dhananjay project
TRANSCRIPT
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OBJECTIVES OF THE STUDY
The main objective of the training was to study the systematic procedure of corporate sales to
overcome any kind of error, bottleneck, frauds and mistake for the awareness and
implementation of standardized rules & regulations & documentation to contribute the
integration of global market up to any extent.
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History of Samy Shrink Wrap
Samy Shrink Wrap(an ISO 9001:2008) was incepted in the year of 2007 promoted and
managed by highly technically qualified professionals, located in Noida (U.P.) is well
known among the leading Business centers of , North India.
Various attributes that differentiates us from our competitors include modern machinery,
sophisticated Infrastructure and technical professionals. Our aim is for complete customer
satisfaction. In the near future, we aim to enhance our in-house facilities and
infrastructure.
e began our operations with manufacturing of decorative PVC
rink labels, PET printed shrink labels, & Pouches. We also provide
ckaging solution as per customer requirements, which may include
ecial kind of process and equipments. Swiftly, we enhanced our
oduct domain to provide a wide range of flexible packaging
utions.
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SAMY SHRINK WRAP are wraps constructed from film material that rather than using
adhesive, shrinks to a product’s surface when heat is applied. This type of labeling allows the
graphics to be printed around the entire circumference as well as take the shape of the
product’s container. In a very competitive world, the eye-catching 360° graphics has great
consumer appeal.
OBJECTIVE OF SAMY SHRINK WRAP
The objective of my research is as bellow
>To know the perception of dealer towords level
> Corporate sales of SSW
> To know the area covered by the SSW
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Advantages of SHRINK WRAP:
• Cost effective product labeling and decoration
• High end look and feel adds value to the product with eye catching design
• Allows labeling & decorating on complex shaped containers
• Eliminates custom printed containers
• One-off prototypes and short runs for market testing
•
360 degrees graphics market the product from every angle
Many industries are rapidly adopting the 360° graphics that shrink wrap labels provide.
Extremely popular in food and beverage products shrink wraps can are also used to decorate
pet products, personal care and cosmetic products, pharmaceuticals, retail products.
The file material used to create the wraps is typically PVC, PETG, OPP, PP and custom
formulations. See our technical details for more information on Shrink wrap film materials.
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Samy shrink wraps do not necessarily have to cover the entire surface area of a container,
though they can as Full Body Shrink wraps. Shrink wraps can cover only a portion of the
container, such as the shoulder, and shrinks to fit once heat is applied, allowing
unconventional contours to display sleek graphics that adhesive labels would not stick to
without bunching. These labels will generally be placed on the body of the container, letting
the cap or lid be sealed separately with a shrink band or through the use of some other type of
seal, though it is possible to to it in one shot with one shrink wrap. Shrink wrap labels can
save in warehousing costs, especially when packaging different varieties of the same type of
product. Instead of having to warehouse several different printed containers, only one blank
container and the different product labels would need to be warehoused, greatly reducing the
space needed for the variety of packaging.
Full - body shrink:
Full body shrink wraps form fit to the entire body of the container. They will shrink to fit the
contour of the entire container, allowing it to be decorated 360 degrees from top to bottom,
maximizing marketing space. The full body shrink wrap can easily give an old product an
updated appearance by using shrink wraps to cover up the old label, or offer an opportunity to
re-brand the product and create exceptional shelf appeal. The portion of the wrap covering
the cap or lid can be perforated, making it esier to remove while forming a tamper-evident
band that gives customers piece of mind when buying your product. Full body shrink wraps
feature UV protection, something smaller labels cannot accomplish. Full body shrink wraps
can also be used to package two containers together with Combination Packaging.
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Preforms:
Preforms are shrink film bands manufactured to fit particular shapes of containers,
eliminating the need for custom designs. Preformed bands work especially well with
reverse tapered containers and containers that do not have shoulders to hold the band
in place before shrinking. As is the case with all shrink film, preforms will shrink to
fit tightly around the container once heat is applied. These bands can be clear,
colored, preprinted or custom printed.
