Jonathan Amies Head of Specialist Nutrition, apetito

Developing innovative new products for the ageing consumer

A bit about us…

Hospitals Wiltshire Farm Foods Local authorities

Care Homes

State of the Nation: An ageing population

Rapidly ageing population

• 11.6 million over 65s¹

• 1.5 million over 85, set to double in 23 years¹

• 1 in 3 will reach 100²

• UK life expectancy estimates

at the age of 65 are 85.9 for

women and 83.4 for men.²

• But… Many of these years

will be spent in ill health.

1 Mid-2015 Population Estimates UK Office for National Statistics, 2016

2 National Life Tables: United Kingdom, 2012-2014, Office for National Statistics, 2015

State of the Nation: Ageing and long-term illness

10.7 12.1

7.5

9.7

0

5

10

15

20

25

Men Women

Health expectancy at 65

ill health

good health

4 million

6.25 million

2016 2030

Over 65s with a limiting longstanding

illness

Health expectancy at birth and at age 65 in the United Kingdom, 2009-11, Statistical Bulletin, Office for

National Statistics, 2014

c.60%

Disability-free life expectancy is rising more

slowly than life expectancy – the length of

time we are likely to live - meaning that

people are living for more years with

disabilities. 18

22

State of the Nation: Age related illness

Stroke

• By age 75, 1 in 5 women and 1 in 6 men will have had a stroke

Dementia

• 850,000 people living with dementia in the UK, 90% are over 65

• The number is expected to rise to 2 million by 2050

Malnutrition

• 44% of people admitted to hospital aged 80+ at risk of malnutrition

Osteoporosis

• One in two women and one in five men over the age of 50 will break a

bone mainly as a result of poor bone health

Dysphagia

• 15% of over 65s are estimated to have dysphagia

1. Rapidly ageing population 2. Increase in long-term illness 3. Food for prevention and management

Developing Innovative New Products for the Ageing Consumer

• ‘Healthy’

• Energy Dense

• Fortified with key

micronutrients

• Allergies and

intolerances

• Softer Foods

Developing Innovative New Products for the Ageing Consumer:

Softer Foods

Dysphagia

A swallow can be broken into three stages

Before the mouth

(pre-oral)

In the mouth

(Oral)

Moving to the stomach

(Pharyngeal phase)

Step 1: Pre-oral stage

• Does it look good?

• Does it smell good?

• Can I tell what it is?

• Am I confident I’ll like it?

Why does it matter?

• Stimulate appetite

• Increase nutritional intake

• Dining with Dignity

1. Before

the mouth

Step 2: Oral stage

• Does it taste good?

• Will it do good?

• Will I want more?

Why does it matter?

• Food as a pleasure, not a chore

• Preventable malnutrition

2. In the

mouth

Step 3: Pharyngeal stage

• Can I swallow it?

• Will I choke?

• Will I aspirate?

Why does it matter?

• Fear

• Choking

• Aspiration Pneumonia

3. Moving

to the

stomach

Angie’s story

...because everyone deserves a great meal

Thank you