developing a social media strategy - napier pr
DESCRIPTION
Social Media has become a big part of most companies' marketing activities. Napier guide you to create a successful social media strategy for your business.TRANSCRIPT
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Developing a Social Media
Strategy
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Social media allows a dialogue between a
company & its customers, therefore
embrace any engagement
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Social media engagement requires time & commitment, and customers expect responses to questions & comments
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Social media is constantly changing, so ensure you are exploring new opportunities
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B2B companies don’t tend to lead, therefore watch out what is happening in other sectors, such as consumer markets
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Educating the whole team is a vital part of social media strategy!
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Include guidelines on how to behave on social media – note: having a Facebook page or Twitter account doesn’t make you a social media expert!
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Execute with consistency!
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Social media campaigns are most effective when executed consistently
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Define your company’s ‘tone of voice’
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Set goals for response time, problem resolution and the level of activity
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Social media requires continual monitoring review to maximise effectiveness
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