Tamper - Evident Bands:
Tamper-evident bands are one of the major uses of perform shrink film. These bands can be
printed with warning messages or safety seal text and are often used in conjunction with
another type of warning label – advising that if the seal provided by the tamper-evident band
is broken the product may not be good. The use of tamper-evident bands promotes a sense of
security to the consumer that the product has not been altered throughout the distribution
process. Vertical and horizontal perforations can be added to make the band easier to remove.
Combination Packaging:
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Combination packaging uses shrink wraps to package multiple containers together for the
purpose of offering it as one product. Using form fitting shrink wrap material allows you to
package different sized and shaped containers together easily. There are many benefits and
reasons for combo packaging including:
• Customer savings
• Free samples for new product promotions
• Get rid of excess inventory by selling more slow moving items at a time
• Increase sales during slow periods with buy one get one free enticements
• Use complementary products – Free gift/bonus with purchase
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Our Clients
• Fashion Suitings Pvt.Ltd. , Bhilwara (Rajsthan)
• Job Work Devyani Food Industreis Pvt. Ltd., Solan (H.P.)
• Sach Herbotech Products, Sirsa (Haryana)
• Swastik Agrotech Products, Sirsa (Haryana)
• Dazzle Bevrages, Bhubneswar (Orissa)
• Life Drop Industries, Bhubneswar (Orissa)
• Home Alone Foods Pvt. Ltd., Ghazibad(U.P.)
• Hegeia Fruit & Vegetable rocessors Pvt. Ltd., Madi (H.P.)
• Job Work Intimate Agrotech Pvt. Ltd., Jaipur (Rajsthan)
• Leeford Healthcare Ltd., Borivali(E), Mumbai
• Sri Pal Chemicals, Patna (Bihar)
• Delight Dairy Limited, Dewas (M.P.)
•Radha Kishan Das & Corporation, Hathras (U.P.)
• Shri Vaishnavmaa Remedies, GandhiNagar (Gujrat)
• Lloyd Pharmacuticals, GandhiNagar (Gujrat)
• Patanjali Ayurved Ltd. Haridwar (U.K.) Siliguri
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• Soaps & Chemicals Pvt. Ltd., Jalpaiguri (W.B.)
• Wheezal Labs (P) Ltd., Dehradun, (U.K.)
• Keshav Industries, Haridwar (U.K.)
• Khandelwal Edible Oils (P) Ltd. Bareilly (U.P.)
• Jaju Pharmaceuticals (P) Ltd. Kasganj (U.P.)
• Mona Cosmetics Pvt. Ltd., Indore (M.P.)
• Durga Gram Udhyog Sansthan, Dehradun (U.K.)
• Shree Inderbhan Industres, Roorkee (U.K.)
• Master Foods, Ajmer (Rajasthan)
• Mokkoti Milk Foods, Chittor (A.P.)
• Gollapalli Dairy Products, Ananthpur(A.P.)
• Stick Well Industries Indore (M.P.)
• Geeaqua Industries, Bhagalpur, (Bihar)
• Suvadra Farming, Dhanbad (Jharkhand)
• R.K. Industries Patna, (Bihar)
• Indo Asian Mineral Water & Allied Products, Patna,Bihar
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SAMY SHRINK WRAP is wraps constructed from film material that rather than using
adhesive, shrinks to a product’s surface when heat is applied. This type of labeling
allows the graphics to be printed around the entire circumference as well as take the
shape of the product’s container. In a very competitive world, the eye-catching 360°
graphics has great consumer appeal.
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Composition
The most commonly used shrink wrap is polyolefin. It is available in a variety of thicknesses,
clarities, strengths and shrink ratios. The two primary films are either cross linked, or non
cross linked. Other shrink films include PVC and several other compositions.
Co extrusions and laminations are available for specific mechanical and barrier properties for
shrink wrapping food.
Manufacture
A machine designed to continuously wrap up to 35 packets per minute
A shrink film can be made to shrink in one direction (unidirectional or mono-directional) or
in both directions (bidirectional).
Films are stretched when they are warm to orient the molecules from their initial random
pattern. Cooling the film sets the film's characteristics until it is reheated: this causes it to
shrink back toward its initial dimensions.
