di efficiency - accelerate business growth

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Copyright © 2015, Drilling Info, Inc. All right reserved. All brand names and trademarks are the properties of their respective companies. DI Efficiency Accelerate Business Growth

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Page 1: DI Efficiency - Accelerate Business Growth

Copyright © 2015, Drilling Info, Inc. All right reserved. All brand names and trademarks are the properties of their respective companies.

DI Efficiency —Accelerate Business Growth

Page 2: DI Efficiency - Accelerate Business Growth

Copyright © 2015, Drilling Info, Inc. All right reserved. All brand names and trademarks are the properties of their respective companies. 2

Drillinginfo’s Executive Solutions Series Going Deeper with Intelligent DataDI Efficiency — Accelerate Business Growth

Also view this case study online: http://info.drillinginfo.com/tour/accelerate-business-growth/

Page 3: DI Efficiency - Accelerate Business Growth

Copyright © 2015, Drilling Info, Inc. All right reserved. All brand names and trademarks are the properties of their respective companies. 3

About Drillinginfo’s Executive Solutions for EfficiencyOptimize your organization and overtake the competition

Leading a thriving organization in today’s fast-paced, highly competitive oil and gas industry demands broader vision, deeper knowledge, and more confident decision-making than ever before.

Drillinginfo’s Executive Solutions delivers a versatile platform to: Enhance quality across all disciplines, workflows, and opportunities Keep your entire team performing at peak productivity Keep you informed on every significant development in your company and industry-wide Help you achieve unprecedented ROI

Page 4: DI Efficiency - Accelerate Business Growth

Copyright © 2015, Drilling Info, Inc. All right reserved. All brand names and trademarks are the properties of their respective companies. 4

DI Strategy — Accelerate Business Growth

Who Oilfield services company with specially engineered proppant What Amplify its business and outperform the competition Goal Determine which wells they were hired to complete in the

Bakken were outperforming their peers and generating 20% higher production volume compared to other nearby wells serviced by

the competition Challenges Creating defendable competitive advantage and effective value

proposition

Page 5: DI Efficiency - Accelerate Business Growth

Copyright © 2015, Drilling Info, Inc. All right reserved. All brand names and trademarks are the properties of their respective companies. 5

DI Strategy — Accelerate Business Growth

Step 1 – Determine a Competitive Advantage Step 2 – Verify the Marketing Claims Step 3 – Quantify the Market Potential Step 4 – Capitalize on Operator Activity

Page 6: DI Efficiency - Accelerate Business Growth

Copyright © 2015, Drilling Info, Inc. All right reserved. All brand names and trademarks are the properties of their respective companies. 6

DI Strategy — Accelerate Business GrowthStep 1 — Determine a Competitive Advantage

Goal Prove company’s competitive advantage by quantifying benefits of increased output.

With Drillinginfo vs. Without Drillinginfo

Create digital map of all Bakken wells completed over two-year span by production quality of underling reservoir using Estimated Ultimate Recoveries (EURs)Sorte cumulative production of wells in associated table view of Graded Acreage Reports, and located wells contracted to complete by API numberQuickly compare several important production volume metrics between wells company treated with all other nearby wells in like quality reservoir

Obtain raw production data from state regulatory agencyUndertake geological study of reservoirRigorously sort through information on well-by-well basis to create less precise production comparison

Page 7: DI Efficiency - Accelerate Business Growth

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DI Strategy — Accelerate Business GrowthStep 1 — Determine a Competitive Advantage

Discovery Realized wells supplied with company’s proppant had higher Prac IP, maximum monthly production levels, and higher six-month cumulative values across the board — not just instantaneous results, but long-term benefits. Also able to quickly quantify that wells company had serviced were yielding 20% higher production volume compared to all peers.

Page 8: DI Efficiency - Accelerate Business Growth

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DI Strategy — Accelerate Business GrowthStep 2 — Verify the Marketing Claims

Goal Sought to validate results using another unbiased, credible measure.

Discovery Validated improvements and ready to stand behind positioning statement.

