developing your personal brand tracey scotter cio sheffield teaching hospitals
TRANSCRIPT
Surely this is marketing stuff and why would an IT person need a personal brand?
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• You become an expert in your field through personal branding• It allows you to become a thought leader in your industry• Personal branding helps you with your career (or making more money)• Personal branding builds your authority• It helps you manage your online reputation• You become sought after for speaking engagements, authoring
opportunities, guest blog posts and more• The media will turn to you as an expert in your field, giving you
opportunities to speak about your knowledge and expertise
What does it really mean?
• Who you are? • What are you known for? • Why should people listen to you? • What are your strengths? • How do you help others?
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A Personal Brand has 3 parts
AxiomsWhat you believe
in
Actions
How you behave
Assumptions
What people think you believe in
These 3 parts will be explored extensively in this workshop
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Alignment is Critical
When not in unison you will be viewed as unpredictable and even the good you do may be seen as manipulative
When in harmony, if people have favourable assumptions about your intentions even serious mistakes are more easily forgiven
What we will cover today…
1. Looking in the mirror: How can you assess your brand and unique characteristics?
2. Looking out the window: How do your peers consider your brand and your unique characteristics
3. What are 5 tips you can use to reinvent yourself and your brand now, to unleash and be recognised for your distinct value?
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Exercise 1: In Groups….Thinking of These Five Factors…..
Think about how these aspects have helped you
Which of these has harmed your brand?
PURPOSE – the reason people follow you PURPOSE – the reason people follow you
SOCIAL STYLE– the way people react to you
SOCIAL STYLE– the way people react to you
COMMUNICATION – the way people hear you
COMMUNICATION – the way people hear you
HISTORY – the way people evaluate you HISTORY – the way people evaluate you
VERSALITY – the way people relate to you VERSALITY – the way people relate to you
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Brand Is Not Who You Say It Is: It Is What They Say It Is
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Let’s explore the Johari window to better understand our relationship with self and others and the impact on our personal brand.The Johari House has four rooms:1. The part of ourselves that we see
and other’s see2. The aspects that others see but
we are not aware of3. The most mysterious room is
where the unconscious or subconscious part of us is seen by neither ourselves nor others
4. Our private space, which we know but keep from others.
Johari Window
Arena Blind Spot
Façade Unknown
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Known to self Not Known to self
Known to others
Not known to others
Exercise 2: Individual Exercise
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Place into the Open or Arena Quadrant. This quadrant represents traits of the subjects that both you and your peers recognise
Place into the Blind Spot quadrant adjectives that are selected only byYour peers.This represents information that you are not aware of, but othersare.
Place into the Unknown quadrant. These behaviours or motives are not recognised. One facet of interest in this areaIs our human potential. Our potential is unknown to us, and others.
Place into the Hidden or Façade quadrant. This represents information about you your peers are unaware of. It is then up to you to disclose this information or not.
Same Adjectives
Selected only by you
Selected only by your peers
Unselected adjectives
Pick 5 or 6 adjectives from the list (next slide) and then choose 5 to 6 that your peers would choose to describe you.
The Johari (and Dark Johari) Adjectives
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adaptable dependable intelligent patient wise
intolerant hostile unhappy brash boastful
bold energetic knowledgeable powerful spontaneous
aloof blasé chaotic impatient weak
caring friendly logical responsive trustworthy
selfish insensitive passive predictable warm
Clever helpful mature proud unethical
unimaginative dispassionate timid foolish smart
confident ingenious organised self-assertive rash
irrational inattentive unhelpful cynical humourless
unreliable inflexible observant quiet sympathetic_ _ _ _ _ _ _ IT (this group)
__________Exec Management
__________End Users
What did you discover?
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I want to do this
exercise with my peers!
Strengths?
Your brand is not what you say it
is?
Blind Spots?
Hidden Potential?
Critical Actions for Building Trust
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Being Seen • Peer Promotion• Demonstrate empathy• Incident handling and communication
Producing Results
• Tie projects to business KPIs• Get out of the failure prevention business• Be the arbiter between conflicting agendas
Being Consistent
• Ensure what you say, what you do, and what you measure/value in others is consistent
• Manage conflicting priorities with integrity
Clear Communication
• Use language that reinforces your brand• Be attentive to clues for how communication is
being perceived
Being aligned; Five Tips to Develop a Compelling Personal Brand
1. Sharpen your narrative
2. Rekindle old ties
3. Seize on an emerging trend
4. Learn one new skill
5. Start creating content
AND ONLY ON A FOUNDATION OF
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TRUST
The Golden Rules for Building Your Brand
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CIOs build a better brand by building trust
Brand is not what you say it is, it’s what they say it is
Your personal brand matters, invest in it just as you invest in your pension
Use the 5 tips as tools to reinvent yourself and your brand into a powerful asset to your organisation
“Your brand is what people say about you when you’re not in the room” - Jeff Bezos, Amazon