Development of Sports College

SportsGovernment of Gujarat

Page 2

Contents

Project Concept 3

Market Potential 7

Growth Drivers 8

Gujarat – Competitive Advantage 10

Project Information 11

- Location

- Infrastructure Availability / Connectivity

- Manpower Requirement

- Key Players

- Potential Collaboration Opportunities

Project Financials 14

Approvals & Incentives 15

Key Department Contacts 17

Page 3

Project Concept

The Government of Gujarat endeavors to develop a strong and healthy environment for the

development of sports sector and better ancillary services to support it as a profession. The

objective of developing a sports college is to provide a platform and a range of opportunities for

students who aspire to pursue physical education and sports sciences for making a career in the

sports field.

Sports Sector – Untapped Potential

On an average, globally, sports contributes about

1-5% to the country’s GDP

Contribution to country’s total

employment

1-5 % of GDP 0.05% of employment

Total export for sports equipment stood at USD

183.25 m in FY15, growing by 17.2% Y-o-Y

17.2%Y-o-Y growth

Source: Sooraj Aurora (2016), India's Growing Sports Industry, The Diplomat), The Next Big Industry in India- Sports, SMRI, Business of Sports, IBEF, 2015

Indian Sports Industry Classification

Sports

Sports Goods/equipment

Sports Garments Sports ManagementSports Tourism

Ancillary goods

Sports gears Footwear

Apparels Marketing

Education

Common Wealth Games

Background

Sports Education

► Sports education helps inculcate appropriate values and qualities required to develop sports

aspirants and physical education professional at various levels

► Competent trainers, physiotherapists, performance analysts, nutritionists can help athletes to

remain injury free and ensure their availability for maximum games.

Page 4

Project Concept

Background

Courses Offered by the Proposed Sports College

Sports Marketing

Sports Psychology

Adventure Sports and

Youth affairs

Sports Management

Fitness and Wellness

Disability Sports

Sports Biomechanics & Performance

Analysis

Sports Tourism

Sports Physiotherapy and Corrective

Exercises

Sports Nutrition

Sports Photography

and Videography

Sports performance

Analyst

Sports Business

Sports Journalism and

Mass Media Technology

Sports Coaching

► To develop and introduce curriculum in physical education and various sports and allied areas ► To produce competent coaches/ sports-trainer/ physical education instructor at various levels,

who will be fully equipped to impart coaching in various sports and undertake physical activity programmes for children and youth

► To prepare students with both an academic and applied understanding of the business side of sports

► To develop state-of-the-art research facilities and through scholarly work and publications contribute to the body to knowledge, and promulgate the findings to the students, trainers & professionals

► To design programme for employees of corporates and private sector, representing their firms at various district & state level events

► To develop programme for the promotion and development of fitness and concept of health among the students, trainers, professionals and community

It is proposed to setup a new sports college either at Himmatnagar or Devgadh Baria. The PrivateInvestor is expected to set up a state-of-the-art college in Gujarat to cater the need of sportsindustry and provide quality sports education.

The college will offer Certificate (3 month) diploma courses (1 year), undergraduate (3-year) and post graduate courses (2 year).

Objectives of the Proposed College

Page 5

Project Concept

Operational Model

Benefits to Players

Players Categories

BetterInput of the

Talented Students

TalentIdentification

Players take

admission

Counselling

School Fees and Admission Fees

Infrastructure

Coaches, Trainers, Equipment, and Tournament Exposure

Food, Hostel Fee and Hostel Kit, Travel, School Uniform

Education cum Coaching

► Training by qualified coaches and trainers

► Hostel kit (mattress, pillow, bed, and other)

► High end Sports equipment

► Tournament exposure

► Mediclaim

► Nutritious food

► Vocational Competency in Sports Business

► Self employment

► Vocational Sports Education programme

► Undergraduate Studies

► Post Graduate Studies

► Research

Page 6

Project Concept

Admission to Courses

► Direct Admission Process: Students who have won medals in national & state level sportscompetition are exempted from selection process. Selection will be only on the basis of CollegeApplication Form

► The admission committee of the college prepares the merit list based on which the admissionsto the college take place

► Eligibility for admission: Aspirant should have passed the qualifying examination withminimum cut-off marks in subjects prescribed by AICTE, Gujarat board, CBSE, ICSE etc

For Certificate and diploma courses: 10+2 For Under graduate courses: 10+2 For Post graduation courses: Any graduate (10+2+3)

► Seats may be reserved for Sports Certificate holders, physically handicapped etc

► Fee: The admission committee decides on the fees to be paid by the students admitted to thecollege