Prior to orientation, the molecules of a sheet or tube are randomly intertwined like a bowl of
spaghetti. The molecules are coiled and twisted and have no particular alignment. However
when a draw force is imposed, the amorphous regions of the chains are straightened and
aligned to the direction of orientation. By applying proper cooling, the molecules will be
frozen in this state until sufficient heat energy is applied to allow the chains to shrink back.
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One can visualize this phenomenon by stretching a rubber band and dipping it into liquid
nitrogen so as to freeze in the stretched state. The band will remain in this state as long as it is
kept at sufficiently cold temperatures. However, when enough heat energy is applied, the
rubber band will shrink back to its original relaxed state.
Orientation on a commercial scale can be achieved using either of two processes: a
tenterframe or a bubble process. Tenterframe technology is used to produce a variety of
“heat-set” products, with BOPP being the most common (heat-setting is a process whereby a
film is reheated in a constrained state such that the shrink properties are destroyed).
The second commercial process is the bubble process, sometimes referred to as the tubular
process. In this process, a primary tube is produced by either blowing or casting the tube onto
an external or internal mandrel, respectively. It is common to use water to help cool the
primary tube at this point. After the primary tube has been cooled, it is then reheated and
inflated into a second bubble using air much like a balloon is blown. Upon inflation, the tube
is oriented in both directions simultaneously.
The family of shrink films has broadened over the years with many multilayer constructions
being sold today. Shrink film attributes include shrink, sealability, optics, toughness, and slip.
With regard to shrink properties, there are onset temperature, free shrink, shrink force, shrink
temperature range, memory, and overall package appearance.
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Use s
• Shrink wrapped helicopters
• Shrink wrap is applied over or around the intended item, often by automated
equipment. It is then heated by a heat gun or sent through a shrink tunnel or oven for
shrinking.
• Shrink wrap can be supplied in several forms. Flat rollstock can be wrapped around a
product, often with heat sealing to tack the film together. Centerfolded film is
supplied on a roll with the plastic is folded in half: product is placed in the center
portion, the remaining three edges are sealed to form a bag, and the package then
heated which causes the bag to shrink and conform to the product placed in the bag.
Pre-formed shrink bags plastic bags are used with one end open: the product is placed
in the bag, sealed, and sent for heat shrinking.
• Shrink wrap can be used to wrap buildings. It can wrap roofs after hurricanes,
earthquakes, tornadoes and other disasters. Shrink wrap can be used for
environmental containments to facilitate safe removal of asbestos, lead and other
hazards.
• Shrink wrap is sometimes used to wrap up books, especially adult-oriented ones and
certain comics and manga, mainly to prevent them from being read by minors.
• Software on carriers such as CDs or DVDs are often sold in boxes that are packaged
in shrink wrap. The licenses of such software are typically put inside the boxes,
making it impossible to read them before purchasing. This has raised questions about
the validity of such shrink wrap licenses.
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Shrink wrap is commonly used as an overwrap on many types of packaging, including
cartons, boxes, beverage cans and pallet loads. A variety of products may be enclosed in
shrink wrap to stabilize the products, unitize them, keep them clean or add tamper resistance.
It can be the primary covering for some foods such as cheese, meats,vegetables and plants.
Heat-shrink tubing is used to seal electric wiring.
Shrink bands are applied over parts of packages for tamper resistance or labels. It can also
combine two packages or parts.
Shrink wrap is also commonly used within more industrial applications using a heavier
weight shrink film. The principles remain the same with a heat shrinking process using a
hand held heat gun. The following shrink wrap applications are becoming more widely used
and accepted:
• Industrial shrink wrap containment of large plant equipment/components,
• Scaffold wrap containment of buildings/bridges,
• Building temporary shrink wrap structures for storage or other business operational
uses,
• Marine shrink wrapping of boats and other vehicles,
• Shrink wrapping of palletized freight
• Disaster contingency and relief projects such as damaged buildings/roofs.
