developing a social media program for your school
TRANSCRIPT
Steven M. Baule & Jennifer Volpe
Overview
The Basics
Blogs
YahooGroups / Google +
YouTube
Slide Share/ Slide Rocket / Prezi
Some General Guidelines
Provide accurate information
Have policies on how employees will use social media
Know how to engage and disengage from comments, etc.
Must keep information up to date
Select the type of page
Select a category and a
name
Administering the page
How to use the Facebook Page
Calendar Notices
Event information
Post photos from events
Congratulatory notes to students / teams
Link to surveys and polls
Weekly Insights
Google+ v. Facebook
Google + is similar to Facebook
Allows for stratification by type of
networking
Grouping your Google+
Contacts
Google+ Page
Twitter is easy & complex
The Basics
Complete the account
Complete your bio
Add / Change Followers
Finding Friends
Adding to Lists and Following
Same
Following a List
#Hashtags
Why Use Twitter
Which Blog Software?
Blogger (www.blogger.com )
Wordpress (www.wordpress.org)
TypePad (www.typepad.com)
Using Blogger
Determine a Title and Address
Modify the Layout, etc.
Create a Blog Post
Blogger in Action
Blog Statistics
Over the past year or so, I have really
used LinkedIn quite a bit. I found a guy
to run the west coast for me; I’ve met
some CEO’s of multi-Billion dollar
companies – got together with them
including golf. It’s such an important
medium.
Linked In
LinkedIn Groups
LinkedIn Groups
LinkedIn Endorsements
Be Careful with Endorsements
SlideShare
Loading to SlideShare
YouTube Channel
Sharing YouTube Videos
Link Social Media
sites from your
website
Use main page
Header or footers
Next Steps – Automate the
process
RSS Graffiti
Hootsuite
Tweetdeck
Hootsuite
Putting together a SM Calendar
Develop a schedule
Weekly or bi-weekly blog posts
Tweets at least twice a week
Assign a schedule to certain staff members
Use Chase’s Calendar of Events to your advantage http://www.mhprofessional.com/templates/chases/special-months.php
Steven M. Baule
815-765-3322
Jennifer Volpe
630-452-6783