dfwtrn facebook graph search webinar
DESCRIPTION
slidedeck for my September training on the use of Facebook to recruit.TRANSCRIPT
Facebook For Recruiting:
Advanced Skills
presented by Jim DurbinThe Social Media Headhunter
Tuesday, September 3, 13
Graph Search #1
•Motor Design Engineer in Wisconsin
• People Who Works as Design Engineer and Who Live In Wisconsin
•Company Filter
• Location Filter
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Facebook Survey-2012
• 66% companies surveyed report using FB
•An increase in number, quality, and referrals
• 14% increased time to hire, 21% decreased
• In 2012, 30% said FB was their number one source from social media
• It depends on who you are looking for
Tuesday, September 3, 13
SuccessFactors Stats - Megacorp
• LinkedIn: 368 hires from 381,462 apps
• LinkedIn Groups: 152 hires from 69,615 apps
• Facebook: 219 hires from 7,467 Apps
• Total Hire Percentage: .9%
but...
•Multi-channel reporting hides the truth
Tuesday, September 3, 13
Tuesday, September 3, 13
Graph Search
Tuesday, September 3, 13
A Recent Search Project
• Senior Visual Designer in Austin
• Six figure job
• Start with Graphic Design
• Search companies
•Create list, move to LinkedIn
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
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Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Current Searches
•Mobile Developer
• LinkedIn, Facebook
• Paralegal in Houston
• Store Manager - Restaurant
•VP Sales, Software, Dallas
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
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Tuesday, September 3, 13
Tuesday, September 3, 13
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Tuesday, September 3, 13
Tuesday, September 3, 13
Hashtags
Tuesday, September 3, 13
Generic Hashtag search
• Events
• Technologies
• Companies
• Promoting your content
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Connecting with Candidates
Tuesday, September 3, 13
Profiles
• Are you going to use your personal account?
• Friends, families, pictures, politics, beliefs, life
• Is your profile set up for recruiting?
• What will your company say?
• Current profile cleanup
• New or Secondary profile breaks Facebook TOS
Tuesday, September 3, 13
Don’t Have To Be Connected To See Friends...
Right Click on each name of best candidates...
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Building Your Network
• LinkedIn, Twitter, YouTube
• Profile and About page
• Tagging your internal database
• Promoting your Facebook page
• Adding friends through personal connections
• Face to face candidates (setting expectations)
Tuesday, September 3, 13
Adds, Blocks, And Privacy
• Too many messages = temporary blocks
• Too many reported messages = temporary blocks
• You can still use Facebook
Tuesday, September 3, 13
Advertising And Job Ads
Tuesday, September 3, 13
Tuesday, September 3, 13
Tuesday, September 3, 13
Questions
Tuesday, September 3, 13
Social Media Talent
• http://socialmediaheadhunter.com
• http://Facebook.com/smheadhunter
• (connect on LinkedIn)
Tuesday, September 3, 13