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SAMY SHRINK
CORORATE
STRATEGY
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• INTRODUCTION
• THE INCREASING EMPHASIS ON STRATEGY
• PLANNING
• THE STRATEGIC PLANNING PROCESS
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Introduction to Corporate strategy
Capitalism, diversification, and corporate goal
The natural development of most corporations during the last 30 years has resulted in some
degree of diversified, decentralized operations The tendency to lower investment
risk by diversifying a company’s business and product line has made in difficult for corporate
executives to manage the myriad of operational details in a wide range of business. The
investment community in recent year has pressured companies to become less diversified by
rewarding forcing companies with significantly higher multiples of stock price to earnings. In
spite of this pressure the diversified decentralized from of corporate organization is still the
dominate mode of operation of most large public U.S companies.
Some businesses with market leadership through new product innovation or
through patent are able to earn sufficient profit margins and the resultant cash flow to support
almost any market growth rate. But such situations are very rare and they are most often
found in so called high technology, research oriented business.
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THE INCREASING EMPHASIS ON STRATEGIC PLANNING
THE EVALUATION PROSS :
The fundamental compelling force leads managers to engage in strategic planning are the
eventual appraisal of performance. Stockholders evaluate the performance of the company in
term of the profits earned, the dividend paid, the market price of the company and its
management customers continually appraise a business performance in term of the charged
for its products, product quality and reliability, and the ability of the organization to meat
deliver dates. Vendors demand timely payment of obligations. Government agencies
maintain surveillance over operational factors such as market shares and pricing policies
antitrust regulation pollution control equal employment opportunities and many others.
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IDENTIFYING THE MEASURES
The professional’s assets the adequacy of the operating results of a business through a
complex evaluation of the interrelationship of these attributes. Which of the performance
criteria are preferred has changed in the past , with periods in which growth or return on
investments or then stability where preferred .the measures of financial results have gradually
become more sophisticated, with transition from ‘”earning “ to earning “ per shares “ to
return on investment “ to “cash flow “
If two businesses are highly profitable relative to comparable companies in their industries,
and if both have ample cash flow to found theirs operation then professional analysts will
prefer the company with the higher past or potential growth rate in sales profits, and
network..
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ADDITIONAL COMPLICATING FACTORS
Others factors complicate management job and mandate careful strategic planning
.These factors include the following;
1- Size of business organization
2- Product proliferation
3- Diversification
4- Decentralization
5- Growth of international business
6- Government regulation
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THE STRATEGIC PLANNING PROCESS OF MARKETING
The strategic planning process covers concept and terminology related to corporate
strategy formulation and implementation .The strategy planning phase of corporate
strategy formulation consists of looking towards the future proving direction to the
firms of the business in which the firms chooses to be engaged and setting appropriate
goals and objectives. Strategic planning must be augmented by a detail operational
planning system that enhances the likelihood that the firms operating units will
achieve the desired results .with appropriate goals and objectives set and strategies for
achieving them in place the firms must decide how to the organize to provide the best
environment for achieving the strategic goal and objectives through the
implementation of the strategy
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Strategic Planning Process
Business control system product /marketing feedback
Situation Business knowledge Technological developments
Control system
Define
Problems$ Insight Finance (payback Accounting return present
value
Opportunity I internal Rate of Return)
Accounting (Breakeven charts fixed
variable$
Direct cast
Define Creativity Operation (Inventory analysis
Alternatives
Evaluate Analysis marketing (sales forcost, marketing Share
Alternatives analysis, price /volume relationship
Logical conclusions, Linear programming
Choose Course Decision making mini max principal, subjective
Of Action
Key success factor system design
Monitor Result Control system organization staffing, direction
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PRODUCT DETAILS
OF
SAMY SHRINK WRAP
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In today's market scenario Packaging is a phenomenon of paramount importance on the basis o
which we purchase the products. Various products have received tremendous response merely
because of attractive and quality packaging. We, Samy Shrink Wrap are manufacturer and supplie
of PVC Shrink Labels, PVC Shrink Sleeves, Shrink Sleeves Labels, Heat Shrink Labels, Hea
Shrink Sleeves, across the world.