Campus Facilities

The College will offer state-of-the-art infrastructure and facilities for sports

Training Infrastructure –classrooms, workshops for

training purposes

Social Infrastructure – All-girls hostel, boys hostel &

canteen facilities

Sports facilities – play ground & extra-curricular

activities

Sports Infrastructure

► Athletics centre

► Badminton centre

► Martial art studio

► Tennis centre…As prescribed by the SGSU

► Football field

► Swimming pool

Page 7

Market Potential

Sports Sector in India and Gujarat

► Sports sector in India comprises of a range of

associated businesses such as sports

manufacturing, retail, tourism, sports medicine,

sports education, venues & infrastructure, media

& hospitality and merchandising

► Earlier, due to lack of sports culture and

corporate investments the sector was limited to

CSR initiatives. However, the sector has seen

steady growth in the past few years due to new

sporting leagues such as The Indian Super

League (ISL), the Pro Kabaddi League, Indian

Premier League (IPL), Hockey India League

(HIL) and Indian Badminton League (IBL)

Government Budget for Sports in India and Gujarat

► In order to enhance the allocation of funds to upgrade sports development in the country,

especially in small towns and district level towns and improve accessibility of sporting facilities,

the Government of India and Gujarat have tremendously increased the sports budget in the past

few years

► Gujarat government organizes a sports event ‘khel mahakumbh’ every year to encourage

National and international competition which has further induced budget increase to the sector

4,370

4,800

4000

4400

4800

5200

FY13 FY15

Indian Sports Industry(in INR crore)

Source: Sooraj Aurora (2016), India's Growing Sports Industry, The Diplomat

Spo

rts

indu

stry

mar

ket s

ize

Sources : 2016, Sports ministry gets marginal raise in the Union Budget 2016, Hindustan Times; 2015, Indian Sports budget hiked by INR 384.52 crore, Sportskeeda

1,156

1,541 1,592

0

400

800

1200

1600

FY15 FY16E FY17F

Indian Sports Budget allocation

(in INR crore)

355400

570

0

2000

4000

6000

FY15 FY16E FY17F

Gujarat Sports Budget allocation

(in INR crore)

Spo

rts

budg

et

allo

catio

n in

Indi

a

Spo

rts

budg

et

allo

catio

n in

Guj

arat

Sources: 2016, Government of Gujarat: Details of Budget 2016-17, Anandibenpatel; 2015, Government of Gujarat: Annual Development Plan 2015-16 Highlights, Minister of Planning, Gujarat

Page 8

Growth Drivers

New Career Opportunities

► In the past few years, many private recreation clubs, five star hotels, entertainment themeparks, corporate societies, and private residential buildings with world class sports facilities havecome into existence. However, there has been lack of professionals to run these facilities

► Sports Universities / Colleges have emerged that help impart physical education and sportssciences education across graduate level and post graduate level with an aim to develop qualitysports professionals

Increasing Demand

► Creates new opportunities for making career as sports coordinator,swimming pool attendant, gym coach, recreation manager and so on

► Helps in meeting demand of qualified sports coaches across schoolscolleges and academies

► Enhances quality of sports training with special emphasis onInternational level sports event

Benefits offered by

Sports Education

Sports MarketingSports Data

Analytics

Sport marketing focuses

both on the promotion of

sports events and teams

as well as the promotion

of other products and

services through sporting

events and sports teams

Sports Dietitian

They work to identify the

best eating and drinking

strategies to meet an

individual’s schedule and

training / competition

needs. Ultimately the aim

of the sports dietitian is to

maximize performance

Sport analysts uses data

analysis techniques to break

down the game and provide

further information and

insight. They also make use

of stats models to predict the

game more accurately

Sports Tourism Development

Manager

Sport Tourism Development

Manager is responsible for

the growth, increased

participation and continuous

development of sport

tourism in the area

Page 9

Growth Drivers

1 Consumer emphasis on healthy living

2

3

4

FavourableGovernmentInitiatives

5 High Demand forSportsprofessionals

► Rising middle class with increased health awareness, healthmaintenance trend and focus on leading active and healthylifestyle

► It will require nutritionist, personal trainers, yoga experts and soon

► According to FICCI there will be 1.33 m new sports persons inIndia by 2017 who will require 0.3 m sports personnel includingcoaches, track and field experts, sports sciences experts, sportsmedia and public relation experts

► This will create a significant demand of qualified sportsprofessionals in future

► A provision of Rs 570.06 crore under plan and non-plan for Sports, Youths Services and Cultural Activities Department, in budget for the year 2016-17, in Gujarat state has been made#

► Initiating events like Khel Mahakumbh, Khele Gujarat, Pre National Coaching Camp and National Championship

► Today, sports is played round the year, which requires players tobe injury free

► Training with biomechanics, sports analysis, use ofphysiotherapy and prevalence of corrective exercises havegained popularity, requiring professionals in these fields

