diabliss - the world's first diabetic freindly cane sugar: introduction & product performance
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7/22/2019 Diabliss - The world's first diabetic freindly cane sugar: Introduction & Product Performance
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DIABLISSWORLDS FIRSTDIABETIC FRIENDLY CANE SUGAR:
INTRODUCTION & PRODUCTPERFORMANCE
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Summary
For the first time in the world DiaBliss has been successful in making cane sugar
diabetic friendly by blending with a herbal extract rich in anti-oxidants,
nutrients and therapeutic agents
DiaBliss Sugar provides unlimited food choices for diabetics, pre-diabetics and
wellness solutions for entire family.
DiaBliss Herbal Solution is colorless, odorless and tasteless thereby allowing high
degree of versatility in formulations and for delivery of health & wellness to
various segments of population
DiaBliss Sugar is a drop in replacement to normal cane sugar and can be used
wherever sugar is used. DiaBliss tested and developed over 20 products todate spanning all categories of food including prepared foods, beverages,
chocolates, sweets, baked goods.
DiaBliss Sugar has been extensively tested and found to be safe for human
consumption. Hundreds of diabetics ranging in age from 8 to 82 (type 1, type
2) have consumed DiaBliss Sugar for periods ranging from 3 months to 4 yearswith HbA1c, Fasting and PP levels showing lowering trends
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Diabetes Mellitus
Diabetes (diabetes mellitus) is classified as a
metabolism disorder
Types of diabetesType 1, Type 2 & Gestational
Diabetes (i.e. during pregnancy). 80% of diabeticpopulation is type 2.
In diabetics the body either does not produce
enough insulin, produces no insulin (Type 1), or hascells that do not respond properly to the insulin the
pancreas produces (type 2).
Diabetes effects almost every organ in the body
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Diabetes A global Epidemic
IndiaDiabetic
Capital of the
world!
A global epidemicwith significant
growth rates of
diabetes projected.
Diabetes ratesexpected to double
world wide in next
20 years
Asia Diabetics % Diabetic North America Diabetics % DiabeticIndia 85,923,733 7.1% United States 38,818,308 12.3%
China 60,931,800 4.5% Mexico 11,345,990 10.1%
Pakistan 13,882,616 7.6% Canada 4,066,503 11.6%
Indonesia 10,931,501 4.6% Puerto Rico 459,630 12.4%
Bangladesh 9,303,599 6.1%
Japan 9,297,280 7.3%
Philippines 6,186,636 6.7% Europe Diabetics % Diabetic
Korea, Republic of 5,354,958 9.0% Germany 9,839,160 12.0%
Thailand 5,076,322 7.7% France 6,166,870 9.4%Malaysia 3,232,940 10.9% Turkey 5,596,426 7.4%
Viet Nam 2,574,620 2.9% Italy 5,235,959 8.8%
Spain 4,112,083 8.7%
Middle East Diabetics % Diabetic Poland 3,583,642 9.3%
Iran 4,714,873 6.1% United Kingdom 3,095,907 4.9%
Saudi Arabia 3,970,642 13.6% Argentina 2,695,740 6.0%
Iraq 2,599,740 7.8% Romania 1,599,676 8.4%
Morocco 2,497,580 7.6% Portugal 1,309,710 12.4%
Syrian Arab Re publ ic 1,828,988 8.3% Netherl ands 1,291,968 7.7%
Afghanistan 1,683,007 6.6% Greece 951,737 8.8%
United Arab Emirates 1,008,217 12.2% Austria 950,713 11.2%
Tunisia 916,088 8.5% Czech Republic 914,903 8.7%
Yemen 613,175 2.5%
Israel 567,510 7.1% South America Diabetics % Diabetic
Jordan 471,068 7.5% Brazil 14,258,480 6.0%
Kuwait 386,862 10.8% Colombia 2,255,424 4.8%
Lebanon 332,948 7.7% Venezuela 1,707,820 5.9%
Oman 307,856 11.1% Peru 1,706,608 5.6%
Qatar 254,976 13.3% Cuba 1,228,033 11.0%
Bahrain 177,778 14.4% Guatemala 1,065,248 6.9%
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Diabetic Prevalence Rates in IndiaUrban vs. Rural
Metro cities diabetes prevalence rates is approximately 15%, with pre diabetics constituting
another 15% of the population. Target market in urban India is therefore 30%!
Rural India has significantly lower Diabetes prevalence rates due to lifestyle factors & also
due to poor detection
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What is DiaBliss?
For the first time in the world we are able to render pure cane sugar diabetic
friendly:
DiaBliss is coming to you after 10 years of R&D and 4 years of product
performance testing among100s of diabetics
A colorless, odorless and tasteless herbal solution is extracted from 7-17 spicesincluding Turmeric, Black Pepper, Cinnamon, Ginger, Fenugreek, Gooseberry,
Pomegranate by using only water and no other chemicals or solvents .
