detroit early childhood social media academy: twitter
DESCRIPTION
Intro to Twitter for early childhood programs.TRANSCRIPT
Lisa Colton [email protected]
@lisacolton @darimonline
The Social Media Academy is generously funded through a grant from
Produced by
MobileConciseConversational
About Twitter
• History• Billion users• 100 daily active users• 60% of users access through mobile• 29% millennials (15-34) and growing
Twitter Vocabulary
@ denotes username
RT = “ReTweet”
MT = “Modified Tweet”
DM = Direct Msg
# denotes hashtag
ESTABLISHING YOUR ACCOUNT
Username, image, description.
Listening on Twitter:Mentions
When people are talking TO you or ABOUT you.
Based on your settings and tools, you’ll get a notification when someone mentions you
WHO TO FOLLOW?• Other Early Childhood programs• Your staff, Rabbi• Your families, members• Community orgs (Jewish, media, etc.)• Content you might want to RT (@URJ,
@PBSparents, etc.)
BUILD YOUR COMMUNITY
SEARCHESSaved searches (including hashtags) you want to revisit.
- Common terms- Common misspelling of your name (darim instead of @darimonline)
- Conferences (#Biennia13, )- Conversations (#jed21)
HASHTAGSAnyone can start one!Check first!
Keep brief, and intuitive.Use in tweet, or add to end
#jedchat #JED21 #FF#NAEYC#NJECN
Be Social.
VS.
Find Your Voice
Your goals &
objectives
Their goals &
objectives
Add Value
Mobile Twitter
Cross Platforms: Wrong Idea
Cross Platforms: Right Idea
Know where you’re going, and that it’s a blog
Know where you’re going, what’s there, and that it’s useful
Empower others to share their engagement with you and to promote you!
Key Building Blocks for Success
• Be social, not a bullhorn.• Be helpful, and people will help you.• Find your voice, and have personality.• What do you want to be known for? Build it.• Be a good listener.• Be part of the network, and use it.• Participate regularly.• Thank people! X
Put It Together!Take a moment to craft another tweet
(approx 140 characters, but we won’t count)
• Adds value through content or being a platform for valuable conversation;
• Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;
• Has a unique voice, personality, and will grab attention;
• Reflects your personal and/or professional brand.