Dhirender Nirwani

IBM developerWorks

February 2010

IBM developerWorks

NEED IT ? GET IT

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An Introduction to IBM developerWorkshttp://www.ibm.com/developerworks

IBM’s community of developers, IT Professionals & students

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What we offer IBM developerWorks is the

destination on the web for developers and IT professionals to stay on the cutting edge and develop their skills on open standards technologies and IBM products.

Delivers the deep technical code, content, and community you need and depend on to get answers to your tough technical questions.

Delivers unparalleled content in over 4 languages, including articles, tutorials, demos, events and more.

ibm.com/developerWorks/aboutdW

developerWorks: IBM’s community of developers, IT Professionals, & students

Key Statistics:

8 M Users

Over 1M skill activities per year

34 industry awards

Serves 200 countries

Various local language sites

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Developer & DBA

Project Manager

Tester

Student

Application support

AnalystArchitect

Consultant

developerWorks has a wide breadth of technical content and community offerings for many IT roles

The audience foribm.com/developerWorks

The audience foribm.com/developerWorks

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Need it? Get it with developerWorks

Hot topics:

• Web2.0

• AJAX

• Eclipse

• UML

• Java

• XML

Develop your skills Personalize, connect, and share

Stay abreast of technical trends Download & evaluate code

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The “Hall of Fame inductees are consistent winners, whose high quality has been proven and

maintained over time”- The Jolt award web site

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Technical events: Free face-to-face seminars & hands-on

learning sessions at a location near you.

Online interactive sessions with a live speaker

Download-on-demand replay of interactive sessions; available anytime.

On-demand demos: Build skills and awareness of IBM products

and technologies with short demos showing cutting-edge IBM solutions.

ibm.com/developerWorks/offers/techbriefings

Want to learn a new skill? Watch a demo or attend a technical event

developerWorks on-demand learningresources you need, in the formatthat suits your lifestyle

Example: Watch a demo to learnmore about Rational Jazz

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Product & technology tutorials: “How to” scenarios that walk a user through

a specific task Available in varying degrees of difficulty –

from novice to expert. Certification preparation tutorials

Skill kits:

Modules packaged up for easy download and available 24x7

ibm.com/developerWorks/training

Need to strengthen your existing skill set? Complete a tutorial or download a skill kit

Example: Complete a tutorial to learn how to develop a Facebook application with PHP and IBM products

Acquire today’s in-demand skills!

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Standard trial code downloads Online/hosted sandboxes Beta code Updates & fixes

NEW! IBM products are available on the Amazon Web Services Cloud.

Plus additional services to help you evaluate – demos, tutorials, forums, etc.

Need to evaluate an IBM product or technology? We’ve got you covered with trial code & more

Example: Try WebSphere Portal Express to see if it’s the best product to create a rich internet application

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Bringing developerWorks to you

Follow us on Twitter www.twitter.com/developerworks

developerWorks gizmos iGoogle, Yahoo, Netvibes

developerWorks iPhone app ibm.com/developerWorks/iphone

Mobile developerWorks wireless.ibm.com/developerWorks

• Learn more at ibm.com/developerworks/dwgizmos

• Download the Google desktop gadget

developerWorks on Facebook

www.facebook.com/apps/application.php?id=5663866319

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developerWorks has actively invested in developing relationships with the technical community since 2004

and now

My developerWorks is Leveraging the Power of Web 2.0

“My” is the keyword

Leveraging WEB 2.0

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I NEED A COMMUNITY where I can find answers and relevant content fast, form meaningful connections,

collaborate and innovate with others outside of my

immediate team or friends.

"We must, indeed, all hang together or, most assuredly, we shall all hang separately.“

-Benjamin Franklin

Voice of Developer …

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• Hanging together …

World's Geekiest Social Network - My developerWorks

» Read Write web» http://www.readwriteweb.com/cgi-bin/mt/mt-tb.cgi/11300

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a professional network and knowledge base that connects the developer community worldwide to share and collaborate

My developerWorks…

My developerWorks runs on IBM Lotus connections.