PROFILE | QUALITY | INFRASTRUCTURE
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PROFILE Samy Shrink Wraps has been a pioneer in the field of polymer
Manufacturing & processing for the past three decades or so. We are one of the largest
manufacturers and convectors of PVC shrink labels, PVC shrink sleeves, shrink sleeves
labels, heat shrink labels, heat shrink sleeves etc.
The Worldwide acceptance of our products demonstrate the exceptional quality of our
materials. This acknowledged position we are in has been achieved by the serious efforts of
commitment towards our customers along with following innovative trends in the
manufacturing processes. So today we are synonymous to quality, reliability and satisfaction.
PRODUCTS:
We have been manufacturing Eco-friendly shrink packaging materials and labels for a long
time keeping in mind the changing needs of the industry and customers. We have created a
niche for our array of products on the platforms of superior quality and utility. Our range of
products includes:
» PVC Shrink Labels
» PVC Shrink Sleeves
» Multi Color Shrink Labels
» PVC Shrink Tubes
» PVC Shrink Neck Performs
» Cling & Stretch Film
» Customized Shrink Wrapping Machine(Tunnels & Chambers)
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QUALITY
We put accent on quality of our packaging material, as we know that it will be a success-
defining factor for many products. We have a passion for quality and an ability to transform
the quality parameters into our products. Our products give a flawless performance and
conform to the international standards of quality.
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Printing machine
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INFRASTRUCTURE
we have one of the largest production capacities in India with 8 film plants with a daily
production capacity of over 5 tones along side an 8 color rotogravure printing machine
complemented by photo sensed label cutting machine with a production speed of over 15
lacks pieces of labels per day. We also have specialized sources for electronically engraved
cylinders and an in house visualizing and designing facility.
CLIENTEL
we have a widespread client base across the length and breadth of the industry verticals
around this world owing to our strong and effective network. We have been exporting to
different nations and have earned an excellent reputation of being a forerunner with supreme
quality of products.
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Rate calculation.
Take label size in mm= Mili meter
Film thickness in micron
(Width + 10mm x micron x density x .002)/2 = A
Where
Density of PVC = 1.36 and .002 is constant of PVC
+10 mm = margin gumming
(1000 x 1000)/ Height = B
B/A =C
C= this is the label qty. which becomes in 1 kg plain PVC
If you want the printed label qty you have to increase micron by +3.
Today scenario 29/7/2011
Cost of Plain PVC is Rs 125/kg
Ink is Rs 250/kg
In 1 kg PVC averages ink consumption is 80gm.
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Labour cost is 25/kg for printed Film
Electric charge is Rs 2.5/kg
Depreciation of machines Rs 2/kg
Averages Profit Rs 30/kg
For Example: for 32 micron
Printing size 250(w) x 55(h)
(260 x 35 x 1.36 x .002)/2 = 12.37
(1000 x 1000)/ 55 = 18181
18181/12.37= 1469
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THE DIFFERENT LEVELS OF THE PRODUCT
OF
SAMY SHRINK WRAP
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INTRODUCTION
OF
MARKETING
MARKETING
DEFINITION:
“Marketing is the process of understanding and influencing market’
“Marketing is the delivery of standard of living to society”
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[Paul mazur]
Marketing is the process used to determine what products or services may be of interest to
customers, and the strategy to use in sales, communications and business development. It
generates the strategy that underlies sales techniques, business communication, and business
developments.[1] It is an integrated process through which companies build strong customer
relationships and create value for their customers and for themselves
Marketing is nothing but a simple obligation to human being or managerial point of view
market start with recognition of need and want on the part of consumer and end with the
fulfillment of the need and want on part of marketers at right time, right place, right price,”
[Philip kotler]
MARKETING AS A PROCESS
Marketing is a process that marketing manager execute. In a number of instances, marketing
manager dose not manage people, but manage the marketing process. A product manager is
an example of such marketing manager; He/she managers the marketing process for a product
within in larger market organization. We as consumers see the result of that process in the
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form of products, stores, shopping mall advertisement sales promotion, price etc. the process
usually involves four phases;
ANALYSIS- Marketing must be understood and this understanding flows form analysis.
Marketing manager spend weeks analyzing their markets before they undertake the
development marketing plans for influencing those markets.
