#dgpconf19...11.00 | effective seo in 2019, ian lockwood 11.40 | paid digital advertising,...

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Page 1: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

#DGPConf19

Page 2: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

Welcome Address

Councillor Trevor Pendleton

Cabinet Support Member for Strategic Planning

#DGPConf19

Page 3: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

Agenda

09.30 | Welcome

09.40 | Know your Business with Data - Google Digital Garage

10.30 | Break

11.00 | Effective SEO in 2019, Ian Lockwood

11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanleyy

12.20 | How AI will transform marketing in the next five years - Rob Gregory

13.00 | Lunch and Networking

14.00 | Celebrating Success - Future of Digital Support Leicester and Leicestershire - Jon Egley

14.15 | Content Marketing in a non-text world - Paul Ince

14.45 | Leveraging Social Media Groups – Liam Lally

15.30 | Panel Discussion

15.45 | Close

Page 4: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

Aim of today, to

> bring you right up to date> interact with you> inspire you> network with you and fellow delegates> have some fun

Page 5: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

“Interaction time”

1. Go to PollEv.com

2. Enter DGPCONF19

3. Respond to activity

Alternatively text dgpconf19 to 07480 781235

Page 6: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next
Page 7: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

#DGPConf19

Page 8: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

If anything does go wrong!

Page 9: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next
Page 10: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

A B C

Page 11: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

The answer is?

https://petapixel.com/2018/12/17/these-portraits-were-made-by-ai-none-of-these-people-exist/

All of them!

“creating needed “photos” out of thin air may be as

simple as typing in a description into an AI-powered

desktop app”

“Digital Disruption”

Page 12: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next
Page 13: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

2

1

3

Network Time (LinkedIn style)

Page 14: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next
Page 15: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

Celebrating Success –Digital Growth ProgrammeJon Egley

Page 16: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

Aims and Objectives

“To support growing businesses to explore and introduce new and emerging Digital products and services into their

business to improve competitiveness and productivity ”and productivity

Page 17: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

> Provide intensive support to 1,000+ enterprises> Create new businesses> Enable enterprises to introduce new to the firm products> Encourage enterprises to adopt superfast broadband

Aims and Objectives

Page 18: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

> 48 ‘awareness-raising’ seminars & demonstrators> 240 action-planning workshops> 2 x Digital Conference> Dedicated Digital Business Advice> Technology grant scheme

Resources

Page 19: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next

> Events/workshops running until the end of May 2019

> The Chamber and Leicestershire County Council are looking to

continue to invest - extend the project for a further three years

from 1 July 2019

> If successful, continue to offer events, workshops, Digital

Adviser support, £800,000 technology grants

Future

Page 20: #DGPConf19...11.00 | Effective SEO in 2019, Ian Lockwood 11.40 | Paid Digital Advertising, Challenges and Successes - Ann Stanley y 12.20 | How AI will transform marketing in the next