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Development of communication and training campaign for the recycling of Waste Electrical and Electronic Equipment (WEEE)
Life + Information & Communication 2014 – 2016
Layman’s Report
The present publication is a deliverable of the LIFE Infocycle, which is carried out by Appliances Recycling S.A., TERRA NOVA Ltd and ΧΥΖ Productions, with the contribution of the LIFE financial instrument of the European Union.The Project was sponsored by STOP S.A. HELESI S.A.
Project duration: 1.7.2014 - 30.6.2016 Total budget: 739.875 € EU contribution: 369.937 € Photographs: LIFE Infocycle Project ArchiveDesign-Layout: TERRA NOVA Ltd
Legal notice The views expressed in this publication are those of the authors and do not necessarily reflect those of the European Union or the European Commission.
Copyright notice
This publication is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. To view a copy of this license, please visit http://creativecommons.org/licenses/by-nc-nd/4.0/.
ContentsBasic information about LIFE Infocycle
Project ObjectivesThe environmental problem
Target areas Implementing an integrated information campaign
Implementing an integrated an educational campaignProject Results
After Life…
Life Infocycle aims at:Addressing the problem caused by the environmentally unsound WEEE management in the Regions of Thessaly and Epirus.
Why LIFE Infocycle ?
LIFE Infocycle is a comprehensive educational and information campaign for the recycling of Waste Electrical and Electronic Equipment (WEEE).
In the context of the Project, the following have been implemented:
Multiple information and public awareness actions Τraining actions for all the stakeholders involved with the recycling of WEEE,
by the use innovative tools.
The environmental problem:
Target Areas:
Epirus RegionThessaly Region
Τhe reduced quantity of WEEE collected through the network of the authorized bodies and specifically by the network of Appliances Recycling S.A.
The environmentally unsound management of WEEE collected by the relevant private and public stakeholders.
WEEE Collection
Damaged
Appliances
0,0
2,0
4,0
6,0
8,0
10,0
12,0
2011 2012 2013
Damaged Appliances percentage
Greece Thessaly Region Epirus region
0,0
1,0
2,0
3,0
4,0
5,0
2011 2012 2013
WEEE collection (kg/capital)
Greece Thessaly Region Epirus Region
Tools:
Communication tools:The main communication tool was the Informational Events (Roadshow) in 15 cities of the two regions which were supported by local campaigns in:
• Local radio stations.• Local information websites and portals.• Local print media.• Social media.
Training tools:
6 training videos
8 Manuals and 9 Working Instructions
Training Presentations
Translated WEEELabex Standards
Heat exchangeequipment
Lamps
Small and large appliances
Implementing an integrated information campaign
Implementation period: May-July 2015
15 Cities in Thessaly and Epirus
23 special events (Roadshow) in central City locations of Thessaly and Epirus Regions. Two-day presence in different central locations in all eight capitals of the Prefectures (Larissa, Trikala, Karditsa, Volos, Arta, Preveza, Igoumenitsa and Ioannina).
7000 people informed
Competition and distribution of the informational booklet
2100 participants
On-site collection of 3,6 tonnes of WEEE during Roadshow
Parallel actions:Handling, collection, storage
Screens and monitors
Materials and components concerning special treatment
Implementing an integrated training campaign
Conducting training workshops for the stakeholders involved with the management of WEEE
The aim of the workshops was to share information, raise awareness and train the stakeholders involved with the management of WEEE, in the two Regions of the Project.
Seven workshops were held in total, in the capitals of the prefectures of the two Regions.
260 Participants, including:
Municipality representatives (Environmental Departments responsible for the collection of WEEE)
Representatives of scrap dealers
WEEE collectors
Representatives of WEEE treatment operators
Representatives of retail chains and of local retailers of electrical and electronic appliances
Broader professional groups directly or indirectly involved with the WEEE management (associations of electricians, technicians etc.)
Representatives of primary and secondary education community.
Representative of Environmental Licensing Departments of the Regions.
Representatives of the Hellenic Recycling Agency (HRA)
On-site training for personnel of WEEE management companies and selected Local Authorities - Pilot training audits
The training material included: Training videos Work instructions and manuals including best practices for handling, loading and
unloading, sorting, storage, depollution and treatment of WEEE, per appliance category
Specially designed vehicle for WEEE transportation, loaded with appliances of all types, carrying both special containers for the demonstration of best practices and the appropriate Personal protection Equipment (PPE)
Detailed presentations during the training
Training objectives:
Training of the stakeholders involved with the WEEE management
Providing useful tools on the best practices and the management standards.
Awareness raising on the environmental problem and highlighting the importance of every working position.
WEEEmanagement
companies
Local Authorities personnel
Trainees
Training for WEEE management companies
Training for Local Authorities
A total of 166 people involved with the WEEE management of the Local Authorities ‘ system have been trained: 17 people responsible for WEEE management149 employees of Local Authorities
A total of 119 employees of the management companies have been trained: 43 employees of WEEE treatment plants26 employees of WEEE collection and storage companies (scrap dealers)42 employees of WEEE collection and transportation companies8 employees of retail companies.
LIFE Infocycle Project resultsThe successful implementation of the Project has contributed significantly to reducing the environmental problem in the two Regions.
The change in the behavior of the residents of the two Regions and the increase of their awareness on WEEE recycling issues, a fact which was confirmed by a consumer research that took place after the end of the Roadshow, are recorded as significant indirect environmental benefits.
Adoption of best management practices for WEEE collection, transportation and storage. In particular, the best management practices have been adopted by the 37% of the 24 stakeholders (municipalities, scrap dealers, transporters) in total that have been evaluated, in the context of the Project.
Collection of extra 350 tonnes during 2015, in comparison with 2013, in the Region of Epirus and of 450 tonnes respectively in the region of Thessaly.
The reduction of the damaged WEEE mainly in Thessaly adds significant directenvironmental benefit by the project implementation.
The 6 training videos have contributed enormously to the successful implementation of the training activities of the Project. The innovative
approach of the WEEELabex standards visualization, in order to be used as training material, became the most essential Training tool developed in the
context of the Project.
The specific material covered a significant gap in the education of stakeholders involved with the management of WEEE special stream,
which requires specific processes and personnel expertise.
After Life…
The continuation of the Project activities after its completion is focusing on the following5 main axes.
Updating and further developing the training materialsA
Continuation of carrying out training seminars for bodies involved with the WEEE managementF
Implementation of a concept “treatment area” at the informative events of Appliances Recycling S.AT
Performing random audits and assessments on the implementation of best management practices E
Continuation of networking actions and further dissemination of the Project’s resultsR
The After Life training will aim not only to the immediate information of the trainees, but mainly to the existence of a standard training method for each stakeholder involved, through the integration of the
practices and guidelines of LIFE Infocycle in its everyday operation.
ContactAppliances Recycling S.A
www.infocycle.gr