Build a profile Add comments Personalize My home Connect with colleagues Join or create a group Tag, rate & recommend content

Start an activity Track bookmarks Contribute to a wiki Listen to a podcast Write a blog entry Post to forums

ibm.com/developerworks/mydeveloperworks

Join today!

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Delivering a platform for our audience, by our audience..

Facilitate Web as a platform

Harness the collective intelligence.Encourage participation and user contributions.

Offer a rich user experience

Align with Web 2.0 best practices. Improve findability, deliver personalization.

Encourage users to engage

Provide lower bar of entry, motivation to register.Promote collaboration among users.

Make meaningful

recommendations

Communicate the right message to the right users at the right time.Ensure the information is relevant to our user’s need.

Why My developerWorks?

* * * *

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Build your own developerWorks persona

Connect and team with colleagues of similar interests, skills and roles.

Personalize your view of developerWorks artifacts.

Follow topic experts within the community or become one yourself.

Your opinion matters. Rate, comment, tag, and participate.

ibm.com/developerworks/mydeveloperworks

Want to be part of the community? Join My developerWorks today

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1. Be recognized as a topic expert

Showcase your skills and gain recognition with over 3 million visitors a month to the developerWorks web site. Start your own blog, add comments, make recommendations and provide feedback on technical content.

2. Gain valuable feedbackGet involved and learn just what users are saying about your products. What are real problems they face? What do they like and not like? What do they want?

3. Connect with your target audience Start a discussion or provide input about a specific topic. Start a group or get a team working collaborating in Activities.

4. Expand your network, build your skills Grow your network tenfold, both inside and outside IBM.

What’s in it for you and your team… Tons!

And this is only the beginning…*

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Unified profile across all community applications Surfaces more information Additional personalization features (roles, skills, interests, goals, and more) Add photos, favorite links, and tags Connect with colleagues

ProfilesPersonalize your profile

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Check out the latest blog entries, or your own blog posts

Toggle between the latest blog entries, and My blogs.

My home > Blogs

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My home > My Feeds

Customize the My feeds widget to display the latest developerWorks content on the IBM products and technologies you specify.

Example: Watch apersonalized feed todisplay all Cloudcomputing articles themoment they arepublished, alleviating theneed to search

Content matching your interests arrives right on your desktop as its published.

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Collaborate with others members to deliver on a common goal

Attach and share documents Assign to-do items Identify key days Track progress Add comments Share new thoughts Publish best practices

Have a group task? Set up an Activity

Example: Create an activity & outlinetasks to build a new My developerWorks group

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Teaming your thing? Join or start your own Group

Share valuable links Pull in feeds from other RSS sources Communicate with group members via the message board Send emails to group members or communicate individually one-to-one

Example: Start a group to share abest practices on Java.

Groups provide an outlet for peopleto interact, share ideas, addcomments, and tag content around asubject or technology they arepassionate about.

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What can you do? Join the community!

• If you lead a technical team - create a profile on My developerWorks and ask your team members to join

• Create groups related to the topics that you work on

• If you have any ideas for a widget, contact Branavan Ganesan

*

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• Because you matter …

– Form meaningful connections that matter to you… because your network matters

– Get the recognition you deserve among your peers worldwide … because your career matters

– Find what and who you need, fast ... because your productivity matters

Summary…

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Where do you get started? Right here!

Create your My developerWorks profile https://www.ibm.com/developerworks/mydeveloperworks/profiles

Follow updates on Twitter http://twitter.com/developerworks

User RSS Feeds and Content Syndication on your Company’s Intranet Portal

Joint Communities (Make company centric communities)

Author Content, join the Authorship Recognition Programs

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developerWorks is a deep, technical resource and an online community of IT professionals and students around the world.

We are focused on making it easy for you to find the information you need, develop skills quickly, and collaborate with IBM and each other.

Get the most out of developerWorks and have your voice heard by creating your My developerWorks profile today!

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“As we enjoy great advantages from the inventions of others, we should be glad of an opportunity to serve others by any invention of ours; and this we should do freely and generously.”

- Benjamin Franklin

Merci

Grazie

Gracias

Danke