DiaBliss system has limitless versatility: The herbal solution is blended with sugar
makes sugar diabetic friendly and allows glucose present in the blood stream to be
effectively absorbed by the body at a cellular level. The solution when blendedwith rice renders carbohydrates diabetic friendly. Along the same lines, fruit based
foods and beverages have been blended with herbal solution to render them
diabetic friendly.
DiaBliss developed over 20 products which are being launched into retail FMCG
applications in a phased manner.
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DiaBliss Herbal Solution
Active Ingredients
Herbal solution contains a variety of active phytochemicals, including the
flavonoids, terpenoids, lignans, sulfides, polyphenolics, carotenoids, coumarins,
saponins, plant sterols, curcumins, and pthalides.
Many of these herbs contain potent antioxidant compounds that provide
significant protection against chronic diseases. These compounds are known to have variety of health & wellness
characteristics - LDL cholesterol from oxidation, inhibit cyclooxygenase andlipoxygenase enzymes, improved metabolism, enhance insulin sensitivity, inhibit
lipid peroxidation, or have antiviral or antitumor activity.
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Fenugreek
TurmericBlack Pepper
GingerCinnamon
GooseberryPomagranate
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Competitive Positioning Sweeteners vs. DiaBliss
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Product Brand Names Composition/
Chemical Name
Manufacturing Process Taste Factors & Cooking Solutions Health Effects Calorific Value
Aspertame Equal, Nutra
Sweet
N-L-aaspartyl-L-
phenylalanine-l-methyl
ester (APM)
Fermentation and sysnthesis with
methanol with metal catalysts
Interacts with some f oods and cannot
perfectly replace sugar, not thermally
stable; Bitter after taste.
Aspartame must be avoided by people
with the genetic condition
phenylketonuria(PKU); Recent
packaging indicates not recommended
for children.
4 calories per
gram; 180 times
sweeter than
sugar
Sucralose Splenda,
Sugar Free
4-chloro-4-deoxy-.alpha.-
D-galactopyranosyl 1.6-
dichloro-1.6-dideoxy-
.beta.-D-fructo-
furanoside
Five Step Chemical Process
including chlorination of sucrose,
followed by high temperature, low
pH process for final conversion to
sucralose
There is still a distinct chemical taste
especially when products are used to
make sweets. Thermally stable and can
be used in almost all categories of foods &
beverages.
FDA & WHO evaluated over 100 studies
over 20 years and concluded the product
is generally safe. Short term studies
indicated 10-15% accumulating in the
body.
No calorific
content
Saccharin Sweet' n Low,
Sweet Twin, and
Necta Sweet
2H-16,2-benzothiazol-
1,1,3-trione
Two chemical synthesis processes Bitter after taste. Not thermally stable. Suspected Carcinogen (bladder cancer). 1 calorie per
gram, 10x
sweeter
Stevia Truvia, PureVia,
SweetLeaf
Sweetening ingredient -
Steviol glycosides. Class
of Compaounds found in
Stevia plant leaf.
Minimal Processing for dark
colored stevia extracts. Crystalline
forms involves some level of
chemcal processing
Bitter after taste; Can be used for cooking
and baking
Approved by FDA; Banned in some
European countries
4 calories per
gram; 200-400
times sweeter
than sugar
Levulose Dezire D-Frustose Residual after taste for a long time; Can
be used for cooking and baking; Indiansweets have a distinct after taste
Fructose based productuct. A lot of
literature on impact of fructose onobesity and type 2 diabetes.
4 calories per
gram; LowerGlycemic Index
than Sugar
Herbal Cane Sugar DiaBliss Cane Sugar blended with
herbal extracts
A colourless, tasteless and
odourless extract from 7 common
herbs and spices; Only water used
in preparation of herbal solution.
Only product that can claim exact same
taste of sugar; Thermally stable and can be
used in all categories of foods similar to
Sucralose.
