AD OPS CONSULTING SERVICES

SINCE 2009

DFP/OpenX Training

Ad Exchanges/Ad Networks Consulting

Author of Revenue Analyzer/Adviser Tool

Get your DFP Training Now

2/18/2013

1

REVENUE ANALYZER/ADVISER TOOL

NEW IN THE USA

2/18/2013

2

DFP TRAINING

DART

Dynamic Advertising Reporting Tool

DART For Publisher-DFP

Get your DFP Training Now

2/18/2013

3

IO ,AGENCY, ADVERTISER 3RD

PARTY AD PROVIDER SALES

TEAM

AD OPERATIONS

2/18/2013

4

WEB SITE , DFP OR OTHER AD

SERVER, AD TAGS

2/18/2013

5

DFP AD TAGS JAVA

AD TAGS JAVA SCRIPT/sync tag Good for Rich Media

<script type='text/javascript'>(function() {var useSSL = 'https:' == document.location.protocol;var src = (useSSL ? 'https:' : 'http:') +'//www.googletagservices.com/tag/js/gpt.js';document.write('<scr' + 'ipt src="' + src + '"></scr' + 'ipt>');})();</script>

<script type='text/javascript'>googletag.defineSlot('/5931/mfi.hc.bass', [[125, 125], [240, 400], [250, 250], [728, 90]], 'div-gpt-ad-1349845537-0').addService(googletag.pubads());googletag.pubads().enableSyncRendering();googletag.enableServices();</script>

2/18/2013

6

DFP AD TAGS

AD TAGS

<script type='text/javascript'>var googletag = googletag || {};googletag.cmd = googletag.cmd || [];(function() {var gads = document.createElement('script');gads.async = true;gads.type = 'text/javascript';var useSSL = 'https:' == document.location.protocol;gads.src = (useSSL ? 'https:' : 'http:') + '//www.googletagservices.com/tag/js/gpt.js';var node = document.getElementsByTagName('script')[0];node.parentNode.insertBefore(gads, node);})();</script>

<script type='text/javascript'>googletag.cmd.push(function() {googletag.defineSlot('/5931/mfi.hc.bass', [[125, 125], [240, 400], [250, 250], [728, 90]], 'div-gpt-ad-1349843056759-0').addService(googletag.pubads());googletag.enableServices();});</script>

IFRAMES /asynchronous – No Rich Media ads

2/18/2013

7

PUBLISHER -3RD PARTY AD PROVIDER

INTERACTIONS, NEW SECTIONS ON THE

WEB SITE

<a href='http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=1654450&PluID=0&ord=[timestamp]' target='_blank'><imgsrc='http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=1674450&PluID=0&ord=[timestamp]&rtu=-1' width='1' height='1' border='0' /></a>

http://ad.doubleclick.net/ad/N4618.COMPANYNAME/B4393937.9;sz=160x600

Eyeblaster DFA

2/18/2013

8

PUBLISHER -3RD PARTY AD PROVIDER

INTERACTIONS, NEW SECTIONS ON THE

WEB SITE

<iframesrc="http://view.atdmt.com/ULA/iview/243416602/direct/01/%n?click=%c" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0" allowtransparency="true" width="300" height="250"><script language="JavaScript" type="text/javascript">document.write('<a href="%chttp://clk.atdmt.com/ULA/go/243416602/direct/01/%n" target="_blank"><imgsrc="http://view.atdmt.com/ULA/view/243416602/direct/01/%n"/></a>');</script><noscript><a href="%chttp://clk.atdmt.com/ULA/go/243416602/direct/01/%n" target="_blank"><img border="0" src="http://view.atdmt.com/ULA/view/243416602/direct/01/%n" /></a></noscript></iframe>

ATLAS

2/18/2013

9

PUBLISHER -3RD PARTY AD PROVIDER

INTERACTIONS, NEW SECTIONS ON THE

WEB SITE

Impression tracker

http://ad.doubleclick.net/ad/N3518.COMPANYNAME/B5500511.27;sz=1x1

Click tracker

http://ad.doubleclick.net/clk;220938153;63781713;k

Trackers

2/18/2013

10

INHOUSE ADS

<!--JavaScript Tag // Tag for network 5205: Intergi // Website: Tibiacity // Page: tibiaml // Placement: tibiaml_160x600 (1270872) // created at: May 12, 2010 3:24:54 AM--><script language="javascript"><!--document.write('<scr'+'ipt language="javascript1.1" src="http://ads.intergi.com/addyn/3.0/5205/1120872/0/154/ADTECH;loc=100;target=_blank;key=key1+key2+key3+key4;grp=[group];misc='+new Date().getTime()+'"></scri'+'pt>');//--></script><noscript><a href="http://ads.intergi.com/adlink/3.0/5205/1170872/0/154/ADTECH;loc=300;key=key1+key2+key3+key4;grp=100" target="_blank"><imgsrc="http://ads.intergi.com/adserv/3.0/5205/1170872/0/154/ADTECH;loc=300;key=key1+key2+key3+key4;grp=100" border="0" width="160" height="600"></a></noscript><!-- End of JavaScript Tag -->

Partner Websites Inhouse Ads

2/18/2013

11

ENTERING ADVERTISERS , S ITES AD

TAGS CREATION

•Advertiser

•Site

•Ad Tags

2/18/2013

12

CAMPAIGN OPTIMIZATION

Progress-checking

Additional sites

CTR –by taking out bad performing sites

Running the ads on different web sites

Priority Increase-not recommended

2/18/2013

13

REPORTING , D ISCREPANCY

DFP –Reporting

3rd Party Reporting

Discrepancies

2/18/2013

14

CUSTOM CREATIVE R ICH MEDIA ADS

Reskins

Expandable Banners

Takeover

http://www.google.com/doubleclick/gallery/index.html

2/18/2013

15

TROUBLESHOOTING

Firebug

View Source

Google Publisher Tool Bar

2/18/2013

16

SPECIFICS

2/18/2013

17

-adjusting DFP's predictions on available inventory to account for seasonal

fluctuations in traffic (for reporting purposes)

-how to pull reports on ad inventory with as little time and effort as possible

(broken out by Geotargeting and also by placement)

-getting DFP exported reports to streamline with Excel for weekly reporting

-what certain symbols and bars mean in the line items (ex: progress)

-best practices on how to maximize CTR using DFP

-how to audit mismatched tags on pages and how to correct

-if its possible to track conversion for clients's ads

-creating custom reports on CTRs by placements, advertiser, etc (to sort by best

performing creatives by CTR)

-best practices on organizing campaigns/orders, line items, creatives, etc

-linking Google Analytics to DFP

-saving custom inventory searches on DFP

-tips, tricks and time savers