developing value for money segment in medical devices - cosecsa presentation

8/8/2019 Developing Value for Money Segment in Medical Devices - COSECSA Presentation

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An Innovation From

ENPC School Of International Management, Paris.

A Presentation fromENPC MBA in Technology


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. . . The product features of the developing countries are rarely

understood by the high end engineers or marketing professionals of the

companies which are based in developed countries. Effective technology

which solves the problem should rise from the people of developing

countries . . .


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So . . . Lets Start Working !

We NEED . . .

Values or required features for successful Product Development &

Operations

The price range the customers are willing to pay for the above

mentioned values is analysed


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This is . . .

Developing The Value-For-Money Segment

In Medical Devices

Lets Continue . . .


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1. Analysis ofMarket Demand


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1. Analysis ofMarket Demand . . . Continues


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2. Approximate Demand Size

Data Used forMathematicalModeling

1. Global Status report on Road Safety 2009

2. World Population Data Sheet 2005

3. World Population below Poverty - 2009 (prb.org)

4. No of Hospital beds per country WHO database

5. ALOS Average length of stay studies

6. Study of on Road Traffic Injuries in Delhi

7. Survey Extracts


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Values (Product Features)

3. The customers perception of features (Customers expectation of the product)

4. Analysing the methods ofSupply Channel used for product delivery

5. Analyzing the Strategic Product Features needed for this market

6. Analysis of the market based on Material Used for implant

7. Stake Holders analysis in this market

Pricing

8. Analysing the Price Range the customers are willing to pay for the product

9. Analysing the standard Operational Process and Costing involved


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BUILDING BLOCKS

Blue Ocean & BOP


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Trend SettersCompanies in this Direction

Laerdal Medical, Vestergaard-Frandsen,

Tata Elxsi, GE, Philips . . .

Countries in this Direction

Brazil, India, Japan, Netherlands

Organizations in this Direction

WHO, ARSI,IFRS

Trend Direction is Changing . . .

Where are Uin this 150 BILLION Ocean?


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Initiatives & Sector DevelopmentCall for Innovative Medical Devices

Database of Appropriate Technologies

Analysis of Mismatch

Initiatives & Strategies for Business Sector

www.who.int/medical_devices/en/


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YOU & 158 BILLION . . .

Can one sell / buy eggs the same way in Western Europe & In Africa ?

Doctors

Have U searched for Value for Money solutions ?Have U ever done an e-search before investing huge ?

Can U develop devices? How can U develop?

Will industry support U ? Where can U enter ?

Report is online it can give you some leads . . .Scribd, Google,YouTube

Entrepreneurs

R u ready to face the huge market shift ? (Better Quality, price with appropriate features)

Do you have supply channels that can penetrate ?

Have you thought about all your stake holders ? You may be loosing opportunities

Do you have Win-Win-Win strategies or are you still in Win - Win ?

Key: Think out of the Box of Western BusinessModel (innovate in business !)


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www.enpcmbaparis.com

Guided by : Prof Stuart Chambers (Operations : ENPC & Warwick ) & Supported by : Prof Alon Rozen (Marketing : ENPC)

Thank You

Open for Discussion !!

developing value for money segment in medical devices - cosecsa presentation

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