developing a mobile learning strategy

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Speaker: Pam Boiros Vice President, Product Management, Books24x7 SkillSoft Tim Hildreth Director, Product Marketing SkillSoft Moderator: Daniel Margolis Managing Editor Chief Learning Officer magazine #CLOwebinar Developing a Mobile Learning Strategy

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With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has begun to heat up as well. Many organizations see the promise of mobile learning, but actual implementations are still rare. Is now the time to take the plunge into mobile learning, or should you wait for a more stable mobile landscape to emerge? In this presentation, you will:• Learn the difference between mobility and portability when applied to learning activities.• Explore the different devices suitable for different learning content types.• Be provided a framework to begin thinking about the challenges and opportunities for mobile learning within your organization.

TRANSCRIPT

Page 1: Developing a Mobile Learning Strategy

Speaker: Pam Boiros

Vice President, Product Management, Books24x7 SkillSoft

Tim Hildreth Director, Product Marketing SkillSoft

Moderator: Daniel Margolis

Managing Editor Chief Learning Officer magazine

#CLOwebinar

Developing a Mobile Learning Strategy

Page 2: Developing a Mobile Learning Strategy

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–  Type in your question in the space provided

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Page 3: Developing a Mobile Learning Strategy

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Page 4: Developing a Mobile Learning Strategy

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Page 5: Developing a Mobile Learning Strategy

#CLOwebinar

Daniel Margolis Managing Editor Chief Learning Officer magazine

Developing a Mobile Learning Strategy

Page 6: Developing a Mobile Learning Strategy

#CLOwebinar

Pam Boiros Vice President, Product Management, Books24x7 SkillSoft Tim Hildreth Director, Product Marketing SkillSoft

Developing a Mobile Learning Strategy

Page 7: Developing a Mobile Learning Strategy

Developing a Mobile Learning Strategy: Five Calls to Make December 8, 2011

Page 8: Developing a Mobile Learning Strategy

SkillSoft Highlights

The world’s largest company with a sole focus on technology-based learning with the goal to help our customers drive business imperatives.

•  Market Leadership – 3,000 customers, 10+ million end-users •  R&D Investment – 18% +/- of revenues per year for past five years •  Product Excellence – Ownership of all major assets •  Global Reach – Sales in 58 countries, support for 19 languages •  Unparalleled Service – #1 in customer loyalty three years in a row

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Mobile Stats

Mobile phones drive digital traffic around the world, while tablets are gaining steam.

•  Non-computer traffic: 6.8% •  Two-thirds from mobile phones, remainder from tablets WiFi availability and mobile broadband driving connectivity. •  In August 2011, 37% of U.S. digital traffic coming from mobile

phones occurred via a WiFi connection. (+3% points in 3 months) Half of the total U.S. mobile population uses mobile media. •  More than 116 million people iPads dominate among tablets in driving digital traffic. •  In August 2011, iPads drove 97% of all tablet traffic in the U.S. •  iPads now have higher share of Internet traffic than iPhones (46.8%

vs. 42.6% of total iOS device traffic).

Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011

Page 10: Developing a Mobile Learning Strategy

Becoming the Preferred Access Method

•  By 2016, 50% of smartphones will provide seamless roaming among 3G/4G of mobile phone technologies, and Wi-Fi.

•  By 2013, 80% of businesses will support a workforce using tablets.

Source: Gartner

Page 11: Developing a Mobile Learning Strategy

Poll #1

Which of the following devices do YOU use either for work or personal purposes? (Check all that apply):

•  Laptop Computer •  Smartphone •  Tablet (examples: iPad, Galaxy, Playbook) •  E-Reader (examples: Kindle, Nook, Kobo) •  MP3/MP4 device (examples: iPod, Zune)

Page 12: Developing a Mobile Learning Strategy

Social  Networking  

(SoNe)  

Learning  Tools  

User-­‐  Generated  

Content  (SoMe)    

I’m  a  Phone!  