With Drillinginfo vs. Without Drillinginfo

Quickly remove “geology bias” of rock quality with DI’s operator differential and graded acreage modulesHelp normalize out other engineering practices to provide an analogous comparison of relative contribution of proppantConfirm clients’ wells generating 20% higher production volume compared to other nearby wells located in a region consisting of a similarly graded acreage quality

Employ third party to perform rigorous analysis to help verify accuracy of findingsDeal with vast expenditures, lost time, and potentially inaccurate and/or biased results

Page 9: DI Efficiency - Accelerate Business Growth

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DI Strategy — Accelerate Business GrowthStep 3 — Quantify the Market Potential

Goal Analyze company’s service areas to understand competitive landscape and determine current share of market.

With Drillinginfo vs. Without Drillinginfo

Draw map around service area to view all horizontal well sites completed within target areaDetermine accurate number of total fracked wells in operational areas using Define Area toolSelect wells completed by API number and calculate current estimated market share of 10%

1 to 1.5 full-time equivalent techs to request and compile rig totals from state regulatory agencyAnalyze information to uncover horizontal wellsTally up results Manually calculate market share percentage, including territories beyond reach and potentially based on limited data

Page 10: DI Efficiency - Accelerate Business Growth

Copyright © 2015, Drilling Info, Inc. All right reserved. All brand names and trademarks are the properties of their respective companies. 10

DI Strategy — Accelerate Business GrowthStep 3 — Quantify the Market Potential

Discovery Finding market’s untapped potential allowed company to out hustle competition and uncover new sales and marketing opportunities.

With Drillinginfo vs. Without Drillinginfo Create market share improvement as easily measureable Key Performance Indicator (KPI) for sales team on a monthly, quarterly, and annual basisEstablished 20% performance improvement goal for operations team to maintain

Keep up-to-date with changes to inherent productive rock quality based on emerging technologiesBuild and maintain own databaseShoulder hidden maintenance costs of supporting database

Page 11: DI Efficiency - Accelerate Business Growth

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DI Strategy — Accelerate Business GrowthStep 4 — Capitalize on Operator Activity

Goal Keep close eye on service areas using most advanced information for operators entering plays within their geographic reach.With Drillinginfo vs. Without

Drillinginfo

Create area of interest map for each service area using VirtualSCOUTSet-up email alerts for new lease information, issued permits, and various well eventsQuickly export new leads into spreadsheet, use integrated comment tool to add additional context for prospect, and distribute leads to sales

Rely heavily on hearsay to find new operators entering service areasRegularly check with state’s regulatory agency to determine any new permitting activityRoutinely send landman to county courthouse to uncover new leasing activity

Page 12: DI Efficiency - Accelerate Business Growth

Copyright © 2015, Drilling Info, Inc. All right reserved. All brand names and trademarks are the properties of their respective companies. 12

DI Strategy — Accelerate Business GrowthStep 4 — Capitalize on Operator Activity

With Drillinginfo vs. Without Drillinginfo

Contact operators and engage them with defendable value proposition and service capabilitiesSetup consultationGet step-by-step driving directions to rig location for on-site visitations using DI Rigs mobile application

Waste precious resources and costly amounts of timeCreate painstaking out-of-date work that may never result in timely lead generation and business closingsSpend more upfront time trying to uncover new opportunities, allowing the competition to outpace company’s efforts

Page 13: DI Efficiency - Accelerate Business Growth

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DI Strategy — Accelerate Business GrowthOptimized Results

With an improved monitoring and notification system for leasing, permitting, operator changes, and well activity, the company was able to:

Rapidly gain deep insight into performance results Quickly leverage information for client relationships Uncover new opportunities weeks ahead of competition Capitalize on new players entering service areas Deliver strong, fact-based, ROI case to other E&P companies in area Boost sales and increase monthly revenue by over 15% while others experience mild slow down Carve strong position as preferred service provider in the play

Page 14: DI Efficiency - Accelerate Business Growth

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Get Better Results with DrillinginfoContact a Solutions Specialist Today!

Thousands of subscribers are taking advantage of the world-class data and enriched insights Drillinginfo provides oil and gas professionals around the globe today. 

Contact us today to speak to a solutions specialist for free, no obligation consultation, and to view live demonstration of our legendary and easy-to-use oil and gas data platform.

Page 15: DI Efficiency - Accelerate Business Growth

Copyright © 2015, Drilling Info, Inc. All right reserved. All brand names and trademarks are the properties of their respective companies.

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