developing a successful job search strategy
DESCRIPTION
Thinking of changing jobs in this economy, are you mad? Actually this might well be the best time to make a move! Learn techniques on how to communicate your unique skills, accomplishments and successfully market offline and online the brand that is YOU! Marshall Brown, president, Marshall Brown & Associates Paul Copcutt, founder, Square Peg SolutionTRANSCRIPT
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Developing a Successful Job Search
StrategySunday, 8/16/09
3:15 p.m. – 4:30 p.m.Content Leaders:
Connecting Great Ideas and Great Peoplewww.asaecenter.org
Marshall BrownPresidentMarshall Brown & Associates
Paul CopcuttFounderSquare Peg Solution
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WELCOMEWELCOME
THANK YOU FOR JOINING US!
“I always wanted to be someone, but I should have been more specific.” –Lily Tomlin & Jane Wagner
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ABOUT MARSHALL BROWNABOUT MARSHALL BROWNMarshall Brown, President of Marshall Brown & Associates, is a certified executive and career coach and personal brand strategist. Marshall has always had a passion for helping professionals find ways to succeed in the workplace while living happy and fulfilling lives. Unleashing & Channeling Your Power to Succeed—reflects his commitment to supporting and encouraging his clients to find their passions and unique talents, while seeking additional possibilities to move from mediocre to exceptional. He sets the bar high for himself and others, and is the catalyst for new and breakthrough thinking.
Marshall brings a significant amount of knowledge and experience in coaching, branding, business, marketing and leadership to his work with individual and
organizational clients. He serves as a coach to already successful high achievers who enjoy challenging themselves. His clients include association executives, lawyers, health care professionals, CEOs and business entrepreneurs.
Marshall publishes his own monthly e-newsletter called “It’s All About You!” He also writes a monthly career column for Association Trends called "Ask the Coach," and has published articles in leading association management magazines and newsletters. Marshall’s first book, High Level Resumes, released in January 2005, reflects his successful work in leading hundreds of job candidates in creating compelling professional resumes.
As an industry expert, his speaking engagements have attracted hundreds of association and business professionals from across the country. Marshall is certified by the International Coach Federation, Coaches
Training Institute and Career Coaches Institute. He grew up in Pittsburgh and now resides in Washington, DC.
[email protected] 202.518.5811
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ABOUT PAUL COPCUTTPaul Copcutt is Canada’s leading personal brand consultant, combining a passion for people with a realization that strengths and specialization are the keys to success. He guides his clients to that outcome. His own specialty is to work with professionals and executives who are struggling with identifying a logical and authentic path to be successful in business and life.
Paul has developed his own sales and marketing career through a mixture of his unique ability to communicate and connect with all levels of people and approach all situations with an open mind. This has resulted in gathering successful experience in a variety of industries including biotech, consumer goods and several years in executive recruitment both in North America and Europe.
Recognized by Forbes as one of the top certified personal brand strategists he is a much sought after national speaker and media resource, interviewed by the Wall Street Journal and Reuters he is often quoted in The Globe & Mail and is a regular contributor to several leading online resources.
Paul Copcutt | [email protected] | Tel: 1-800-810-5116Square Peg Solution | www.squarepegsolution.com
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SO, WHAT ARE WE GOING TO SO, WHAT ARE WE GOING TO TALK ABOUT?TALK ABOUT?
The New World of WorkThe New World of Work Developing a Successful Job SearchDeveloping a Successful Job Search
“ “No man becomes a fool until he stops asking questions.”No man becomes a fool until he stops asking questions.”
– – Charles SteinmetzCharles Steinmetz
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TAKE CHARGE OF YOUR CAREERTAKE CHARGE OF YOUR CAREER
World of Work Today New Rules for Career Success
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WHAT IS A BRAND?WHAT IS A BRAND?
It’s It’s UNIQUEUNIQUE because it separates you from your peers. because it separates you from your peers.
It’s a It’s a PROMISEPROMISE because you commit to delivering it because you commit to delivering it with everything you do and it based on what is true and with everything you do and it based on what is true and real and genuine about you.real and genuine about you.
It has It has VALUEVALUE to your target audience….Your target to your target audience….Your target audience means the people who need to know aboutaudience means the people who need to know aboutyou so that you can be wildly successful!you so that you can be wildly successful!