Evolution of the Smartphone

Source:  OnPoint  Digital  www.mlearning.com

Page 13: Developing a Mobile Learning Strategy

Basic Phones Smartphones Premiums

Global Market Adoption

Source:  OnPoint  Digital  www.mlearning.com

4+ Billion 1+ Billion 1+ Billion

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Symbian Laptops

Premium Devices

iPhone, Touch & iPad RIM BBs & PlayBooks

Windows Mobile

Android Devices & Tablets

eReaders

Page 15: Developing a Mobile Learning Strategy

Lost or Stolen Devices

Risks and Challenges

Network Failure

Anybody there?

Irrational Behavior

Bad Judgment

Page 16: Developing a Mobile Learning Strategy

Poll #2:

Are you supporting mobile learning today as part of your organization’s learning programs? (choose one)

• Yes, to a great extent • Yes, to some extent • Not yet, but plan to implement next year • Not yet, but hope to at some point • No plans to ever support mobile technologies

Page 17: Developing a Mobile Learning Strategy

The Five Calls to make: Developing a Mobile Strategy

1)  What  does  mobile  mean?    2)  What  problem  are  you  trying  to  solve?  3)  What  devices  will  you  support?  4)  Do  you  have  the  necessary  organizaGonal  

support?  5)  How  does  Mobile  fit  into  your  exisGng  

Learning  strategy  and  ecosystem?    

Page 18: Developing a Mobile Learning Strategy

The Five Calls to make: Developing a Mobile Strategy

1)  What  does  mobile  mean?    2)  What  problem  are  you  trying  to  solve?  3)  What  devices  will  you  support?  4)  Do  you  have  the  necessary  organizaGonal  

support?  5)  How  does  Mobile  fit  into  your  exisGng  

Learning  strategy  and  ecosystem?    

Page 19: Developing a Mobile Learning Strategy

Mobility vs. Portability

Online

Offline

Watch/listen to downloaded video or MP3

Search a database for urgent info

Select from many modes

Take a course or read a chapter on an airplane

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Example: SkillSoft Course Content is Portable

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Example: Portable Books24x7 Chapters

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Example: Portable Audio

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Today: Portable Videos

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The Five Calls to make: Developing a Mobile Strategy

1)  What  does  mobile  mean?    2)  What  problem  are  you  trying  to  solve?  3)  What  devices  will  you  support?  4)  Do  you  have  the  necessary  organizaGonal  

support?  5)  How  does  Mobile  fit  into  your  exisGng  

Learning  strategy  and  ecosystem?    

Page 25: Developing a Mobile Learning Strategy

Audiences

Consider audiences that are most comfortable with and/or dependent on mobile devices:

•  Sales people •  Executives •  Field technicians

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Content

•  Performance support •  Access to knowledge-base •  Product information

•  Short refreshers or job aids after on-boarding •  Text document •  Flash presentation •  Short videos •  Audio podcast à Including user-generated content!

•  Reminders and notifications •  Short assessments and surveys

Page 27: Developing a Mobile Learning Strategy

The Five Calls to make: Developing a Mobile Strategy

1)  What  does  mobile  mean?    2)  What  problem  are  you  trying  to  solve  3)  What  devices  will  you  support?  4)  Do  you  have  the  necessary  organizaGonal  

support?  5)  How  does  Mobile  fit  into  your  exisGng  

Learning  strategy  and  ecosystem?    

Page 28: Developing a Mobile Learning Strategy

Proliferation of mobile devices…

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… including B.Y.O.D.…

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Trends

Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011

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To App or Not to App…

Positives: • Supports a wide range of devices for general content • Most of the features that a PC browser would • Faster to deploy and update • Allows potential access to the same LMS environment

Negatives: • Usually requires a live Internet connection • Lack of support for “pushing” content directly to the learner • Browser support for interactivity or rich media varies •  Generally less secure and less control over the content once downloaded.

