developing a mobile learning strategy
DESCRIPTION
With smartphones becoming commonplace and new mobile devices such as tablets skyrocketing in popularity, the interest in mobile learning has begun to heat up as well. Many organizations see the promise of mobile learning, but actual implementations are still rare. Is now the time to take the plunge into mobile learning, or should you wait for a more stable mobile landscape to emerge? In this presentation, you will:• Learn the difference between mobility and portability when applied to learning activities.• Explore the different devices suitable for different learning content types.• Be provided a framework to begin thinking about the challenges and opportunities for mobile learning within your organization.TRANSCRIPT
Speaker: Pam Boiros
Vice President, Product Management, Books24x7 SkillSoft
Tim Hildreth Director, Product Marketing SkillSoft
Moderator: Daniel Margolis
Managing Editor Chief Learning Officer magazine
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Developing a Mobile Learning Strategy
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Daniel Margolis Managing Editor Chief Learning Officer magazine
Developing a Mobile Learning Strategy
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Pam Boiros Vice President, Product Management, Books24x7 SkillSoft Tim Hildreth Director, Product Marketing SkillSoft
Developing a Mobile Learning Strategy
Developing a Mobile Learning Strategy: Five Calls to Make December 8, 2011
SkillSoft Highlights
The world’s largest company with a sole focus on technology-based learning with the goal to help our customers drive business imperatives.
• Market Leadership – 3,000 customers, 10+ million end-users • R&D Investment – 18% +/- of revenues per year for past five years • Product Excellence – Ownership of all major assets • Global Reach – Sales in 58 countries, support for 19 languages • Unparalleled Service – #1 in customer loyalty three years in a row
Mobile Stats
Mobile phones drive digital traffic around the world, while tablets are gaining steam.
• Non-computer traffic: 6.8% • Two-thirds from mobile phones, remainder from tablets WiFi availability and mobile broadband driving connectivity. • In August 2011, 37% of U.S. digital traffic coming from mobile
phones occurred via a WiFi connection. (+3% points in 3 months) Half of the total U.S. mobile population uses mobile media. • More than 116 million people iPads dominate among tablets in driving digital traffic. • In August 2011, iPads drove 97% of all tablet traffic in the U.S. • iPads now have higher share of Internet traffic than iPhones (46.8%
vs. 42.6% of total iOS device traffic).
Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011
Becoming the Preferred Access Method
• By 2016, 50% of smartphones will provide seamless roaming among 3G/4G of mobile phone technologies, and Wi-Fi.
• By 2013, 80% of businesses will support a workforce using tablets.
Source: Gartner
Poll #1
Which of the following devices do YOU use either for work or personal purposes? (Check all that apply):
• Laptop Computer • Smartphone • Tablet (examples: iPad, Galaxy, Playbook) • E-Reader (examples: Kindle, Nook, Kobo) • MP3/MP4 device (examples: iPod, Zune)
Social Networking
(SoNe)
Learning Tools
User-‐ Generated
Content (SoMe)
I’m a Phone!
Evolution of the Smartphone
Source: OnPoint Digital www.mlearning.com
Basic Phones Smartphones Premiums
Global Market Adoption
Source: OnPoint Digital www.mlearning.com
4+ Billion 1+ Billion 1+ Billion
Symbian Laptops
Premium Devices
iPhone, Touch & iPad RIM BBs & PlayBooks
Windows Mobile
Android Devices & Tablets
eReaders
Lost or Stolen Devices
Risks and Challenges
Network Failure
Anybody there?
Irrational Behavior
Bad Judgment
Poll #2:
Are you supporting mobile learning today as part of your organization’s learning programs? (choose one)
• Yes, to a great extent • Yes, to some extent • Not yet, but plan to implement next year • Not yet, but hope to at some point • No plans to ever support mobile technologies
The Five Calls to make: Developing a Mobile Strategy
1) What does mobile mean? 2) What problem are you trying to solve? 3) What devices will you support? 4) Do you have the necessary organizaGonal
support? 5) How does Mobile fit into your exisGng
Learning strategy and ecosystem?
The Five Calls to make: Developing a Mobile Strategy
1) What does mobile mean? 2) What problem are you trying to solve? 3) What devices will you support? 4) Do you have the necessary organizaGonal
support? 5) How does Mobile fit into your exisGng
Learning strategy and ecosystem?
Mobility vs. Portability
Online
Offline
Watch/listen to downloaded video or MP3
Search a database for urgent info
Select from many modes
Take a course or read a chapter on an airplane
Example: SkillSoft Course Content is Portable
Example: Portable Books24x7 Chapters
Example: Portable Audio
Today: Portable Videos
The Five Calls to make: Developing a Mobile Strategy
1) What does mobile mean? 2) What problem are you trying to solve? 3) What devices will you support? 4) Do you have the necessary organizaGonal
support? 5) How does Mobile fit into your exisGng
Learning strategy and ecosystem?
