developing the conditions for better compulsion loops in new product development
DESCRIPTION
How do you get individuals involved in new product development to do more of the effective activity? In this presentation, I will explore several concepts from game development. I will describe how to develop the conditions for a core compulsion loop to drive positive Development Experiences (DX) in new product development.TRANSCRIPT
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Developing theConditions forBetter Compulsion Loops in New Product Development
Mark A Hart, NPDP
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Objective
More of the effective activity in new product development
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Outline• Gamification
• Core compulsion loops
• Conditions for better compulsion loops in new product development
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Game Thinking and Game Mechanics
Fun4
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Characteristics of great games
• You are not forced to play
• Allows learning
• Outcome is uncertain
• Rules are understood
• Virtual worlds
• Understandable goals
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John Earner
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Gamification
Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems
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Wikipedia
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Game Mechanics
Constructs of rules intended to produce a game
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Stephanie Morgan
• Scores and points
• Badges and rewards
• Avatars
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Gamification
Concepts of gamification are frequently misinterpreted
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Core Compulsion Loop
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Essential ingredient that makes a game fun
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Compulsion• The state of being forced• A difficult to resist urge to
behave in a certain way
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Primary Compulsion Loop
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Layered Compulsion Loops
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primaryprimary
secondarysecondarysecondarysecondary
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Compulsion Loop
A properly functioning primary compulsion loop is a virtuous circle that keeps players engaged
A properly functioning primary compulsion loop is a virtuous circle that keeps players engaged
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Common Gamification Approaches in NPD
• Document explicit processes
• Compliance enforcement
• Financial incentives related to salaries and bonuses of individual contributors
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Subtle Gamification Approaches in Scrum
• Story points
• Burn down charts
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Generalized Version of a Compulsion Loop for NPD Environments
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Drive
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Dan Pink
• Autonomy - ability of a person to make their own decisions
• Mastery - proficient with tools and techniques
• Purpose - why
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Purpose
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• Personal
• Product
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Purpose
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• Develops from interactions• Emerges
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Developing Conditions for Better Compulsion Loops
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The concepts of autonomy, mastery, and purpose may provide a starting point Text
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Compulsion Loops
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• Can not be developed instantaneously
• Requires more that an aspiration• Requires more than posting
motivational graphicsText
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Compulsion Loops
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• Requires the appropriate supporting environment
• Theory• Practice
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Autonomy
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• Developed over time• Role dependent• Requires new knowledge• Evolves and adaptsText
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Mastery
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• Activities result in comprehensive knowledge and accomplishment
• Personal skills• Network skills
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Purpose
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Text
The role of an artist shifts to that of a ‘game developer’ who specializes in art... to create value
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Clinton Keith
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Prototyping a Better Compulsion Loop in your NPD Environment
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• Prototype the loop before you invoke a lot of technology
• Fun and technologyText
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Constraints in your NPD Environment
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• Compliance• Evolve as information emerges
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Prototype the conditions that you believe will produce a great Development Experience [DX] then use those insights to develop a better compulsion loop
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Text
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Developing theConditions forBetter Compulsion Loops in New Product Development
Mark A Hart
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www.OpLaunch.com
Twitter: @OpLaunch
July 2013