel and ecotourism. Based on this we are in a very strong position to offer our recommendations to conduct press trips with a focus on green, responsible and sustainable tourism.to offer our recommendations to conduct press trips with a focus on green, responsible and sustainable tourism.

Sponsorship of our wish list: Great Southern Touring Route Using Facebook Connect travellers will be offered the opportunity to create, save, update and share their ‘wish / dream’ travel list. As a sponsor, Great Southern Touring Route will benefit from displaying their logo to all consumers engaging with the wish list functionality. Predicted daily reach = 15,000 people.

NB: - For all of the above, prices are available on request

Bespoke solutions

Case studies and testimonials

Visit Finland

“Visit Finland has chosen responsibletravel.com as a marketing partner on a variety of campaigns since 2008 due to their proven ability to promote off the beaten track destinations and generate high quality enquiries. We have worked with them on both summer and winter marketing campaigns as well as the promotion of the Wild Taiga region, which was failing to attract the numbers of visitors it merited. In 2009/10 we ran a winter marketing campaign with responsibletravel.com which was very successful and, so far, the campaign has generated a 31% uplift on booking value through database marketing and promotion on their site. marketing and promotion on their site.

Responsibletravel.com provides an effective route to market for local operators who want to increase their direct sales to UK and international clients. I would not hesitate to recommend them as a marketing partner and media agency”.

- Ritta Balza, Marketing Manager, Visit Finland

Western Australia

“Tourism Western Australia chose to partner with responsibletravel.com to produce a travel guide to Western Australia because of their ability to provide a distribution platform for small specialist products that otherwise would not have access to the UK market. They have produced a relevant and attractive guide utilising a range of audio and visual media as well as their unique QandA technology which really gets under the skin and tells the story of our destination. Responsibletravel.com have been an extremely effective marketing partner and a pleasure to work with, educating and leading myself and my team into the responsible tourism arenateam into the responsible tourism arena”.

- Christie Lord, Regional Manager UK, Tourism Western Australia

Jordan

“Responsibletravel.com’s reputation as the world’s leading company for marketing responsible tourism prompted us to choose them to develop an ‘insiders’ guide’ to Jordan. The podcasts of local people sharing their stories and insider information on the area really bring the guide to life, while the information included shows the diverse range of experiences and activities that Jordan has to offer.

In its first year the guide has produced an increase in booking value of £65,062 which is an 186% return on investment. responsibletravel.com have been fantastic to work with and have provided us with an extremely effective marketing responsibletravel.com have been fantastic to work with and have provided us with an extremely effective marketing platform to promote Jordan and build its reputation as a destination that is strongly committed to responsible tourism”.

- David Symes, Jordan Tourism Board

Brands who have partnered with us

Contact us

Trudi Pearce Head of Destination Partnerships Email: [email protected] Tel: 01273 669669Skype: trudi_responsibletravel

Bianca May Destination Partnership Executive Email: [email protected] Tel: 01273 648518Skype: bianca_responsibletravel

LinkedIn: Responsible Tourism Destinations

Twitter: TrudiPearceRT Twitter: TrudiPearceRT

destination partnerships

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