01to tokyoand back

These are the selected spreads from my Tokyo travelogue, a graphic designer's way to record a trip.

Tokyo was my first post-college travel destination and I was severely fascinated by the city. Upon returning from that awesome 2,188 km² playground, I decided not to let the memories slip away so easily by preserving them in 12 chapters, each talks about different sides of Tokyo. From the Tokyoites’ mysterious yet charming politeness, displays of world-class architecture across the city, to its out-of-this-world kawaii culture.

devinitely devina's

02twentysomething

I have some serious amount of fun illustrating songs, it combines my passion for turning words into images and well, good music. 20Something is a Jamie Cullum original. The song talks about what goes on in the mind of most people in their twenties: how they enter the real world and how it turns to be different than expected. I first heard this song in my early twenties and thought, “Hey. I really can relate to this one...” and started decoding the lyrics line by line, thinking how to present the song visually. After a few stages of style experiment, I chose to tell the story with by introducing a mascot & playing with symbols and metaphors (in a very contemplative colour scheme).

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03NLB’s musicSG

The National Library Board is the administrator of MusicSG, a non-profit digital archive project with the aim to digitise, archive and provide access to all forms of published musical works from, in and about Singapore to preserve the country’s artistic heritage and legacy. The key to making this engaging to the general public was to make it easy for people to understand the history and evolution of the music scene in Singapore. Our team was brought on board to develop infographics that would suit this very purpose. Our duty is to delve deep into the subject-matter, to create stories and narratives that fascinate and inspire, and then portray them in appealing, easy-to-read infographics.

MusicSingapore

of

Singapore has a diverse music culture that ranges from rock and pop to folk and classical. The different people (Chinese, Malays, Indians, and other peoples of different ethnicity as well as Eurasians) with their traditional forms of music, the various modern musical styles, and the fusion of different forms account for the musical diversity in the country.

There are many traditional full-sized

Chinese orchestras in Singapore. The

first Chinese orchestra was formed in

1959 by the Thau Yong Amateur

Musical Association, which was

established in 1931 by former

members of Er Woo. The Singapore

Chinese Orchestra is the only

professional Chinese orchestra in

Singapore, however amateur Chinese

orchestras formed by clan

associations, community centres and

schools are common. There are also

chamber ensembles such as those of

the Nanguan tradition. Drumming

performances which accompany the

traditional Lion Dance is also popular.

Vocal performances

accompanied by kompang and

hadrah drums are among the

most popular types of Malay

music. They are performed

during weddings and official

functions. Other vocal genres

such as dikir barat and ghazal

are also popular.

The Peranakan folk music is noted for

its fusion of English in Malay-inspired

tunes, largely because the

Peranakans themselves are often

conversant in both languages.

Contemporary tunes continue to be

composed based on the Peranakan

culture, such as "Bunga Sayang", a

theme song from Dick Lee's musical

"Kampung Amber". The song became

an often-sung staple of the National

Day Parade, and gained international

exposure when it was performed for

the opening ceremony of the 117th

IOC Session at the Esplanade.

The music of India includes

multiple varieties of folk,

popular, pop, and R&B. India's

classical music tradition,

including Hindustani music

and Carnatic, has a history

spanning millennia and

developed over several eras.

Hindustani and Karnatic music

are two forms of Indian

classical music that may be

found in Singapore.

Other forms of music that are

popular are the Bhajan and

Bhangra music.

Chinese IndianMalay Peranakan

SingaporeRocks!

1982

19922004

2014Lorem Ipsum

Lorem Ipsum

Recently, alternative, metal, grindcore, punk rock and rock acts from Singapore who

may have gained some profile in countries other than the city-state of Singapore

include Analog Girl, Inch Chua, Ronin, Anna Judge April, Electrico, Force Vomit,

Vermillion, Popland, The Great Spy Experiment, The Sam Willows, Sky In Euphoria,

Rancor, Saw Loser (formerly known as Pug Jelly), Malex (Power Metal), A Vacant

Affair (Post-hardcore band), For Better Endings (Experimental Hardcore band),

Death Metal and Rudra who are significant for creating the genre "Vedic Metal"

EsplanadeThe

Located on 6ha of waterfront land alongside Marina Bay near the mouth of the River, purpose-built to be the centre for performing arts for the island nation of Singapore.

