developing stratgey by caroline durowse - #digitaltrends
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Caroline Durowse
A collec0on of sea facing Victorian proper0es
consis0ng of two 4* bou0que hotels one 4* Flagship hotel and two 3* family hotel in Devon and Cornwall
Developing the Strategy
• Why social? • What’s the added value? • Aims and objec0ves? • Internal expecta0on v external need? • Budget and resource
What and For Who
• Who is the audience and what the best communica0on tool to speak to them.
Resourcing
• Timely communica0on • Balance • Tone of voice • Brand values • Liability
Outsourcing
• Knowledge, skills and ideas • Compe00ons and offers • Conten0ous issues • In house champions • Project management • Addi0onal resource • 24/7
When to Stop Strategising
• Phase 1 complete • Move to phase 2 content • Evaluate……………… then adapt
Content
A radiator salesman called Phil Neville has received hundreds of abusive tweets intended for his footballing namesake. Mr Neville, from Suffolk, was bombarded with Twi[er messages to his account @philneville by fans who were unhappy with the ex-‐England star's World Cup TV commentary for the BBC on Saturday.
James Corden has told Newsbeat that people "should think a li[le more" before twee0ng "ghastly opinions" during the World Cup. His comments follow Phil Neville's commentary of England's match against Italy, which a[racted 445 complaints and cri0cism on social media
Content
Be Flexible and Adapt