Development of music videos

• The first music video shown was created by Queen- Bohemian Rhapsody (1975). The video might seem weird for people in the modern times however a lot of money was spent on this video in 1975. Queen used this video as a promotional video as they sent it to live TV shows to promote the video. There is a dark background and colourful lights these colours are mainly used in rock videos. The main edits that are used in the video is fade.

• The second music video is by David Bowie- Ashes to Ashes 1980. This video was a big video at the time because the video included colour and special effects. The video cost was £250,000 which was a lot of money in the time. However nowadays you can make a video for 20 pounds. This video was really unique then as it was like no other.

• The third music video is called Don’t stop believing by Journey. This music video was a basic one not like Ashes to Ashes however it caught the attention of anyone as it was a great hit. The music video was dark and had colourful lighting like any other rock video.

• The fourth music video is by The Notorious B.I.G – Juicy 1994. This video was a great hit as there was a growing fan population for hip hop music. This video had colour by them days there was colour however it still cost a lot of money to get a video done! This song created a large fan base as everyone wanted to be like Biggie smalls know as The Notorious B.I.G.

• The fifth video is by Britney Spears – Oops I did it again 2000. This video was a very popular video of its time and still is a popular video. It caught a lot of attention as there was girls dancing around and it was really catchy. Also there was a lot of R&B fans. This video changed the way media saw women. Could be said that because some skin was shown there was more attention then any other music video.

• 6) Psy- Gangham style 2012- this is one of the most popular videos of all time as it hit more then 2 billion views. This song is Korean and although people didn’t understand anything everyone listened to it. This music video was a world wide trend as it had a dance and a funny video to it. This video generated a large fan base as everyone wanted to do the dance and it sounded really fun.

• 7) Wicked Skengman Part 4- Stormzy 2015. This video displays the use of Web 2.0 which allows users to become prosumers and allows them to create User Generated Content (UGC). In the freestyle video there are people in the background listening to Stormzy. Those people come to support Stormzy and listen to his words. Stormzy is a Grime artist that made his way up on his own with no record company helping him. This video got 1 million views in 2 weeks.