Determining Target MarketPool and Spa Survey

Total Respondents: 174

In-ground swimming pool

Above-ground swimming pool

Smaller splasher pool, with pump

and filter

Spa or hot tub None of these0%

5%

10%

15%

20%

25%

30%

35%32%

23%

10%

19%

15%

Do you own any of the following? (select all that apply)

Less than a year 1 - 3 years 3 - 7 years More than 7 years0%

5%

10%

15%

20%

25%

30%

35%

40%

29%

36%

23%

13%

How long have you owned your pool/hot tub?

Daily 2 - 3 times per week

Weekly Less than once per week

Do not test0%

5%

10%

15%

20%

25%

30%

35%

40%

5%

21%

37%

17% 20%

How often is the water in your pool or hot tub tested?

Testing the water myself Having a pool service test the water

Taking the sample to the store

0%

10%

20%

30%

40%

50%

60%

70%

80%77%

15%8%

Which is your primary testing method -- testing the water yourself, having a pool service test the water, or taking a sample

to a pool/spa store?

Chlorine

Bromine

Baquacil

Salt Syste

m

Mineral/Natures2

/Frog

NoneOther

0%10%20%30%40%50%60%70%80%90%

84%

6% 0%4% 6%

0% 0%

What type of sanitizer is used in your pool?

Yes, it has increased Yes, it has decreased No, it has stayed the same0%

10%

20%

30%

40%

50%

60%

14%

26%

59%

Has your testing frequency changed since you first purchased your pool or hot tub?

Test strips Liquid kit Test meter Other0%

10%

20%

30%

40%

50%

60%57%

32%

9%1%

What do you currently use to test the water in your pool/spa?

AquaChek BioGuard hth Insta-Test LaMotte Leisure Time

Pool Check

Taylor Other0%

5%

10%

15%

20%

25%

30%

35%

40% 36%

21%

7%

12%

4%4%

8%

2%5%

What brand(s) of testing product do you use? (select all that apply)

0%15%30%45%

39%48%

11%2%

Where do you purchase your testing products?

0%5%

10%15%20%25% 18%

12%

20% 20%23%

6%

Which of the following statements do you agree with?

0%

5%

10%

15%

20%

25%19%

20%

11%

24%

3%

1%

18%

3%

What are the 2 primary reasons for owning your pool/hot tub?

Male Female0%

10%

20%

30%

40%

50%

60% 45%

55%

What is your gender?

What state do you live in?

Alabama

Arizona

Californ

ia

Connecticu

t

Florid

a

Hawaii

Illinois

Iowa

Kentucky

Maine

Massa

chuse

tts

Minneso

ta

Miss

ouri

Nebraska

New Hampsh

ire

New Mexic

o

North Caro

lina

Ohio

Oregon

Rhode Island

South D

akota

Texas

Vermont

Wash

ington

West

Virginia

Wyo

ming0

2

4

6

8

10

12

14

16

18