The Growing World of E-Commerce Technologies and Why Developing For

E-Commerce Is Important GREG SEGALL

DIGITAL COMMERCE AGENCY

Magento Commerce + Enterprise Integrations Strategic Insights + Digital Marketing User Experience + Usability Testing Creative Vision + Design Analytics + Performance Tracking Conversion + Optimization

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500 EMPLOYEES + 18 OFFICES GLOBALLY

Americas Asia-Pacific OUR GLOBAL PROJECT DELIVERY

Europe

THE GROWING WORLD OF E-COMMERCE

E-COMMERCE QUICK HISTORY

Michael Aldrich invented Online Shopping

Tim Berners-Lee created the first WWW server & browser

NETSCAPE launches first commercial browser - Navigator

AMAZON starts selling books online

$1.3 TRILLION spent online globally

1979

1990

1994

1995

2013

E-COMMERCE MARKET IS A WAY OF LIFE

80% of Internet users prefer to buy online for the following reasons

54% 50% 42% 28% 73%

Time Saving Less Prices More Variety Less Taxes No Crowd

E-COMMERCE MARKET IS BOOMING

$ $

$

$ $ 1,298.8

$ 820.5

$ 680.6

$ 572.5

$ 1,250

$ 1,000

$ 750

$ 500

$ 250

$ 0 2010 2011 2012 2013

SALES ($B)

E-COMMERCE NEVER SLEEPS

NEW YORK 7:00

LONDON 12:00

TOKYO 21:00

KIEV 14:00

SYDNEY 22:00

PEOPLE BUY EVERYTHING ONLINE

Rank 1 Rank 2 Rank 3 Rank 4

Books

Travel

Apps

Photos

Clothes

Home Goods

Ads

Medicine

Electronics

E-COMMERCE TOUCHES EVERYTHING

Drastic shift from regular stores to online commerce

solutions By 2017, 1/3 of all regular stores will be closed

By 2017, industry is expected to reach ~$3 trillion in sales

E-retailers are in a constant race to provide the latest

technology in order to attract shoppers and clients

LOOKING AHEAD IN THE INDUSTRY

On the rise: augmented reality/mobile apps Responsive web design vs. mobile design

Social media, exploring new ways to engage

with the consumers and potential clients, reaching target audiences to buy online Personalization: Ability to customize,

customers dictate the experience

INNOVATION IN E-COMMERCE

INNOVATION IN E-COMMERCE

MERGING EXPERIENCES

MERGING EXPERIENCES

MERGING EXPERIENCES

DEVELOPING FOR E-COMMERCE

THE E-COMMERCE MIND

Left Right Logical Thinking Creative Thinking

THE E-COMMERCE MIND

Cognition Affect Sensation

Generative Possibility Subjective Visual

Right Creative Thinking

THE E-COMMERCE MIND

Analytic Probability

Objective Verbal

Left Logical Thinking

Identify Solve Details

Attracts intelligent, logical, and motivated people

Able to organize thoughts about real world situations or complex decisions

Work together to solve problems across many mediums and touch-points

ANALYTICAL NATURE OF DEVELOPERS

Developers are able to work across all aspects of the purchase process With e-commerce technology expanding so quickly, there

are endless challenges to solve You are able to have a direct effect on expanding

businesses and developing new revenue models Room for growth, for creativity,

and imaginative minds

WHY IS IT FUN FOR DEVELOPERS?

Each second of slowness reduces revenue

It has to be accessible 24/7/365

Performance and complex scalability challenges [global]

Transactional and driven by process

Navigation – browse categories and millions of products

Search – complex attribution, need to find fast, relevant

Models – traditional, deal, private sales, currency, digital

DIVERSITY OF E-COMMERCE SITES

E-COMMERCE INTEGRATIONS

E-COMMERCE PLATFORMS

Users, certified developer base exploding

Magento is part of eBay and is the center of all commerce they offer

1.13 Release was all about

performance and scalability

Magento 2 coming in 2014

MAGENTO: GROWTH AND FUTURE

E-COMMERCE DEVELOPER SALARIES

DEVELOPERS CORPORATE CULTURE

WELCOME TO BIG ENTERPRISE E-COMMERCE FUSION 2013

GROWTH + OPPORTUNITY

Size of Market as a Whole:

The Magento platform is trusted by more than 150,000 businesses,

including some of the world's most famous leading brands

In 2013, Magento is 26.2% of the market size of ecommerce Number of Certified Developers: As of June 21, 2013 there are 1264 certified Magento developers

in the world (last year there were only 291) where 796 are Magento Certified Developers, 484 are Developer Plus and 71 are Front End Developers.

MAGENTO: FACTS

MAGENTO CERTIFIED DEVELOPERS

MAGENTO: MARKET SNAPSHOT