developing the next generation of conservation leaders · developing the next generation of...
TRANSCRIPT
Developing the Next Generation
of Conservation Leaders EJ Porth, Communications and Outreach Director, Gallatin Valley Land Trust in Bozeman, MT
October 19, 2019
#Rally2019
LAND TRUST ALLIANCE
Welcome
Introductions
• EJ Porth
• Bozeman, MT
• Gallatin Valley Land Trust
• Who is in the room?
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Peets Hill, GVLT’s first trail project in 1991. Photo by Louise Johns
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Agenda and Reminders
Agenda
• Define the ‘why’
• Use NextGen Advisory Board as
case study
• Create your own plan
Reminders
• I am not an expert
• I am a Millennial but I don’t speak
for all Millennials
• You can do this
• Share the air
• Think big
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Stereotypes of Millennials from Offleash PR
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The Why
Why should we include young
people?
Building a ‘why’, buy-in
My 'why'
GVLT’s ‘why’
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Discovery Walk at the Drinking Horse Trail. Photo by Kelly Kuntz
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GVLT NextGen Advisory Board
A message from our
NextGen Advisory Board Chair, Justin Barth
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GVLT NextGen Advisory Board
Step by Step
• Assemble focus group
• Ask around
• Identify staff lead
• Find a champion
• Define expectations for
organization
• Build buy-in
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2017-2018 GVLT NextGen Advisory Board. Photo by Kelly Kuntz
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GVLT NextGen Advisory Board
Find your people
• 21 young professionals, ages 25-45
• Think about your circles
> Young donors
> Children of Board Members or donors
> Younger staff at partner organizations
> Younger staff at sponsoring businesses
> Social media followers
> Local university
• What voices are missing from your
table? Invite them!
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2019-2020 GVLT NextGen Advisory Board. Photo by Kelly Kuntz
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GVLT NextGen Advisory Board
Let them define success
• Empower group to build framework
• Promote ownership of structure and
activities
• Together we decided we wanted to:
> Provide opportunities for young
professionals to engage with GVLT
and our mission.
> Raise awareness of GVLT and our
mission in the community,
particularly with their young
professional peers
> Offer leadership development and
networking for young professionals
growing their careers and service
> Provide feedback and perspective to
the Board of Directors about the
values and interests of younger
community members
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NextGen Advisory Board and peers volunteering on new trail.
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GVLT NextGen Advisory Board
Create a Charter
• Giving requirements
• Attendance requirements
• Volunteer commitments
• Diversity commitment
• Relationship with Board of Directors
• New member process
• Leadership structure
• Committee structure
• Terms
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NextGen Advisory Board at Pedal Parade.
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GVLT NextGen Advisory Board
What have they done in 3 years?
• Application numbers
• Learned about GVLT and programs
• Connected us with donors and
businesses
• Giving/ Fundraising
• Events
• Philanthropy
• Connecting with Board of Directors
• Strategic Planning
• Outreach efforts
• FUN
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NextGen Chair 2019-2020, NextGen Chair 2016-2018. Photo by Tori Pintar
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GVLT NextGen Advisory Board
Conservation Cocktail Hour
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GVLT NextGen Advisory Board Pedal Parade
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GVLT NextGen Advisory Board
Pop Up Picnic
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GVLT NextGen Advisory Board
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GVLT NextGen Advisory Board
Year End Giving Campaign
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GVLT NextGen Advisory Board
GVLT Through the Generations Dinner
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GVLT NextGen Advisory Board
Open Lands Levy Campaign
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Engaging Millennials: Tips and Tricks
• Beer
• Make it a big deal
• Use new communication tools
• Consider their lives
• Don’t treat them like a token
• Don’t underestimate their capacity
• Have fun!
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Selfie Scavenger Hunt for Orientation
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Engaging Millennials: Tips and Tricks
What if my organization:
• …is all volunteer?
• …small?
• …has no young staff?
• …is in a small town?
• …doesn’t have time?
Yes, and…
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Questions?
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Now You Try
Brainstorm:
• Who are your champions? Who else cares in your organization?
• What is your case for support, why is this important? Who needs to hear it?
• Where can you find young people (to lead or engage)?
• What capacity do you have? What are reasonable expectations?
• What could young people help you with? What are your needs?
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Don’t Reinvent the Wheel
Land Trust Case Studies:
Blue Hill Heritage Trust- benefits and salary structure to support millennial staff, recruiting younger Board
Members, 40 under 40 donor campaign
Peconic Land Trust- surveying young staff members, peer to peer asks, Conservation Council
Walloon Lake Association & Conservancy- partnering with mountain bike group and providing trails
Thousand Islands Land Trust-recognizing and supporting younger staff members
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Thank you
EJ Porth
Communications and Outreach Director
Gallatin Valley Land Trust
406-587-8404 ext. 108
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