Leveraging the mobile browser vs. a native application:

Leveraging the Mobile Browser

Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011

Page 32: Developing a Mobile Learning Strategy

To App or Not to App…

Positives: • Supports downloading the content for offline consumption • Push and pull • Can use deeper set of device features and user experience • Can be much more secure (i.e. lock or delete content remotely)

Negatives: • Requires creating a specific, tailored program for each platform supported • Requires a device for which a native app is even possible • Can take longer to deploy • Device-maker constraints • In the case of Apple, iTunes/App store dependency

Leveraging the mobile browser vs. a native application:

Using a Native Application

Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011

Page 33: Developing a Mobile Learning Strategy

Example: Books24x7 Support for mobile devices

Browser-based, mobile friendly site. Optimized for any web-enabled smart phone or mobile device. •  User agent detection •  Streamlined UI designed for the mobile use case •  Support for many media types (audio, video, downloads)

•  Tablets use standard Books24x7 site

Increasing popularity of Books24x7 On the Go™ mobile site:

Page 34: Developing a Mobile Learning Strategy

Example: SkillPort’s Emerging Device Support*

•  Targeting popular and emerging platforms

•  iPhone (3 and 4), iPad •  BlackBerry’s newest model phones

(requires latest OS) and the Playbook •  Android phones and tablets (Android 3.2 or

higher OS)

•  Two pronged approach:

•  Server-based solution for broad support

•  If needed, light-weight apps for select devices to support download, notifications, and seamless log-in

*Coming with SkillPort 7.3, Q1 2012

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Example: SkillSoft’s Emerging Mobile Content Support*

•  Support for Customer Content •  Product Updates •  Podcasts •  Assessments

•  Content Types •  Power Point •  Audio •  Video •  Multiple Choice and Short

Answer Questions •  Support for SkillSoft Content

•  Books24x7 •  LDC Videos •  SkillBriefs

*Coming with SkillPort 7.3, Q1 2012

Page 36: Developing a Mobile Learning Strategy

The Five Calls to make: Developing a Mobile Strategy

1)  What  does  mobile  mean?    2)  What  problem  are  you  trying  to  solve  3)  What  devices  will  you  support?  4)  Do  you  have  the  necessary  organizaGonal  

support?  5)  How  does  Mobile  fit  into  your  exisGng  

Learning  strategy  and  ecosystem?    

Page 37: Developing a Mobile Learning Strategy

Organiza?onal  Support  for  Mobile  Learning

•  Alignment with overall organizational strategy

•  Understanding of the company’s information technology approach.

•  Partnership between the HR/Training group and the IT department.

•  Technical support needs your program will create.

•  Devices you will and will not support.

Page 38: Developing a Mobile Learning Strategy

The Five Calls to make: Developing a Mobile Strategy

1)  What  does  mobile  mean?    2)  What  problem  are  you  trying  to  solve  3)  What  devices  will  you  support?  4)  Do  you  have  the  necessary  organizaGonal  

support?  5)  How  does  Mobile  fit  into  your  exisGng  

Learning  strategy  and  ecosystem?    

Page 39: Developing a Mobile Learning Strategy

Organizational Fit for Mobile Learning

Does your organization have a strong learning culture?

Do your systems support m-learning? What are the primary goals of your

overall learning program? Is your workforce a good fit for mobile?

Page 40: Developing a Mobile Learning Strategy

In  Summary…    

Mobile  learning:    •  Supplements,  but  does  not  replace  

tradiGonal  e-­‐learning  •  Is  a  component  of  the  organizaGonal  “learning  ecosystem”  

•  Tracking  and  reporGng  will  remain  key  

•  Must  be  simple  for  user  and  administrator  

•  Boils  down  to  the  appropriate  content,  for  the  appropriate  device,  at  the  appropriate  Gme  

Page 41: Developing a Mobile Learning Strategy

Future  of  Mobile  Learning…  

A  lesson  from  the  history  of  movies…    

Page 42: Developing a Mobile Learning Strategy

Leveraging  the  full  func?onality  of  mobile  devices  

Think  about  the  learning  applicability  for:    

•  SMS/text  messaging  •  LocaGon-­‐based  funcGonality  

leveraging  GPS  •  Camera/video  features  •  Audio  Recording  •  Voice  recogniGon  •  more…    

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For more information, and to stay connected…

www.twitter.com/skillsoft www.facebook.com/skillsoft www.linkedin.com/company/skillsoft http://blogs.skillsoft.com

Free whitepaper: Download “Five Calls to Make When Developing a Mobile Learning Strategy” at www.skillsoft.com/mobile

Contact Info: Pam Boiros Tim Hildreth VP, Product Management (Books24x7) Director, Product Marketing [email protected]

[email protected]

Social Media Channels:

Page 44: Developing a Mobile Learning Strategy

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