Convergence of Search, Social & Content Marketing

ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK

About Your Presenter…

• President of Vertical Measures in Phoenix, AZ• President of the Arizona Interactive Marketing Association (AZIMA)• Instructor for the Content Marketing Institute & Online Marketing

Institute• Author of Accelerate! Move Your Business Forward Through the

Convergence of Search, Social and Content Marketing

Twitter: @ArnieK

Available on Amazon

Twitter: @ArnieK

Start With Keyword Research

• Keyword research should be the foundation• Brainstorm for keyword phrases your customers use

when searching (i.e. local internet marketing)• Use tools like:

– Google keyword suggest & instant search– Google Adwords keyword tool– Bing’s Commercial Intent

• Think long-tail!

Twitter: @ArnieK

Then Do Online Market Research

• Check trending topics on Twitter, Yahoo and MSN• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon, Reddit and Mixx. • Check Google’s Discussions in search

Twitter: @ArnieK

What Works For Your Competitors?

Twitter: @ArnieK

Determine Types of Content to Create

Twitter: @ArnieK

List The Possibilities

Twitter: @ArnieK

Put Together A Calendar

• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your content?• Create a calendar and commit to it!

Twitter: @ArnieK

Long Tail is the Key!

Twitter: @ArnieK

Success Like This…

Twitter: @ArnieK

Results Like This…

19 out of top 25 landing pages

Twitter: @ArnieK

8 Steps in the Content Marketing

Chain!

Twitter: @ArnieK

Thank You!

Contact: 888-476-1881 www.VerticalMeasures.com

Twitter: @ArnieK