developing your employer brand & content recruiting strategy
TRANSCRIPT
NANDO RODRIGUEZHead of Employer Branding & Candidate Experience for Horizon Media
CELINDA APPLEBYGlobal Head of Digital Recruitment & Employer Brand for Oracle’s GlobalTalent Acquisition Organization
STRATEGYYour strategy is your north star guiding you through the employment branding muck.
75% of job seekersconsider an employer’s brand before even applying for a job.
CAREERARC
Employers with a strong talent brand drive 2x the amount of applicants per job compared to other companies.
QUOTABLE:The biggest risk is not taking any risk…In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
-Mark Zuckerberg
EXECUTIONExecuting relies heavily on the alignment between your brand, your missionand company values.
89% of job seekersfeel that a company’s brandis mostly about their promise.
BECOLOURFUL
How a company uses their social channels will directly impact their ability to attract & engage talent.
QUOTABLE:Branding is knowing what you stand for and bringing it to life.
ACTIVATIONTargeting the right people with the right message through the right mediatriggering the right response.
Employees have 10X more Social followers than their Companies have.
Activating your EB will resonate both externally & internally. Externally, people are looking for a reason why they should enter, internally, people are looking for the reason to stay.
QUOTABLE:Content is fire, social media is gasoline!
-Jay Bayer
THANK YOU