detalhando o poder do dado digital
DESCRIPTION
Palestra do Pedro Silva Presidente Executivo/CEO do IVC Brasil no Fórum de Marketing Digital Etapa Brasília. Realizado no dia 13 de novembro de 2014TRANSCRIPT
![Page 1: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/1.jpg)
DETALHANDO O PODER DO DADO DIGITAL
![Page 2: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/2.jpg)
Introdução
![Page 3: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/3.jpg)
![Page 4: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/4.jpg)
Cenário
![Page 5: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/5.jpg)
![Page 6: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/6.jpg)
![Page 7: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/7.jpg)
![Page 8: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/8.jpg)
?
![Page 9: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/9.jpg)
![Page 10: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/10.jpg)
Além da fraude existe outro detalhe...
!O BANNER FOI VISTO?
![Page 11: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/11.jpg)
t
Ad Viewability
![Page 12: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/12.jpg)
28% Viewable
67% Viewable
62% Viewable
58% Viewable
60% Viewable
03% Viewable
Ad Viewability
![Page 13: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/13.jpg)
Auditoriagera dados mais
confiáveis.
![Page 14: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/14.jpg)
Também ajuda entender melhor
o consumidor multi-plataforma
![Page 15: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/15.jpg)
100%
Devices – Dez/12
![Page 16: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/16.jpg)
100%
Devices – Dez/13
![Page 17: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/17.jpg)
100%
Devices – Ago/14
![Page 18: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/18.jpg)
100%
Mobile OS – Dez/12
![Page 19: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/19.jpg)
100%
Mobile OS – Dez/13
![Page 20: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/20.jpg)
Dayparts
![Page 21: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/21.jpg)
100%
Regiões – Dez/12
![Page 22: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/22.jpg)
100%
Regiões – Dez/13
![Page 23: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/23.jpg)
Mapa de Calor
![Page 24: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/24.jpg)
0%
25%
50%
75%
100%
Social Direct Search
Origem de Acesso – Dez/12
![Page 25: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/25.jpg)
0%
25%
50%
75%
100%
Social Direct Search
Origem de Acesso – Dez/13
![Page 26: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/26.jpg)
0%
25%
50%
75%
100%
Ask Bing Google Search Yahoo!
Buscadores – Dez/12
![Page 27: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/27.jpg)
0%
25%
50%
75%
100%
Ask Bing Google Search Yahoo!
Buscadores – Dez/13
![Page 28: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/28.jpg)
0%
25%
50%
75%
100%
Facebook Google + Tumblr Twitter
Social Network – Dez/12
![Page 29: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/29.jpg)
0%
23%
45%
68%
90%
Facebook Google + Tumblr Twitter
Social Network – Dez/13
![Page 30: Detalhando o poder do Dado Digital](https://reader035.vdocuments.net/reader035/viewer/2022081404/558b23f5d8b42a98478b46a4/html5/thumbnails/30.jpg)
IVC Brasil
Obrigado!
Siga-nos