Develop your

integrated

campaign

strategy

Secure media

opportunities

Host event and

solicit

presenters

Identify

sponsorship

opportunities

Develop show-

specific

marketing

collateral

Maintain

visibility on

social media

Secure onsite

media and

analyst briefings

Publish relevant

content on your

blog

Send direct

marketing to

attendees

Brief the sales

reps on

messagingDistribute

follow up

emails to

attendees

Present a high

level

PowerPoint

Conduct client

goodwill

meetings

Leverage your

social media

channels

Distribute

conference

press release

Meet with

media, analysts

and influencers

Follow up with

all “A” and “B”

leads

Build lead

nurturing

campaigns for

“C” leads

Host a webinar

with key show

takeaways

Republish

tradeshow talks

on website

Send out

whitepaper to

attendees