developing the business case for byod
DESCRIPTION
43% of employees are using personal devices for work, according to 451 Research. The Gartner Group predicts that by 2015 mobile app development projects will outnumber native PC projects by a ratio of 4-to-1. It’s likely your company is already in a BYOD world, whether you’re aware of it or not. If you haven’t been already, you will be asked to develop the business case for supporting BYOD within your company. What are the costs and savings of BYOD for the enterprise? How do you best empower your employees to choose their own tools to get their job done? How can you measure ROI through technology adoption, increased employee productivity and satisfaction, and reduced IT support? Watch Cimarron Buser, VP of Business Development at Apperian, as he walked you through how to make your case for BYOD.TRANSCRIPT
Developing the Business Case
for BYODBYOD can increase ROI
#BYOD
Apperianpresents
@CIMARRONB@APPERIAN
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1Wednesday, August 8, 12
CIMARRON BUSERVP BUSINESS DEVELOPMENT
“BYOD is part of a new trend in enterprise IT called ‘systems of engagement’, that are oriented
towards communication and collaboration capabilities.They remind
people of their consumer experiences.”
– Geoffrey Moore, author, speaker, and business advisor
Source: The Paradox of Enterprise Mobility(http://paradoxofenterprisemobility.com)
2Wednesday, August 8, 12
COST
S AND
SAVI
NGS
#BYOD
@CIMARRONB
@APPERIAN
Key to Costs and Savings of BYOD?
- User Adoption & Empowerment
- Understand IT Manager Outcomes
- Apps that increase Productivity
•Bring your own kit (pure BYOD, COPE, hybrid)•When IT says “no” you’re less secure, not more secure•Policies that make sense to IT and workers
•Authenticate the user•Protect the data (at rest and in transit)•Allow only authorized devices to access corporate resources
High ROI Apps - (More about this later!)
3Wednesday, August 8, 12
THE C
ONTE
XT O
F ROI
#BYOD
@CIMARRONB
@APPERIAN
BYOD ROI: INCREASE REVENUE AND COST SAVINGSVERSUS COST AND RISK
Source: The Enterprise Mobility Foundation(http://www.theemf.org)
4Wednesday, August 8, 12
HIGH
ROI
APP
S#BYOD
@CIMARRONB
@APPERIAN
WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
SalesOperations
GeneralProductivity
ServiceDelivery
5Wednesday, August 8, 12
HIGH
ROI
APP
S#BYOD
@CIMARRONB
@APPERIAN
WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
SalesOperations
ConfiguratorsSales Wizards
Product DemosPricing Tools
Order PlacementCRM
Sales Call Management
6Wednesday, August 8, 12
HIGH
ROI
APP
S#BYOD
@CIMARRONB
@APPERIAN
WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
GeneralProductivity
Corporate Directory“Social” Tools for Team
Process DigitizationMeasurement & ReportingEngineering & Testing Tools
Training DeliveryKnowledge Management
7Wednesday, August 8, 12
HIGH
ROI
APP
S#BYOD
@CIMARRONB
@APPERIAN
WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
ServiceDelivery
Business to Business AppsService at the Point of Contact
Self Service CRM
May require:API/SDKs/Web Services
App Policies
8Wednesday, August 8, 12
COST
OF A
PPS
#BYOD
@CIMARRONB
@APPERIAN LIFECYCLE OF APPS:COST OF Creating, Deploying and managing
Development IT/Mobility End UsersSelf-ServiceIntuitive InterfaceRating, CommentingSocial (Crowd Sourcing)
Lifecycle managementApp policies “on the fly”User role based accessReporting and tracking
Templates and examplesEnterprise SDK and toolsCloud (content delivery)Pilot and beta support
Build vs. Buy Corporate vs. IndividualCentral vs. Decentralized
9Wednesday, August 8, 12
ROI F
OR S
ALES
OPS
#BYOD
@CIMARRONB
@APPERIAN
Field OperationsUser Research
Crowd Sourcing
- Distribution- Awareness
- Training
Sales Mobility- Business Processes & Requirements-
- User Needs & Preferences- “Single Voice” to IT Team
Sales IT
App Developers
Voice of the field
Sales
BUSINESS VALUE • Increased productivity• More time in field• Less time on admin tasks• Faster time to revenue
ROI Example: INCREASING SALES PRODUCTIVITY
10Wednesday, August 8, 12
ROI F
OR S
ALES
OPS
#BYOD
@CIMARRONB
@APPERIAN
ROI: INCREASING SALES PRODUCTIVITY
Mobile Sales AppApp CatalogIOS UsersIOS Devices
Cost:
Build ($250k/year)+ App Maint ($50k/year)+ Lifecycle ($100k/year)
Savings:
- 30 min time savings / day
- Deal close time shorten -- from 7 days to 1.5 days
Calculate ROI -- more sales/month/rep -- deal time acceleration -- better cash flow
- Estimated $5MM valueor 10X + ROI
But NEED employees!
To install, use and enjoy app!
11Wednesday, August 8, 12
FINA
L WOR
DS#BYOD
@CIMARRONB
@APPERIAN
Final Words ON BYOD...
• Acknowledge that BYOD is happening and leverage the shift to your business' advantage
• Balance the business appetite for risk with desire to provide employee satisfaction
• Create collaboration between the IT organization that are good at systems of record with new IT good at systems of engagement
• Listen to your users, especially on what apps can increase productivity; ultimately, adoption of business apps is key to success and ROI
12Wednesday, August 8, 12
Developing the Business Case for BYOD
#BYOD @CIMARRONB@APPERIAN
13Wednesday, August 8, 12