dg507 value propositioning group 1: martijn bodde | jelle dekker | zehao cui 11-11-2009
TRANSCRIPT
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DG507 Value Propositioning
Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui
11-11-2009
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Task Description Analyze consumer insight for Philips
“Perfective” Iron. Formulate consumer insights for project
“DPL17 Where-able to wear”
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Philips Perfective Iron
-Philips & Robijn-Price : 90 Euros-Easy to use with cartridge-Cartridge can only be found in electronic stores
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Consumer Insights Target Group
Age from 18 to 45. House wives & Employees. People who are willing to spend more on the
ironing. Students are more enthusiastic about it than
employees.
Sources:http://www.marketingonline.nl/topofflop/case03.2004.htmlhttp://archief.fembusiness.nl/2005/11/05/nummer-44/Philips-Sense--Complexity.htm
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Consumer Insights
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Consumer Insights
Problems of the product Unlike Senseo, users don’t need the cartridges to use the
iron machine. It is too expensive for what it offered.
People chose to go for regular water and not the cartridge Perfective thus became normal iron for people
Product from Philips & Robijn Easy of use
Only enter cartridge and go No problem with chalk
Effective Better ironing results
Efficiency Take less time
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Project: Where-able to wear Starting point:
Giving use to product from client -> Textile+light Choice of subject -> Safety for sporty cyclers
Concept: Showing speed by making lighting in clothes and
dynamic.
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Consumer Insights Target Group
- Sportive cyclers who care about safety.- Cyclers who are interested in measuring and
showing their speed.- Aging from 18 to 45.- Consumers of existing cycling wears.
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Consumer Insights
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Thank you!
The End