Planning – Once a market is understood marketing programs and event must be designed
for influencing the market customer and consumer and events the firm competitors.
Execution – The marketing events are executed in the market advertisement, price, set
sales calls are made etc.
Motivation - Marketing is not static entities and thus must be
monitored at all time. After event execute the need to be evaluated. The
planning assumption upon which the upcoming event is based must be
continually tested, they are not longer true then the event may need
modification.
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MANAGERS THE D ROLE OF MARKETING
Marketing manager’s play many roles and we can describe them with words that being with
letter D
Detective
Designer
Decision making
Decision influencer
Diplomat
Evolution of marketing
An orientation, in the marketing context, related to a perception or attitude a firm holds
towards its product or service, essentially concerning consumers and end-users. Throughout
history, marketing has changed considerably in conjunction with consumer tastes.
Earlier approaches: The marketing orientation evolved from earlier orientations,
namely, the production orientation, the product orientation and the selling orientation.
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Orientation
Profit
driver
Western
European
Timeframe
Description
ProductionProduction
methods
until the
1950s
A firm focusing on a production orientation
specializes in producing as much as possible of
a given product or service. Thus, this signifies a
firm exploiting economies of scale until the
minimum efficient scale is reached. A
production orientation may be deployed when a
high demand for a product or service exists,
coupled with a good certainty that consumer
tastes will not rapidly alter (similar to the sales
orientation).
Product
Quality
of the
product
until the
1960s
A firm employing a product orientation is chiefly
concerned with the quality of its own product. A firm
would also assume that as long as its product was of a
high standard, people would buy and consume the
product.
Selling Selling
methods
1950s and
1960s
A firm using a sales orientation focuses primarily on
the selling/promotion of a particular product, and not
determining new consumer desires as such.
Consequently, this entails simply selling an already
existing product, and using promotion techniques to
attain the highest sales possible. Such an orientation
may suit scenarios in which a firm holds dead stock, or
otherwise sells a product that is in high demand, with
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little likelihood of changes in consumer tastes that
would diminish demand.
Marketing
Needs
and
wants of
cus-
tomers
1970 to
present
day
The 'marketing orientation' is perhaps the most
common orientation used in contemporary marketing.
It involves a firm essentially basing its marketing plans
around the marketing concept, and thus supplying
products to suit new consumer tastes. As an example, a
firm would employ market research to gauge consumer
desires, use R&D to develop a
product attuned to the revealed information, and then
utilize promotion techniques to ensure persons know
the product exists.
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Contemporary Approaches
Recent approaches in marketing include relationship marketing with focus on the customer,
business marketing or industrial marketing with focus on an organization or institution and
social marketing with focus on benefits to society.[10] New forms of marketing also use the
internet and are therefore called internet marketing or more generally e-marketing , online
marketing , search engine marketing, desktop advertising or affiliate marketing . It attempts to
perfect the segmentation strategy used in traditional marketing. It targets its audience more
precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet
marketing is sometimes considered to be broad in scope, because it not only refers to
marketing on the Internet, but also includes marketing done via e-mail and wireless media.
Orientation
Profit
driver
Western
European
timeframe
Description
Relationship
marketing /
Relationship
management
Building
and keeping
good
customer
relations
1960s to
present
day
Emphasis is placed on the whole relationship
between suppliers and customers. The aim is to
provide the best possible customer service and build
customer loyalty.
Business
marketing /
Industrial
marketing
Building
and keeping
relationship
s between
organizatio
1980s to
present
day
In this context, marketing takes place between
businesses or organizations. The product focus lies
on industrial goods or capital goods rather than
consumer products or end products. Different forms
of marketing activities, such as promotion,
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nsadvertising and communication to the customer are
used.
Social
marketing
Benefit to
society
1990s to
present
day
Similar characteristics as marketing orientation but
with the added proviso that there will be a
curtailment of any harmful activities to society, in
either product, production, or selling methods.
Branding Brand value
1980s to
present
day
In this context, "branding" is the main company
philosophy and marketing is considered an
instrument of branding philosophy.