Audiences
Consider audiences that are most comfortable with and/or dependent on mobile devices:
• Sales people • Executives • Field technicians
Content
• Performance support • Access to knowledge-base • Product information
• Short refreshers or job aids after on-boarding • Text document • Flash presentation • Short videos • Audio podcast à Including user-generated content!
• Reminders and notifications • Short assessments and surveys
The Five Calls to make: Developing a Mobile Strategy
1) What does mobile mean? 2) What problem are you trying to solve 3) What devices will you support? 4) Do you have the necessary organizaGonal
support? 5) How does Mobile fit into your exisGng
Learning strategy and ecosystem?
Proliferation of mobile devices…
… including B.Y.O.D.…
Trends
Source: ComScore.com, Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits, Oct 10, 2011
To App or Not to App…
Positives: • Supports a wide range of devices for general content • Most of the features that a PC browser would • Faster to deploy and update • Allows potential access to the same LMS environment
Negatives: • Usually requires a live Internet connection • Lack of support for “pushing” content directly to the learner • Browser support for interactivity or rich media varies • Generally less secure and less control over the content once downloaded.
Leveraging the mobile browser vs. a native application:
Leveraging the Mobile Browser
Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011
To App or Not to App…
Positives: • Supports downloading the content for offline consumption • Push and pull • Can use deeper set of device features and user experience • Can be much more secure (i.e. lock or delete content remotely)
Negatives: • Requires creating a specific, tailored program for each platform supported • Requires a device for which a native app is even possible • Can take longer to deploy • Device-maker constraints • In the case of Apple, iTunes/App store dependency
Leveraging the mobile browser vs. a native application:
Using a Native Application
Source: M-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think, Bersin & Associates, March 2011
Example: Books24x7 Support for mobile devices
Browser-based, mobile friendly site. Optimized for any web-enabled smart phone or mobile device. • User agent detection • Streamlined UI designed for the mobile use case • Support for many media types (audio, video, downloads)
• Tablets use standard Books24x7 site
Increasing popularity of Books24x7 On the Go™ mobile site:
Example: SkillPort’s Emerging Device Support*
• Targeting popular and emerging platforms
• iPhone (3 and 4), iPad • BlackBerry’s newest model phones
(requires latest OS) and the Playbook • Android phones and tablets (Android 3.2 or
higher OS)
• Two pronged approach:
• Server-based solution for broad support
• If needed, light-weight apps for select devices to support download, notifications, and seamless log-in
*Coming with SkillPort 7.3, Q1 2012
Example: SkillSoft’s Emerging Mobile Content Support*
• Support for Customer Content • Product Updates • Podcasts • Assessments
• Content Types • Power Point • Audio • Video • Multiple Choice and Short
Answer Questions • Support for SkillSoft Content
• Books24x7 • LDC Videos • SkillBriefs
*Coming with SkillPort 7.3, Q1 2012
The Five Calls to make: Developing a Mobile Strategy
1) What does mobile mean? 2) What problem are you trying to solve 3) What devices will you support? 4) Do you have the necessary organizaGonal
support? 5) How does Mobile fit into your exisGng
Learning strategy and ecosystem?
Organiza?onal Support for Mobile Learning
• Alignment with overall organizational strategy
• Understanding of the company’s information technology approach.
• Partnership between the HR/Training group and the IT department.
• Technical support needs your program will create.
• Devices you will and will not support.
The Five Calls to make: Developing a Mobile Strategy
1) What does mobile mean? 2) What problem are you trying to solve 3) What devices will you support? 4) Do you have the necessary organizaGonal
support? 5) How does Mobile fit into your exisGng
Learning strategy and ecosystem?
Organizational Fit for Mobile Learning
Does your organization have a strong learning culture?
Do your systems support m-learning? What are the primary goals of your
overall learning program? Is your workforce a good fit for mobile?
In Summary…
Mobile learning: • Supplements, but does not replace
tradiGonal e-‐learning • Is a component of the organizaGonal “learning ecosystem”
• Tracking and reporGng will remain key
• Must be simple for user and administrator
• Boils down to the appropriate content, for the appropriate device, at the appropriate Gme
Future of Mobile Learning…
A lesson from the history of movies…
Leveraging the full func?onality of mobile devices
Think about the learning applicability for:
• SMS/text messaging • LocaGon-‐based funcGonality
leveraging GPS • Camera/video features • Audio Recording • Voice recogniGon • more…
For more information, and to stay connected…
www.twitter.com/skillsoft www.facebook.com/skillsoft www.linkedin.com/company/skillsoft http://blogs.skillsoft.com
Free whitepaper: Download “Five Calls to Make When Developing a Mobile Learning Strategy” at www.skillsoft.com/mobile
Contact Info: Pam Boiros Tim Hildreth VP, Product Management (Books24x7) Director, Product Marketing [email protected]
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