Trend towards safe game play

Media induced popularity of sports

► Today, media has glamourized sports in a way they were neverplayed before, introduction of IPL, Football leagues, hockeyleagues, Pro kabaddi and so on, sports person from differentparts of the country are participating in a big way

► Many opportunities have risen for career as sports coordinator,gym coach, trainers, recreation manager to cater to thesebudding sports aspirants

► Sports Media provides huge employment opportunities

Source: # Ministry of finance, Government of Gujarat, 2016-17

Page 10

Gujarat - Competitive Advantage

Skill Development and Training in Sports Sector are New Focus Areas to Enhance Sector Growth

Sports Authority of

Gujarat has a provision of

INR 254 m to provide

world class sports

infrastructure in various

districts. Investments like

this provide a room for

better infrastructure and

modern sporting facilities.

This industrial state of

Gujarat offers attractive

investment opportunities for

the sector in developing

education/training institutes.

At present there is a full-

fledged sports university

functioning in the state.

.

Gujarat has rich pool of

skilled and semi skilled

man power. In sports

goods sector alone, nearly

500,000 people are

employed. Additionally,

there are various industrial

training institute in each

district to the train

manpower.

Government of Gujarat plans

to initiate various events

across state to promote

sports, such as khel

mahakumbh. Such events

will increase the demand of

sports professionals in future.

Gujarat government is

providing financial

incentive for setting up

Sports university, Sports

science centres and high

performance centre.

Gujarat has one of the lowest

cost of living amongst all the

States and is relatively less

congested and polluted

offering better standards of

living to the inhabitants.

Investment in Sports

Infrastructure

Attractive Investment Destination

Abundant Skilled Labor

Wide Scale Sports

Promotion

Financial Incentives

Better Social Infrastructure

Page 11

Project Information

Himmatnagar

► 400 meter athletics synthetic track,

indoor hall

► 50 meter swimming pool

► Volleyball court 2

► Handball court 1

► Basketball court 2

► Kho kho court 2

► Kabaddi Court 2

► Lawn Tennis court 2

► Archery range 1

Project site – Himmatnagar and DevgadhBaria (Gujarat)

Project at a Glance

Project Name Development of Sports College

Location Himmatnagar or DevgadhBaria

Himantnagar

DevgadhBaria

Available Infrastructure Facilities

Devgadhbaria

► Indoor hall

► Swimming pool

► 400 meter athletics synthetic track

► Volleyball court

► Handball court

► Basketball court

► Kho kho court

► Kabaddi Court

► Lawn Tennis court

► Archery range

Page 12

Power

DevgadhBaria

► Piplod railway station has good connectivity, located 47 kms from DevgadhBaria

Himmatnagar

► Himmatnagar railway station has good connectivity with daily trains running to and from Ahmedabad and other cities

Rail Road

Air Port

Water

Project Information

Utilities

Infrastructure Availability / Connectivity

Himmatnagar

► Himmatnagar is on the National Highway 8, which connects Delhi to Mumbai via Jaipur, Udaipur, Ahmedabad and Vadodara

DevgadhBaria

► The city is located on National Highway (NH) 59. There are several state transport buses available from major cities

Himmatnagar

► Nearest airport is in Ahmedabad

DevgadhBaria

► Nearest airport is in Vadodara

Himmatnagar

► Port Connectivity is available with three ports – Kandla, Mundra & Pipavav

DevgadhBaria

► De Port Connectivity is available with three ports – Kandla, Mundra & Pipavav

► Municipal corporation is responsible for distribution of water

► Uttar Gujarat Vij Company Limited provides electricity in Himmatnagar

Page 13

Project Information

Estimated Manpower Requirement

S. No. Description Number

1 Principal 1

2Heads (diploma courses, 3 years’ duration courses & 2 years’ duration courses) 3

3 Professors ( Teaching Faculties) 39

4 Admin Staff 12

Total 55

Leading players

► C. P. Degree College of Physical Education, Rajpipla

► Shree V.J.Patel College of Physical Education, Mogri , Anand

► Shree S.S. Patel College of Physical Education, Vallabh Vidyanagar

► Dr. Subhash College of Physical Education, Junagadh

► Shree k.K. Dharaiya B.P.Ed. College, Rajkot

► Lt. Meenaben J. Kundaliya Physical Education Sports College, Rajkot

► J. G Sports Academy Ahmedabad

Potential collaboration opportunity

Swarnim Gujarat Sports University

IndustrySports, Youth & Cultural Activities Department, Government Of Gujarat

Note: As per the Swarnim Gujarat Sports University Act, 2011, the proposed sports college will be affiliated with Swarnim Gujarat Sports University

Page 14

Project Financials

Estimated Project Cost

► Project cost: The estimated project cost is INR 69.19 crore

► Means of finance: : With focus on use of PPPs, some of the funds are expected to be

contributed by the private players.