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MARKETING
STRATEGY
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• INTRODUCTION
• PRICING
• PROMOTION
• PRODUCT
• DISTRIBUTION
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MARKETING STRATEGY
INTRODUCTION
In today‘s very competitive marketplace a strategy that insures a consistent approach
to offering your product service in a way that will outsell the competition is critical.
However, in concert with
Defining the marketing strategy you must also have a well defined methodology for
the day to day process for implementing it, It is of little value to have a strategy if you
lack either the resources or the expertise to implement it.
In the process of creating a marketing strategy you must consider many factors. Of
those many factors, some are more important than others. Because each strategy must
address some unique
Considerations, it is not reasonable to identity ‘every’ important factor at a genetic
level. However, many are common to all marketing strategies. Some of the more
critical are described below.
You begin the creation of your strategy by deciding what the overall objective of your
enterprise should be. in general this falls into one of four categories:
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If the is very attractive and your enterprise is one of the strongest in the industry
You will want to invest your best resources in support of your offering.
If the market is very attractive but your enterprise is one of the weaker ones in the
industry you must concentrate on strengthening the enterprise, using your offerings a
stepping stone toward this objective.
If the market is a not especially attractive but your enterprise is one of strongest in
the industry then an effective marketing and sale effort for your offering will be good
for generating near term profit .
If the market is not especially attractive and your enterprise is one of the weaker ones
in the industry you should promote this offering only if it supports a more profitable
part of your business (for instance if this segment completes a product line range) or
if it absorbs some of the overhead costs of a more profitable segment Otherwise, you
should determine the most cost effective way to divest your enterprise of this
offering...
Having selected the direction most beneficial for the overall interests of the
enterprise, the next step is to choose a strategy for the offering that will be most
effective in the market. This means choosing one of following ‘generic strategies
(first described by Michael porter in his work competitive advantage)
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DISTRIBUTION:
Product distribution (or place) is one of the four elements of the marketing mix. An
organization or set of organizations (go-betweens) involved in the process of making a
product or service available for use or consumption by a consumer or business user.
The other three parts of the marketing mix are product, pricing, and promotion.
The distribution channel:
Distribution is also a very important component of Logistics & Supply chain management.
Distribution in supply chain management refers to the distribution of a good from one
business to another. It can be factory to supplier, supplier to retailer, or retailer to end
customer. It is defined as a chain of intermediaries, each passing the product down the chain
to the next organization, before it finally reaches the consumer or end-user. This process is
known as the 'distribution chain' or the 'channel.' Each of the elements in these chains will
have their own specific needs, which the producer must take into account, along with those of
the all-important end-user.
.
Channels
A number of alternative 'channels' of distribution may be available:
Distributor, who sells to retailers via direct marketing, or brokers can also be used,
Retailer (also called dealer or reseller ), who sells to end customers
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Direct Distribution (Direct Marketing), where an organization sells its products directly to
the end customer. For example in case of online purchases (Internet Marketing and E-
commerce) there will be the seller and customer. For this the seller and the customer may
depend on various shipping providers.
Advertisement typically used for the consumption goods
Distribution channels may not be restricted to physical products from producer to consumer
in certain sectors, since both direct and indirect channels may be used. Hotels, for example,
may sell their services (typically rooms) directly or through travel agents, tour operators,
airlines, tourist boards, centralized reservation systems, etc. process of transfer the products
or services from Producer to Customer or end user.
Channel decisions
Channel Sales is nothing but a chain for to market a product through different sources.
• Channel strategy
• Gravity & adventure
• Push and Pull strategy
• Product (or service)
• Cost
• Consumer location
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RESEARCH
METHODOLOGY
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RESEARCH METHODOLOGY
DATA TYPE.
• Primary Data.
• Secondary Data.
Collection of Primary Data:
• Questionnaire method.
• Interviewing.
Collection of-secondary data:
• Internet
• Magazine
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PRIMARY DATA
Raw data is a term for data collected from a source. Raw data has not been subjected to
processing or any other manipulation; it is also known as primary data. It is a relative term
(see data). Raw data can be input to a computer program or used in manual analysis
procedures such as gathering statistics from a survey. It can refer to the binary data on
electronic storage devices such as hard disk drives (also referred to as low-level data).
