developing your academic web presence (for phds & postdocs)
DESCRIPTION
This presentation forms part of the “Developing your academic web presence (for PhDs & Postdocs)” workshop I presented. Extended from the shorter "Managing your online presence (for postgrads)" (available here: http://www.slideshare.net/SarahG_SS/managing-your-online-presence-for-postgrads), it provides an overview of some of the advantages and disadvantages of having an online presence in our digital world. What your online presence can be made up of and the image you project online (and might not be aware of) were covered. A few tips on setting up, managing and monitoring online presence that can help kick-start your online image were included. This introductory workshop is suitable for postgraduate students of any level but was geared towards PhDs and postdocs specifically.TRANSCRIPT
Developing your academic web presence
Sarah Goodier – OpenUCT
9 April 2013
?!
? Web/Online Presence ?
What does Online Presence
mean to you?
Your Online Presence
Content
Profiles
Photo sharing
Blog
Journal article(s)
ChatOnline
discussionsCuration
Your Online Presence
Your Online Presence
Your Online Presence Juggling the personal and professional aspects
of your life online
Personal
Academic Personal
Academic Personal + Academic
?
Your Online Presence Building into a digital (networked) you!
What is your purpose in having/expanding your online presence?
What is your strategy to achieve an appropriate online presence?
Why should you care? 7 out of 10 people who use the internet have
searched for information about other people (Pew study results available at: http://pewinternet.org/)
(From: Google y la reputación en línea del usuario; available at:http://blogs.eset-la.com/laboratorio/2012/08/13/google-reputacion-linea-usuario/)
Advantages Project the image of yourself online that best
represents you (both personal and professional aspects of your life)
Showcase your talents (e.g. writing – blog)
Build up a (academic) network
Be aware of what is online about you
Comment, connect and engage
Disadvantages Juggling the personal and professional aspects
of your life online
No/limited control of what others post about you
Risks of your work being available (online) – potential plagiarism
Potential legal implications of what you post
Visibility
Visibility & Control
xx
√
Do you know how you appear online?
?
What is your digital
footprint?
What is your digital
shadow?
The content you create
The content created about
you
Photo by: Sarah Goodier
Know what information (both footprint and shadow) is out there
Take control! Control your footprint Minimise your shadow
What can you do?
Am I making an impact?
Can I be found online?
Consider
• What do you want your digital footprint to look like?
• What kind of online presence do you want?
• What do you have time to manage effectively?
What do I want?What can I realistically
achieve?
1) Plan
Consider how you want to appear online
Think about what you would like a recruiter/potential employer to find out about you
Think about what you could add to your online presence to enhance your online image
2) Monitor
Regular Google searches
On-going Google alerts of your name
Measure your digital footprint
3) Maintain & Update
Keep your profile(s) up to date
Add new qualifications/projects/research interests as they come up
If you are no longer using an online profile, consider closing it/deleting it
Tips Think before you post…
Be aware of your privacy settings!
Even with privacy settings in place, be aware of what you are posting online (it may be reposted/made public)
Tips Separate your personal and professional online
presence (as far as possible)
If you are sharing your research online (e.g. blogging about your research project) – be aware that it is unpublished work (i.e. not published in a journal)
Check with your supervisor/PI if you CAN share your work.
Tips If you want to expand your general online
presence: Flickr:
http://www.flickr.com/photos/qthomasbower/sets/72157620491166291/detail/
Tips If you want to expand your professional online
presence: Academia.edu:
http://uct.academia.edu/LauraCzerniewicz
Tips If you want to expand your professional online
presence: Google Scholar:
Tips
Tips If you want to expand your professional online
presence (increase visibility of your publications): Share the research outputs that you can:
Improving the availability of your outputs
Is my research making an impact?
Can it be found online?Click here for full text access!
Share the research outputs that you can
Check out Sherpa Romeo for publisher archiving policies (http://www.sherpa.ac.uk/romeo/)
Share the research outputs that you can Archive!
in repositories In subject portals
Is my research making an impact?
Can it be found online?Click here for full text access!
Archive in open access repositories
Use discipline-specific archives
Tips If you want to expand your professional online
presence (increase visibility of your publications): Publish in Open Access Journals:
Improving the availability of your outputs
Is my research making an impact?
Can it be found online?Click here for full text access!
Publish in open access journals
(as of 25 Oct 2012)
Publish in open access journals
http://www.accord.org.za/publications/ajcr
Publish in open access journals
http://globalmedia.journals.ac.za/pub
Publish in open access journals
http://www.sajim.co.za/index.php/SAJIM
Tips If you want to expand your professional online
presence: Communicating & connecting:
• Social bookmarking– Share links relevant to your subject
(blogs, news articles, research sites, etc)– Bookmark papers and share useful references
Share links via Delicious
CiteUlike
Mendeley
Mendeley analytics
Tips If you want to expand your professional online
presence: Communicating & connecting:
Microblogging – Twitter Many academics & researchers tweet
Tips If you want to expand your engagement
broadly: Twitter:
Tips If you want to expand your engagement
broadly: Twitter:
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/02/academic-tweeters-your-suggestions-in-full/
Tips If you want to expand your professional online
presence: Communicating & connecting:
Blogging as a scholarly activity Create and write a blog for colleagues, community
and/or students Comment on others blogs
Tips If you want to expand your engagement
broadly: Blog:
http://www.mrowe.co.za/blog/
Tips If you want to expand your engagement
broadly: Blog:
http://candidphdtalk.wordpress.com/
Tips If you want to expand your engagement
broadly: Blog:
http://sciencehastheanswer.blogspot.com/
Tips If you want to expand your engagement
broadly: Blog:
http://inspiringscience.wordpress.com/
Online Presence
Your thoughts
Your Online Presence What does the online space mean to you? In terms of:
Your current studies/research work?
Your future profession?
Please write a few sentences/short paragraph to discuss
?
Your Online Presence Why are you doing this?
What is your purpose in having/expanding your online presence?
What is your strategy to achieve an appropriate online presence?
Please write a few sentences/short paragraph to discuss
?
Thank you
For more resources, please see the OpenUCT Delicious bookmarks tagged ‘onlinepresence’: http://www.delicious.com/openuct/onlinepresence
All screenshots used purely for illustrative purposes only
Some slides used and/or adapted from: Laura Czerniewicz’s presentation ‘Academics' online presence - assessing & shaping visibility 2012’: http://www.slideshare.net/laura_Cz/academics-online-presence-assessing-shaping-visibility-2012,
Excluding images, screenshots and logos and/or unless otherwise indicated on content