development of channel distribution of ladies indian wear in mumbai
TRANSCRIPT
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
1/22
DEVELOPMENT OF CHANNELDISTRIBUTION OF LADIES INDIANWEAR IN MUMBAI
DARSHIT KAMDARRoll No. 752
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
2/22
RETAIL SECTOR IN INDIA Accounts for 14 to 15 percent of its GDP.
Organized Retailing:
Trading activities undertaken by licensed retailers, thosewho have registered for sales tax, income tax, etc.
Growing at a much faster pace of 45-50% per annum.
Unorganized Retailing: Traditional forms of low-cost retailing.
Growing at about 10% per annum.
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
3/22
INDIAN TEXTILES INDUSTRYOverwhelming presence
Contributes about 14% to industrial
production and 17% to the countrys exportearnings.
Provides direct employment to over 35million people.
Direct bearing on the improvement of the
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
4/22
CHANNEL DISTRIBUTION Defined as the path or route along which goods
move from producers or manufacturers toultimate consumers or industrial users.
Channel consists of producers, consumers orusers and the various middlemen likewholesalers, selling agents and retailers(dealers) who intervene between the producers
and consumers.
Bridge the gap between the point of productionand the point of consumption.
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
5/22
Producer-Customer Simplest and shortest channel
Fast and economical
Big firms selling high value industrial products,small producers and producers of perishable
commodities.
Producer-Retailer-Customer
Only one middlemen called 'retailer'
Consumer durables and products of high value
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
6/22
Producer-Wholesaler-Retailer-Customer Most common and traditional
Two middlemen i.e. wholesalers and retailers
Products with widely scattered market
Producer-Agent-Wholesaler-Retailer-Customer
Longest channel of distribution Three middlemen i.e. agents,wholesalers and
retailers
Suitable for wider distribution of various
industrial products.
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
7/22
ABOUT THE COMPANY Himanshi Creations was started by Mr. Deven Kamdar in the year
1987.
Manufacturing of ladies Indian wear and supplies it to retailersand wholesalers across Mumbai.
Existing customers:
Amarsons (Bandra), Paaneri (Andheri), Bright Emporium (Khar),Sadguru (Dadar), Pagli (Goregaon, Santacruz), Bawree (Malad,Santacruz), Shagun (Malad), Joban (Malad), Kalyani (Dadar),
Chintamani (Dadar), etc.
List of international individual clients exporting to countries likeCanada, UK and Hong Kong.
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
8/22
OBJECTIVES OF THE STUDY To develop retail distribution channel for ladies Indian wear
across Mumbai.
To expand business opportunity by approaching various
retailers and wholesalers.
To understand retailers and wholesalers viewpoints on the
products supplied.
To understand the value created by distribution channel.
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
9/22
RESEARCH METHODOLOGY Research Design:
Exploratory research: Secondary Data Analysis
Descriptive research: Survey
Survey Method: Structured Questionnaire
Data Analysis: The questionnaire will be analysed by usingtabular representation.
Sample: 5 retailers and 3 wholesalers across Mumbai
Duration of the Study: 2 months from 1st May, 2013 to 30thJune, 2013
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
10/22
Location of the Study:The study was conducted by personally approaching
new retailers and wholesalers across Mumbai.
Limitations of the study:Limited time
The sample size is small due to constraints onmanpower and time
Biasness
In any kind of survey which bases its finding on thereplies of the respondents there is always a likelihoodof errors in spite of carefully designed procedures.
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
11/22
FINDINGS AND ANALYSIS
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
12/22
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
13/22
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
14/22
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
15/22
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
16/22
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
17/22
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
18/22
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
19/22
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
20/22
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
21/22
Wholesalers RNM Fashion, Dina Fashion andSushilasCreations have already appreciated theproducts and have ordered in bulk quantities for theKurtis.
Kenzo is the only retailer that has given order ofSarees and Ghagra Cholis.
Fantasy Collections and Aishwarya liked the productsbut the credit period used was too high for HimanshiCreations and things are being negotiated especially
with Aishwarya which uses credit period of 5 months. Seasons catered to higher level of customers and did
not like Himanshi Creations products.
In the case of Chunari, the products were not liked.
-
8/13/2019 Development of channel distribution of ladies indian wear in mumbai
22/22
RECOMMENDATIONS CONCLUSION Himanshi Creations can hire fashion stylists so that its
easier for the company to understand the needs of thecustomers and also bring innovation in the products itmanufactures.
Himanshi Creations can start its own retail shop so thatits products are directly sold to customers and not via aintermediary. This will create awareness amongst thecustomers in the market.
Himanshi Creations can try and expand its business byexporting its products as there is a lot of scope for Indianwear in foreign countries.