SECONDARY DATA
Secondary data is data collected by someone other than the user. Common sources of
secondary data for social science include censuses, surveys, organizational records and data
collected through qualitative methodologies or qualitative research. Primary data, by contrast,
are collected by the investigator conducting the research.
Secondary data analysis saves time that would otherwise be spent collecting data and,
particularly in the case of quantitative data, provides larger and higher-quality databases than
would be unfeasible for any individual researcher to collect on their own. In addition to that,
analysts of social and economic change consider secondary data essential, since it is
impossible to conduct a new survey that can adequately capture past change and/or
developments.
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Sources of secondary data
As is the case in primary research, secondary data can be obtained from two different
research strands:
• Quantitative: Census, housing, social security as well as electoral statistics and other
related databases.
• Qualitative: Semi-structured and structured interviews, focus groups transcripts, field
notes, observation records and other personal, research-related documents.
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SUGGESTION
In the case of SAMY SHRINK WRAP
• Marketing executive should be increase
• Improved product Development management
• More modernization machine should be adopted
• It should necessary to establish branches of every state
• Makes Good color $ design
• Some promotion activity
• Installment payment facility should be necessary in dealer
• Good relation between dealer $ whole sealers
• Continue investment in R$D
• More facility given to the employee
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FINDINGS
It facilitate to the market executive with a phone, Bike & petrol.
It gives 2% commission facilities according the order
Rate calculation is bellow
It depends upon the color
1 To 4 color = Rs. 0.80 paisa
5 To 6 color =Rs. 0.95 paisa
More than 6 color = Rs. 1.03 To 1.10 paisa
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CONCLUSION
SAMY SHRINK WRAP service is so good or famous in Noida because it give qualitative
product with chief rate, SAMY SHRINK WRAP create a brand name in New Delhi so brand
means
BRAND = PRODUCT + IMAGE
As we know that SAMR SHRINK WRAP creates a brand name dealers mind so it give soft
Level and hard Level.
It the company properly satisfied the dealer, they dose not switched over the other company.
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ANNEXURE
QUESTIONNAIRE
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Hello, I am DHANANJAY KUMAR is studying as student in INSTITUTE OF
MANAGEMENT STUDIES (DEHRADUN) seeking your kindly operation of
‘‘Market strategy in corporate sale to Samy Shrink Wrap’” kindly provide the Information in
this following questionnaire.
Let us know the following information about yourself and product
Q.1 Name
Q.2 which of this categories best describe your educational qualification?
a) Did not completed high school
b) High school
c) College
d) Graduation
e) Post graduation
f) Other
Q.3 Age
a) 16-20 (year)
b) 21-30
c) 31-40
d) 40 year and above
Q.4 Do you use Samy Shrink Wrap product?
a) Yes
b) No
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Q.5 Are you know about label?
a) YES
b) NO
Q.6 Are you know what is soft label and hard label?
Q.7 which is the best label according to you?
Q.8 How many days you get your label order?
a) Less than 10 days
b) 10 to 20 days
c) 20 to 30 days
d) More than 30 days
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Q.9 Are you satisfied the product quality?
a) Very good
b) Good
c) Average
d) Poor
Q.10 Is it a branded company?
a) yes
b) No
Q.11 Are you fully satisfied the product ?
a) yes
b) No
Q12 Do you prefer any other brand?
a) yes
b) No
Q.13 Are you full satisfied from the company?
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Books
1-MARKETING MANAGEMENT; By Philip kottler (12edition)
2-PRODUCT MANAGEMENT; By Ramanuj majumdar (second edition)
3-CORPORATE STRATEGY; By John l.Colley
4-MARKETING AND SALES MGT; By Perm Kumar
MAGAZNES
5- BUSINESS INDIA
6- INDIA TODAY
7- BUSINESS WORLD
NEWS PAPER
8- The Times Of India
9- The Hindu and Economics Times
WEBSITES
www.wikipedia.org
www.samyshrinkwraps.com
www.enciclopediabritannica.com
www.google.com