detikcom portal publishing
DESCRIPTION
This is my presentation as a Portal Publishing Manager (2008 Mid-Year Business Meeting at Lombok Island - Indonesia).TRANSCRIPT
![Page 1: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/1.jpg)
pages of Detikcom Portal Publishing Manager Mid‐Year Business Meeting Presentation
Lombok, June 22th 2008
[some pages of this presentation are unpublished due to my corporate policy]
![Page 2: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/2.jpg)
Seat back and relax…
![Page 3: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/3.jpg)
of Detik Family reborn
successfully!successfully!
![Page 4: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/4.jpg)
finished right on or before
due date!due date!
![Page 5: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/5.jpg)
new features/contents added on
each canaleach canal
![Page 6: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/6.jpg)
Th h t d li dThese are what we delivered...
![Page 7: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/7.jpg)
This is how we worked...
user
User User
user
Portal Publisher
Online Application
publisherapplication
Creative D i
Stake H ld DesignHolder
creativestakeholder
![Page 8: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/8.jpg)
1010Years ago,
Detikcom was born as a lonely
goldfishgoldfish
![Page 9: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/9.jpg)
10Years after that,
some new friends came…
![Page 10: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/10.jpg)
Compete each other to become:
‐ the highest‐ the fastest
‐ the strongestthe strongest
![Page 11: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/11.jpg)
We have to win the competition…..
![Page 12: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/12.jpg)
How?
![Page 13: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/13.jpg)
First…
![Page 14: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/14.jpg)
To GOD we prayTo GOD we pray
![Page 15: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/15.jpg)
To ALEXA we trust
![Page 16: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/16.jpg)
Pageviews is equal toPageviews is equal to
XNumber of “good” pages Number of “loyal” visitors
XNumber of good pages Number of loyal visitors
![Page 17: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/17.jpg)
Number of “good” pages l dare related to…
![Page 18: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/18.jpg)
Human Interest
SituationsSituationsand the balance of
things…
![Page 19: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/19.jpg)
of human resources…
![Page 20: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/20.jpg)
Number of “loyal” visitors l dare related to…
![Page 21: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/21.jpg)
Experiencesp
to their spirit mind and bodyto their spirit, mind and body
![Page 22: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/22.jpg)
I said: “Web 2.0i ”experiences are…”
InformedInformed BelieveBelieve E dE dInformedmore than
Informedmore than
Believemore than
Believemore than
Engagedmore than “ i i ”
Engagedmore than “ i i ”“know”“know” “trust”“trust” “participate”“participate”
![Page 23: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/23.jpg)
Beware of :Beware of :Brand Trap‐ Brand Trap
‐ Cohort Trap
![Page 24: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/24.jpg)
Brand Trap!Brand Trap!
![Page 25: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/25.jpg)
Q1: how strong:Q1: how strong:
[some contents of this page are unpublished due to my corporate policy]
![Page 26: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/26.jpg)
Go brush your teeth…
![Page 27: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/27.jpg)
![Page 28: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/28.jpg)
Q2: what isQ2: what is…
[some contents of this page are unpublished due to my corporate policy]
![Page 29: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/29.jpg)
Go wash your hairGo wash your hair using….g
![Page 30: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/30.jpg)
No?No?
![Page 31: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/31.jpg)
Yes?Yes?
![Page 32: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/32.jpg)
PepsodentPepsodentvs
LifebuoyLifebuoy
![Page 33: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/33.jpg)
![Page 34: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/34.jpg)
Cohort Trap!
![Page 35: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/35.jpg)
Y XYear X
Media
Teenager Yuppies Mature
![Page 36: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/36.jpg)
Y X 10Year X+10 (expectation)
Media
Teenager Yuppies Mature
![Page 37: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/37.jpg)
Y X 10Year X+10 (trend)
Media
Teenager Yuppies Mature
![Page 38: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/38.jpg)
What are we going to g gdo about their youth?
![Page 39: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/39.jpg)
Digital Native…
![Page 40: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/40.jpg)
h fTheir references areare…
![Page 41: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/41.jpg)
![Page 42: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/42.jpg)
Their tools are…Their tools are…
![Page 43: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/43.jpg)
![Page 44: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/44.jpg)
OK. No more bullshit, please!
![Page 45: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/45.jpg)
1. Products Enhancement
2 M k E h2. Markets Enhancement
3 Experiences Enhancement3. Experiences Enhancement
![Page 46: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/46.jpg)
1. Products Enhancement
[some contents of this page are unpublished due to my corporate policy]
![Page 47: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/47.jpg)
2. Markets Enhancement *
*) support to other division[some contents of this page are unpublished due to my corporate policy]
![Page 48: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/48.jpg)
3. Experiences Enhancement *p
*) support to other division[some contents of this page are unpublished due to my corporate policy]
![Page 49: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/49.jpg)
Let’s go get more traffics…
![Page 50: Detikcom Portal Publishing](https://reader036.vdocuments.net/reader036/viewer/2022070304/54c680414a7959a4368b4702/html5/thumbnails/50.jpg)
Let’s go get more revenues…