developing your brand) - csusm · developing your brand - resume author: joshua galeai created...
TRANSCRIPT
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Joshua Galea’iCareer Counselor
CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
(DEVELOPING YOUR BRAND)RESUME
2019
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
HIRING PROCESS
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
Job Search Assistance | Networking Strategies Major and Career Exploration | Career Counseling
Graduate School Research & Prep
Resume & Cover Letter Critiques ([email protected])Mock Interviews | Job & Short Term Employment Postings
(Handshake)
Job Fairs | Etiquette Dinners | Industry Panels
Online Resources | Workshops | 10 Minute Drop-Ins
CAREER CENTER SERVICES
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
YOUR BRAND W/ IN THE RESUME
Convey Your Professional Image
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
What You
Offer
Your Audience
Yourself
BEFORE YOU START, KNOW…
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
Low GPAGrammatical ErrorsInconsistent Format
Personal InformationPhotographs
Salary Expectations Unrelated Experiences
NegativityWild Font Colors
References
NO!
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
•Students & New Grads: 1 page•Experienced: 2 pages, if relevant
NUMBER OF PAGES
•10-12 point, professional-looking font•Capitalize, Bold, Italicize, Bullet, IndentFONTS
•½ inch to 1 inch all around MARGINS
RESUME OVERVIEW
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9/20/2019 8
Header Others?
WHAT TO INCLUDE…
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
PROFESSIONAL HEADER
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
OPTIONAL: OBJECTIVE AND/OR SUMMARY OF QUALIFICATIONS
OBJECTIVE
SUMMARY OF QUALIFICATIONS
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
EDUCATION
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
EXPERIENCE
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
“STAR” STATEMENTS
Situation | Task
Action
Result
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WORK EXPERIENCE: ACTION STATEMENTS WITH & WITHOUT “STAR”
Passive Active STAR
Responsible for team meeting.
Coordinated team meetings and activities.
Coordinated team meetings and activities resulting in increased cooperation among departments.
Duties included answering phones.
Answered busy telephones and directed callers to appropriate person.
Answered busy, complicated multi-lined telephone system with 100% accuracy.
Able to provide customer service.
Provide outstanding customer service.
Provide outstanding customer service; awardedEmployee of the Month three times in last year.
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9/20/2019 15
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9/20/2019 16
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9/20/2019 17
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
YOUR BRAND ONLINE
Check out students.linkedin.com for tips and job search!
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Online Presence is Key!
78%
THE PO
WER
OF PER
SON
AL BR
AND
of professionals first search online for information on a new colleague or prospective hire.
Curate your online brand.
Source: Landit
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USE LINKEDIN TO…
Connect with employers, alumni, etc.
Conduct informational interviews
Research industries of interest
Join career-specific groups
Learn new skills
Conduct a job search
Promote your business
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ELEMENTS OF A STRONG PROFILE
Neat and professional profile Picture (smiling, well-lit, neutral background)
Complete Name (first and last) and Headline
Impactful, personalized Summary
Comprehensive Education including coursework
Experience, Organizations, Volunteer Experience
Skills consistent with desired industry
Customized, public url
Media files and website (in contact information for clickable link)
Recommendations to lend additional credibility
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1
Add a Photo
Members with a photo get up to:
BUILD
YOU
R PR
OFESSIO
NAL
BRAN
D O
N LIN
KEDIN
9xMore connection requests
21xMore profile views
36xMore messages
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2
Add Your Industry
• More than 300,000 people search by industry on LinkedIn every week
BUILD
YOU
R PR
OFESSIO
NAL
BRAN
D O
N LIN
KEDIN
9xMore profile views than those without industry information
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3
Draft a Compelling Summary
• Focus on career accomplishments, aspirations, and strengths
• 40 words or more
BUILD
YOU
R PR
OFESSIO
NAL
BRAN
D O
N LIN
KEDIN
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SAMPLE SUMMARY
“A dynamic leader with the ability to drive change and proven track record of high accomplishments in various areas. Highly organized individual, believes in
empowerment and team work, highly adaptable, strong business sense, effective communicator, result-oriented, and can-do attitude.”
Courtesy https://www.workitdaily.com/
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SUMMARY GUIDELINES
Write in first-person
Keep it concise
Focus on what’s common for a particular industry (ex: mission-based, creative, etc)
Include relevant keywords
Offer actionable step if appropriate (check out this website, connect with me here, etc).
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4
Detail Your Work Experience
Members with up-to-date positions receive up to:
BUILD
YOU
R PR
OFESSIO
NAL
BRAN
D O
N LIN
KEDIN
5xMore connection requests
8xMore profile views
10xMore messages
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5
Add Examples of Your Work
• Upload photos, presentations, and videos
• Give a dynamic, visually appealing representation of your professional story
BUILD
YOU
R PR
OFESSIO
NAL
BRAN
D O
N LIN
KEDIN
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6
Add Skills and Get Endorsed
• Add at least 5 skills (soft skills & technical skills)
BUILD
YOU
R PR
OFESSIO
NAL
BRAN
D O
N LIN
KEDIN
27xMore likely to be found by recruiters via search than members with less than 5 skills
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
YOUR BRAND IN PERSON
WHERE/When: Networking EventsInterviewsCareer Fairs
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Check Career Center website for hours!
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CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
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Joshua Galea’i
76 0 - 750 - 4902
jg a le a i@c s u s m .e d u
CSU San Marcos | Career Center | Craven Hall 1400 | 760-750-4902 | www.csusm.edu/careers | [email protected]
QUESTIONS?