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EgonomicsThe New World
Of Work
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EXTRACTEXTRACT
EXPRESSEXPRESS
EXUDEEXUDE
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FOLLOW ‘THE DONALD’ RULE
“Show me someone without an ego and I will show you a loser”
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YOUJuan
SallyIan
Judith
Lee
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SECRETS TO AN EFFECTIVE JOB SECRETS TO AN EFFECTIVE JOB SEARCHSEARCH
What do you have to offer? Know your brand Well thought out approach Logical & systematic way Use time & resources wisely Market your value Stick with it!
“If not now, when?” – The Talmud
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THE PROCESSTHE PROCESS
Define your timeline Define your objective Identify the possibilities Research The search strategy
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JOB SEARCH KILLERSJOB SEARCH KILLERS
Lacking a structure Trying to do it on your own Not being accountable Forgetting that it’s all about “Marketing” Over-reliance on others
“Don’t believe everything you think.”
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ACTIVE VS. PASSIVE JOB SEARCHACTIVE VS. PASSIVE JOB SEARCH
KEY FACTORS TO JOB SEARCH SUCCESS
Your AttitudeYour Focus
The scope of your searchHours invested
Methods employedYour resilience
How you measure success
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DEVELOPING A JOB SEARCH PLANDEVELOPING A JOB SEARCH PLAN
A structured and methodical plan to identify opportunities and get your name and expertise in front of the
right people.
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DEVELOPING A BOARD OF DEVELOPING A BOARD OF ADVISORSADVISORS
Know what your needs are Solicit the most talented people in their field Look to the future Be open and honest If needed, change the make up Manage the group Let them hold you accountable
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If you don’t If you don’t show up show up
in Google, in Google, you don’t exist!you don’t exist!
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CAREERBUILDER.COM SurveyCAREERBUILDER.COM Survey
Results show “22 % of hiring managers said they use Results show “22 % of hiring managers said they use
social networking sites to research job candidates, up social networking sites to research job candidates, up from 11% in 2006…AND, of those hiring managers from 11% in 2006…AND, of those hiring managers who have screen job candidates via social networking who have screen job candidates via social networking profiles…profiles…
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CAREERBUILDER.COM SurveyCAREERBUILDER.COM Survey
……34 %34 % reported they reported they
found content that caused found content that caused them to dismiss the them to dismiss the candidate from candidate from consideration.”consideration.”
--September 10, 2008September 10, 2008
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ARE YOU LinkedIn?ARE YOU LinkedIn?
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SOCIAL NETWORKING SITESSOCIAL NETWORKING SITES
In addition to LinkedIn..In addition to LinkedIn.. FacebookFacebook TwitterTwitter EcademyEcademy NaymzNaymz RyzeRyze MySpaceMySpace YouTubeYouTube
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STAYING MOTIVATEDSTAYING MOTIVATED
Put a structure in place for your job search – set business hours for yourself just as if you were expected to report to the office
Don’t let hobbies, volunteer commitments, household chores, etc., take over your schedule
Have a plan with daily goals and objectives – make them reasonable so that you can end each day by congratulating yourself for a job well done
Build stress-reducing activities into your daily schedule – go for a walk or a workout every day after you’ve made your tough calls.
Organize your day to accommodate your energy levels and mood swings – make your toughest calls when your energy is highest
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STAYING MOTIVATEDSTAYING MOTIVATED If you’re feeling down, cut yourself some slack and seek out
those things that you know will help restore your equilibrium Build some volunteer time into your weekly schedule –
helping someone whose needs are different from yours can be an excellent way to keep things in perspective
Celebrate every success – give yourself a reward for accomplishing your daily or weekly goals. Make the reward something that is healthy, fun, or vitally interesting to you
Keep the active job search going full speed ahead even when you are in the final stages of negotiation with an organization – you don’t want to have an opportunity that you really want fall through and have nothing else in the works
Remind yourself that your family and friends like you because you are YOU – not because you were the Director of Whatever at Previous Co.
- Adapted from It’s Your Move – Watters & O’Conner
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WHAT’S NEXT? ACTION STEPS..WHAT’S NEXT? ACTION STEPS..
Based on what I learned today,Based on what I learned today,
I will I will start…start…
I will I will stop..stop..
I will I will continue…continue…
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NOW WHAT?
GIVE US YOUR CARD GIVE US YOUR CARD
to receive the link for a free to receive the link for a free REACH 360 assessmentREACH 360 assessment
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CONTACT INFORMATION
SEE YOU NEXT YEAR!Annual Meeting & Expo
August 21 - 24, 2010Los Angeles, CA
Marshall Brown, PCCCertified Personal Brand StrategistMarshall Brown & [email protected] 202.518.5811
Paul CopcuttCertified Personal Brand StrategistSquare Peg [email protected] 800.810.5116