Detailed ResearchHeathens – Twenty One Pilots

Record LabelTwenty One Pilots are signed on to Atlantic Records and Fueled By Ramen. Atlantic Records have other artists such as Bruno Mars and Wiz Khalifa. Fueled By Ramen have such artists as Panic! At the Disco and Fall Out Boy. The label for this song was Atlantic Records, who’s parent company is the Warner Music Group, who also own Atlantic Records. This song was a tie in to ‘Suicide Squad’ produced by Warner. Bros.

DirectorThe Director of this video is Andrew Donoho. He has directed many different music videos. His website says “I'm a film, commercial, and music video Director working out of Atlanta and LA,”. His portfolio includes Bastille’s ‘Send Them Off’, Kiiara’s ‘Feels’ and Jack Garratt’s ‘Weathered’ as well as several others.He is associated with the production company ‘Diktator US’.Website: andrew-donoho.com

The Video’s Key Selling Points

There are many key selling points to this video. The main one is probably that the song itself is from a very popular band. The song is also on the soundtrack for ‘Suicide Squad’ a DC Comics movie.The video itself also featured previously unseen footage from the film meaning people may have watched it for that alone. The video’s location is also very interesting. The visuals alone could draw some of the audience in.

Target Audience

How successful is the video?

In my opinion, this video is very successful. The audio fits perfectly with the overall feel of the video.At no point whilst watching it did I think that the visuals didn’t fit with the song. I think that the performance element of the video helped in this regard. The fast paced editing and camera movements all contributed to the success of this video.