Esplanade - Theaters on the bay

The Star - Performing Arts Centre

Marina Bay Sands- Grand Theaters

devinitely devina's

04love/hatetypo

Human beings can experience complex emotions and the existing tools of expression are not capable to exhibit them. I made this my FYP. For a year I played with different methods and media in attempt to express multiple, mixed, even contradicting emotions. One of them was this typography experiment, combining words and symbols as signifiers to express emotional contradiction. I used the objects that are universally deemed unpleasant / unloving to form the words “love” and vice versa, in a way showing what we express / say is not always what we really feel.

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05I was assigned to rebrand my church's young adults community as it did not have a proper logo or branding guidelines. So early last year, I led a newly-formed marketing team to give the community's new face. We brainstormed and came up with a new logo and a proper branding guidelines. We then ran a 4-weeks long campaign to introduce the new ‘us’ (besides visual identity, we also redefined the community's role and mission, the new branding was built based on them). The new branding is proven to strengthen the members' sense of belonging and unity, we also saw an increase in weekly attendance after rebranding.YABS

rebranding

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06Following the community’s major rebranding, all collaterals and publications are now properly designed and presented. Every week my duty is to create digital & printed flyers to promote the upcoming week’s theme / programme. The flyers always feature shades of blue or grey (obvious or not) to align with the new branding. The blue / grey flyers has become our hallmark and the audience are already familiar with it, but for special occasions (e.g. Indonesian independence celebration), we’ll surprise them with something different. YABS

weekly news

devinitely devina's

07It was a casual lunchtalk turned an exciting mission. A teammate and I were discussing on how can we brush up our drawing skills, and here’s how: everyday for a month, we have to produce a sketch (with different themes / keywords everyday). We found an interesting list online (that includes “draw yourself as 99-year old” and “draw yourself as a superhero”) and started one of the most delightful month of the year.

30-day doodlechallenge

devinitely devina's

08The brief was to create a logo for Legend Palace, an upcoming hospitality and entertainment complex in Macau. Using intricate fine lines inspired by the hotel’s grand façade, a logo that is elegant, classy, and majestic was crafted. The gold & brown colour combo was thoughtfully chosen to reflect class, dedicated service and experience, while the classy serif typeface is selected to showcase grandiosity and elegance.“Landmark of Splendor” is the tagline I propose to complement the visual identiy.landmark of

splendor

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09

devinitely devina's

During my 3-year stint in 8titude Design Lab, I was responsible for designing the company’s marketing eDMs. The rule is consistent: under a yearly theme, form number 8 with suitable ornaments from each festive occassion to entertain audience. For example, in 2013, the theme was ‘HANG ON, *holiday* is coming’. So the eDMs throughout the year featured iconic animals in distress, waiting for the rescue (upcoming holiday), at some point making use of Miley Cyrus’ Wrecking Ball controversial fame. The 5th year anniversary eDM was an exception. We opted for photography approach to promote the birth of Octagra-phy (8titude’s sister company focusing on photography services).

8 for 8titude

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THISTHISFESTIVE SEASON...FESTIVE SEASON...

LET’S JUSTLET’S JUSTSTICK TOGETHERSTICK TOGETHER

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HANG INTHERE...X’mas will swing by very soon!

© all rights reserved 2013 | 8titude Pte Ltd | T. 6222 3771 F. 6225 0665 E. info@8titude.com

HANGIN THERE...Easter is coming to the rescue.

© all rights reserved 2014 | 8titude Pte Ltd | T. 6222 3771 F. 6225 0665 E. info@8titude.com© all rights reserved 2015 | 8titude Pte Ltd | T +65 6222 3771 F +65 6225 0665 E info@8titude.com

Facelift at FiveWe’re pretty young, but an upgrade won’t hurt.

See the result here.

10AIC 2013annual report

The Agency for Integrated Care (AIC) is Singapore’s answer to the challenges of aging and we were appointed to conceptualized & design their 2013 annual report. We proposed an illustration style that immediately immerses the reader in AIC’s mission. The colours, graphics and photographs were warm and welcoming, and we used iconic imagery and symbolism that would have greater impact. Illustrations and stylish hand-drawn icons throughout the yearbook presented AIC’s facilitation efforts visually, to help stakeholders understand the suite of services from nursing care and home-intervention programmes to caregiving training and senior care support.

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