determining what good means - ux strat 2013

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Presented by Dan Klyn from DETERMINING WHAT GOOD MEANS

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A "vignette" presentation given September 11, 2013 at the UX Strat conference in Atlanta, GA

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Page 1: Determining What Good Means - UX Strat 2013

Presented by Dan Klyn from

DETERMININGWHAT GOOD MEANS

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ADD FEATURES

OPTIMIZE UX

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Optimize VS Add

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Acquire VS Service

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Registered VS Guest

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Engagement VS Conversion

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VS

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YET

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Optimize YET Add

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Acquire YET Service

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Acquire Service

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Acquire Service

Optimize Innovate

Now Future

Engagement Conversion

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Goth Punk

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Whenever a duality starts to dissolve, those who felt

trapped at one end of it suddenly feel enormous

freedom... But, by the same token, those who defined

their identity by their allegiance to one pole of the

duality (and rejection of the other) feel exposed.

This can create wide-scale social panic...

AXIS THINKING ( excerpt from Brian Eno's diary ) 1995-2005

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This That

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This That

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TIPS FOR USING PERFORMANCE CONTINUUMS

• don’t: settle for OR• do: embrace YET• do: use grammatical symmetry• don’t: use true opposites• do: sort continuums into similarly-granular clusters• don’t: start sorting and narrowing too soon

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- Richard Saul Wurman

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THANK YOUhttp://understandinggroup.com/UXstrat

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