detroit tigers: a winning strategy for a winning ball club
DESCRIPTION
A digital marketing strategy for the Detroit Tigers, for my New Media Driver's License class at Michigan State University.TRANSCRIPT
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Detroit Tigers
A Digital Marketing Strategy:By Troy VillanuevaNew Media Driver’s LicenseMichigan State University
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Opening Day: Re-Cap of 2013
▪ World Series Runner Up
▪ Jim Leyland Steps Down
▪ Prince Fielder Trade (welcome to Ian Kinsler)
▪ Cabrera Signs long term close to $292 Million!
Did you say $292 million?
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Target Audience: Who’s a Fan? (of social media)
▪ Fans come in all ages
▪ But who uses Social Media?
▪ With the numbers shown we can target to anyone with our without Social Media.
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Hey what’s the Big Idea? But, really how are we going to fill these seats?
▪ Top team in MLB = easy fan base
▪ Tickets easy to find
▪ “Dynamic Ticket Pricing”
▪ Partnered with StubHub
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“Dynamic Pricing”: Tickets In Demand
▪ The average ticket price in 2013= $29.54 (13th highest in baseball)
▪ This year it’s around $31 (12-14th highest)
▪ Reasonable prices, especially with two new seating areas. (Jungle Bleachers & Pepsi Porch)
▪ BOTTOM LINE=Earlier you buy, the more you save
▪ http://www.stubhub.com/detroit-tigers-tickets/tigers-vs-orioles-4-6-2014-4381712/
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Facebook: https://www.facebook.com/Tigers
▪ Detroit Tigers Facebook has 1, 570,733 likes and counting
▪ Easy access to photos
▪ Tickets easily accessible
▪ Player fan pages
▪ Game time feedback
▪ Facebook is easy to use
▪ Can use the like and share features to promote
▪ Fans can easily like and comment for possible giveaways
▪ SmartPhone application
▪ Free
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Twitter: @tigers
▪ 405K Followers
▪ 15.7K Tweets
▪ Real time trending topics
▪ Straight to the point with 140 characters
▪ Game time updates with players Twitter handles
▪ Real time updating
▪ Personable feeback
▪ Promotions similar to Facebook. (re-tweets, favorites)
▪ SmartPhone application
▪ Free
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Instagram: A picture is worth a thousand words? (tigers)
▪ 125K Followers
▪ Easy picture uploading
▪ Easy video uploading
▪ Easy access to player profiles
▪ Personable
▪ Similar to Twitter with tags, and user handles
▪ Linkable to Facebook
▪ Visual pictures give a sense of being close to the team
▪ User friendly
▪ Re-Gramming for promotional giveaways
▪ Free
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How Much Can we Spend?
▪ According to Forbes.com the Detroit Tigers are worth $680 Million Dollars
▪ If we had 2 Full-Time Employees for each Social Media Sites (6 Total)
▪ With the average salary of $35-45K
▪ We would have a Digital Marketing budget of close to $500k
▪ Very doable
Got ya’ll!
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Fin
I know we covered a lot in a short amount of time…but I’m confident we have a winning and cost efficient strategy.
We can please our loyal fans with cost friendly ticket prices, while getting them involved with our proven social media techniques.
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Thank You for Your Time!www.facebook.com/troy.villanueva.399Twitter:@troyzilla555Instagram: troyzilla555LinkedIn: Troy Villanueva