► Major Infrastructure: The major infrastructure required for the proposed project is:

Area – spread of ~16 acre

The above estimates are derived from similar projects and are indicative. The indicative project cost may vary based on facilities and intake capacity to be developed

Project components & specifications Cost (INR crore)

Civil Works• Intake Capacity, • Strength will be:

• 15 students in 8 diploma courses of 1 year duration, • 50 students in 6 courses of 3 years’ duration

• 30 students in 5 courses of 2 years' duration • Total=820 students• Standard norms for institution building @11.70 square meter per

student, total built up area required will be 9594 sq. meter• Average rate @ INR 34,000/ sqm

32.61

Residential staff quarter (for 50% strength) 5.83

Hostel (For 200 boys & 100 girls) 10.50

Athletic stadium -synthetic track for sprints, 400m athletic track (8 lanes) 3.11

Swimming pool 2.50

Indoor stadium (badminton courts, volleyball / basketball court, boxing court, table tennis court)

5.87

Football field 2.00

Furniture (both academic & hostel area) 0.48

Sub-total 62.90

Contingency @ 10% 6.29

Indicative Project cost 69.19

Page 15

Approvals & Incentives

Approvals

A College or institution applying for affiliation to the Swarnim Gujarat Sports

University, Gandhinagar needs to submit an application to the Registrar,

SGSU six months prior to the proposed date of starting the collegeApplicationprocedure

► The Board in consultation with Academic Council evaluate the

proposals of the institution. This committee will be responsible for

explicitly recommending whether the affiliation should be granted or

refused atfer the final decision of BoG of SGSU either in whole or in

part and communicate the decision to the college or institution

► If the affiliation is granted, the Board of Governors will specify the

academic departments and courses in respect of which college is

affiliated

Evaluation andapprovalprocess

Operationalapprovals

► Acquisition of land: In case of Government land approval from

concerned district collector/district development officer is required

► Arrangement of power: Approval from Zonal distribution company

should be taken

► Arrangement of water: Municipal corporation is responsible for

distribution of water

► Approval of building plans: Director, Industrial Safety and Health, is

authorised to give approval to plans of the premises, equipment layout

and process layout

Note :Prior Approval from Swarrnim Gujarat Sports University is required

Page 16

Incentives

Registration/Stamp Duty Concession

► 100% reimbursement of Stamp Duty/Registration Fee/ConversionFee paid for setting up for infrastructure projects

► 50% reimbursement of Stamp Duty / Registration Fee / Conversionfee paid on sale/lease/transfer of land

Fiscal Incentives

► The scheme provides financial assistance to infrastructure projectson Public Private Partnership (PPP) basis

Application of

Service Tax

Exemption

► Vocational education / training / skill development courses offered byany institution setup by the Government of India, State Governmentor any local authority

► Any service provided by NSDC Training Partner, SSC, Assessmentagency approved by NSDC / SSC

Assistance to Promotion of Sports Excellence

► Role of the Public Sector companies in the promotion anddevelopment of recreational sports i.e. sports tourism

► Promoting FDI to bring in state-of-art technology and bestmanagerial practices in sports manufacturing and engineering

National Sports Development Fund

► Government of India (GoI) has committed over INR 2,500 crore in investment through NSDC in promoting PPP models.

► Benefits of weighted tax deductions of 150% of the expenses (other than land or building) incurred on skill development projects.

Approvals & Incentives

This project profile is based on preliminary study to facilitate prospective entrepreneurs to assess a prima facie scope. It is, however, advisable to get a detailed feasibility study prepared before taking a final investment decision.

Sports, Youth & Cultural Activities DepartmentGovernment Of Gujarat

http://www.sycd.gujarat.gov.in

http://www.gwssb.gujarat.gov.in

Uttar Gujarat Vij Company Limited

http://www.ugvcl.com/

Gujarat Water Supply & Sewerage Board

Swarnim Gujarat Sports University (SGSU)

https://sgsu.gujarat.gov.in/

Sports Authority of Gujarat

http://www.sportsauthorityofgujarat.in/

Swarnim Gujarat Sports University, Gandhinagar G – 4, Sector – 15, Govt. College Campus, Opp. Youth Hostel, Gandhinagarhttps://sgsu.gujarat.gov.in

Sports Authority Of GujaratAddress: 3rd Floor, Block No. 14, Dr. Jivraj Mehta Bhavan, Sector 20, Gandhinagar, Gujarat 382021Phone: 079 2325 4791Email: vc-sgsu@Gujarat.gov.in