IPC Media title sees largest drop among music and film magazines with Mojo shedding 4.8% of sales NME recorded a 9.8% circulation decline on the previous six months Public Domain.

NME was the biggest faller among music and film magazines for the second successive six months in the first half of 2011, with a 14.3% year-on-year circulation decline. Mojo, the largest paid-for music magazine, shed 4.8% of sales compared to the first half of last year. The Bauer Consumer Media title decreased 7.8% in circulation period on period to 87,262. NME recorded a 9.8% circulation decline on the previous six months, falling below the 30,000 mark, to 29,020. Bauer Media's Kerrang! Was the only music title to record an uplift on the previous six months, boosting circulation by 0.2% to 43,033? However, that title suffered a year-on-year decline of 2.2%, in line with the rest of the music and film sector. Kerrang!'s Bauer Media stablemate, Q, held on to its second spot in the music market despite a 10.1% decline on the previous year, to 80,418. The rock music title slumped 8.9% on the previous six months. Bauer's movie magazine Empire recorded a 4.5% drop in circulation year on year, after it conceded the No 1 film magazine spot to free title Odeon in the final half of 2010. Empire slipped slightly on the previous six months, with a 0.9% decline to 171,013, but remains the top selling paid-for film title. Future Plus's free film title, Odeon Magazine, remained the market leader in the film sector, as it boosted circulation by 6.7% year on year and 0.3% period on period, to 186,740. There was bad news for Future Publishing's Total Film, which saw its circulation drop 8.7% period on period to 71,823 – a 5.6% decline on the first half of last year. IPC title Uncut remains the third-most popular music magazine, though a 10.9% year-on-year decline saw it fall further behind Q, to 66,004. Uncut slid 9.1% on the previous six months. Channel fly Enterprises' free music monthly the Fly managed to remain the music sector leader, with a 100,386 circulation, after a 7.2% fall on the first half of last year, and a 0.6% decline on the previous six months.