The Viral Campaign Intervention for the Contamination Blues Performance Campaign involves three main phases. The first phase will include posters 1-4 (numbers have been included for the detailed design but will be removed for the campaign). These posters will highlight “the problem” of contamination and how it impacts the users on the individual level (e.g. loss of work, and exposure to carcinogens). The second phase will include posters 5-8 being placed next to “the problem” posters as a means to emphasize “the solution” which in this case is teamwork and cooperation. The genre used of this work is a play on cold and flu medication. Posters 1&5 have been designed as complements, as well as, 2&6, 3&7, and 4&8. The final phase will involve the integration of poster 9 which will direct the users to an online video. Upon watching the video and answering a skill testing question, users will be randomly selected to win a t-shirt or a travel mug with the logo of the campaign on it. All lab members who participate will win a prize to reinforce the message to encourage engagement.

The main objective of this intervention is to reduce safety incidents through the recognition of the importance of teamwork, cooperation, and openness with regards to contamination issues. The buy in has been designed at the individual level both through work productivity and safety. The video for this program purposefully ties these two issues together and highlights the importance of safety in terms of glove box contamination issue and impact to fellow co-workers as paramount.

SUMMARY

A detailed design outlining the dissemination of a non-instructional performance intervention.

CONTEXT DISSEMINATION

PHASES & TIMEFRAME

MEDIA DEVELOPMENT

Indifferent Performers

Novice Performers

Veteran Performers

Supervisors

DEMOGRAPHICS: A multicultural target audience of male and female graduate, doctoral and post-doctoral chemistry students between the ages of 20 and 40.

AUDIENCE

Recognize the benefit of cooperation, teamwork and openness in reducing safety incidents.

OBJECTIVE

PRINT: 9, 10”X12” Posters.

ONLINE: 1, 90 second video & skill testing question to win t-shirts or travel mugs

LOCATIONS

1. “The Problem”

Posters 1-4 3 weeks

2. “The Solution”

Posters 5-8 3 weeks

3. “Talking about it” Video 1 Poster 9 3 weeks

High Traffic Lab Areas

✘ Next to the Glove Box

✘ Coffee Station

✘ On the Lab Computers

“Problem” posters up in high traffic areas. One poster per area for three weeks.

“Solution” posters placed beside problem posters. Two posters per area for three weeks.

Links to online video and giveaway, for three weeks added below posters.

©2013 Jessica Haak. All rights reserved.

A detailed design outlining the dissemination of a non-instructional performance intervention.

T-Shirts

Travel Mugs

Products designed & developed 1

Provide link to website to all lab members in week 7 of the campaign.

Skill testing question available on the group website.

2

3

PRIZES DISSEMINATION

PRODUCT

Winner provided with either a t-shirt or travel mug (randomized based on quantities).

4

PHASES

1.  In the video what is the last caption? Answer: Don’t put your work, your co- workers, or yourself at risk.

©2013 Jessica Haak. All rights reserved.

SKILL TESTING QUESTION

Symptoms may include: poor results, leading to poor reviews, general feelings of research anxiety, and/or personal injury.

Good Results Poor Results

“And that’s just the results. There are also carcinogens to worry about!”

Poster 1

1H NMR of Glove Box CDCl3

“I don’t feel so good!” –Jeffrey Quesnel, PhD Candidate

Symptoms may include: poor results, leading to poor reviews, general feelings of research anxiety, and/or personal injury.

Poster 2

Risk Factors ✗ Working alone

✗ Diagnosing problems alone

✗ Poor communication

Symptoms may include: poor results, leading to poor reviews, general feelings of research anxiety, and/or personal injury.

Poster 3

The review committee said my research results are, and I quote, “irreproducible” and “dangerous”.

Symptoms may include: poor results, leading to poor reviews, general feelings of research anxiety, and/or personal injury.

Poster 4

Good Results Poor Results

“The team advantage worked for me! I’m sure it can work for you!” – Jeffrey Qusenel , PhD Candidate

Side Effects May Include: Increased productivity, feelings of joy, actual free time and a carcinogen free working space.

Poster 5

“If only I had started my team advantage pills sooner! Think of all the time I could have saved and the exposure to carcinogens I could have prevented!” –Jeffrey Quesnel, PhD Candidate

It’s PURE!

The Team Advantage

500mg daily

Side Effects May Include: Increased productivity, feelings of joy, actual free time and a carcinogen free working space.

Poster 6

Instructions Take 2 collaboration pills, 2 teamwork pills, and 2 open communication pills daily, with your coffee, juice, tea or any other lab preferred beverage.

Missed pills may lead to glove box contamination.

Contact a supervisor if you feel an uncontrollable sense of joy. In some cases patients have reported feeling guilty for being too productive.

The Team Advantage

VALUE PACK

500 Tablets

Side Effects May Include: Increased productivity, feelings of joy, actual free time and a carcinogen free working space.

Poster 7

I followed the team advantage, which meant that I got my report in early AND I had time to go outside.

Side Effects May Include: Increased productivity, feelings of joy, actual free time and a carcinogen free working space.

Poster 8

Watch & Win Free Giveaway

Everybody wins!

1

2

3

4

Go to ContaminationBlues.com

Watch the Video

Answer the Skill Testing Question

Receive an E-mail on How to Collect your Free Prize

Get your Free T-shirt or Travel Mug Today.

Poster 9