HbA1c, Fasting and Post Pradial levels
show decreasing trends; Analysis and
animal studies indicate product is safe
for human consumption
4 calories per
gram; Lower
Glycemic Index
than Sugar
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Overall Process
Water based
extraction ofmolecular values
Herbs & Spices
Herbal Extract
Herbal
SolutionBlending
Ageing/
DryingPackaging
Sugar
(or Salt, Rice)
Primary Products
DiaBliss Sugar
DiaBliss Salt
DiaBliss Rice
HerbalSolution
Blending Processing Packaging
Ingredients
Derivative Products
DiaBliss Beverages(Lemon Tea, Lemon Juice, Instant Tea & Coffee Mix)
DiaBliss Prepared Foods ( Mixed Fruit Jam, Ketchup, Indian Sweet Mixes, etc)
DiaBliss Cereals (Multigrain Porridge)DiaBliss Chocolates (Dark, Milk & Filled)DiaBliss Ice Cream Mixes (Vanilla, Mango)
Institutional Products(Bulk Packaging of DiaBliss Sugar & other products)
Sweet Chains
BakeriesHotels & Institutional
Food Companies
Beverage Companies
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DiaBliss Phase 1 FMCG Products(Chennai, Hyderabad & Bangalore Soft Launch)
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DiaBliss Herbal Sugar Standy Pouch, 500g DiaBliss Herbal Sugar Sachet Box, 30x5g
DiaBliss Mixed Fruit Jam, 200g
DiaBliss Iodised Herbal Salt, 1 kg
(July 2013 Launch)
DiaBliss Lemon Tea Sachet Box, 30x10g
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Product Performance Summary
Product Characterization @ SGS
labs, Chennai
Trials @ Sugen Life Sciences,
Tirupati
Acute & Sub-Acute Toxicity studies
Summary of Product Usage &
Customer Testimonials
Short Term Trials
Long Term Trials
Product composition is safe for humanconsumption based on heavy metals & pesticide
analyses.
No detrimental impact on animals health
parameters. Histopathological studies indicated
no organ impact when subject to acceleratedusage of product
GTT data indicates DiaBliss Sugar can be
classified as low glycemic index product
Extended GTT results with diabetic subjectsindicated excellent blood sugar control even with
high loading of DiaBliss sugar.
Data from diabetics who consumed product for
periods between 3 months to 36 months indicates
product is providing significant health benefits to
diabetics
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Acute Oral Toxicity with Wistar Rats
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Sub-Acute Oral Toxicity with Wistar Rats
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DiaBliss - Low Glycemic Index Sugar14
DiaBliss Sugar - Low Glycemic Index Food (GI = 53 vs. 60-65 for normal sugar & 100 for glucose)
11-20% decrease in GI can explain part of the observation that consumers do not see increase in
blood sugar when they consume DiaBliss Sugar
Normalised average blood sugar values of diabetic subjects shows similar GI behavior of Diabliss
sugar on blood sugar profiles
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DiaBliss Sugar Excellent Short Term Absorption of
Blood Glucose
For over 70% of diabetics in this trial, blood sugar levels have come down to below fasting levels
within 3 hours of consuming DiaBliss Herbal Sugar indicating excellent absorption characteristics ofDiabliss Sugar. NOTE: Each diabetic consumed 50g of Dibliss Sugar (8times the daily consumption
levels for diabetics)
Glycosuria analysis between regular sugar and Diabliss sugar consumption for subject 6 shows safetytrigger mechanism of glucose excretion through urine not triggered with Diabliss sugar
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SubjectNumber Fasting 60 min 120 min 180 min
1 Nil + Trace Nil
2 Nil Trace Nil Nil
3 Trace ++ + Trace
4 Nil + Nil Nil
5 Nil Trace + Nil
6 (Regular Sugar) Nil ++ + Nil
6 (DiaBliss Sugar) Nil Trace Trace Nil
7 Nil Trace Nil Nil
8 Nil + Trace
Urine Analysis
Note:
Reading
Trace
+
++
+++
++++ 1,500-2,000 mg/dl
500-1,000 mg/dl
250-500 mg/dl
Up to 250 mg/dl
Urine Glucose (Glycosuria)
1,000-1,500 mg/dl
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Excellent Long Term Safety & Blood Sugar
Levels HbA1c
Excellenperf
ormance in
type 1 &
type 2
diabetics:
Type 1
30-45%
lower
HbA1c
Type 2
diabetics10-
20%
lower
HbA1c
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Long Term Efficacy Type 1 Diabetic ExampleFasting, PP & HbA1c Levels
Type 1 diabetic, Age 58
9 months on DiaBliss Herbal cane sugar
40% reduction in HbA1c
0
50
100
150
200
250
4/3/2012 14/8/2012 15/9/2012 17/9/2012
BloodSugarLevels,mg/dl
Type 1 Diabetic, Female, age 58 - Fasting & PP Profiles
Fasting
PP
Started consuming DiaBliss Herbal Cane Sugar
for Tea & Coffee
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6.5
7
7.5
8
8.5
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4/3/2012 6/6/2012 14/8/2012 17/9/2012
HbA1c
Type 1 Diabetic, Female, age 58 - HbA1c Profile
Started consuming DiaBliss
Herbal Cane Sugar for
Tea & Coffee
* Blood Sugar levels measured at Mohan Diagnostics, Madurai
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Subject underwent
Fistula Operation
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Long Term Efficacy Type 1 Juvenile DiabeticHbA1c Levels
8 year old juvenilediabetic
Two years on
DiaBliss Sugar
Major lifestyle
improvement Able to go to
school full-time
Able to enjoy all
kinds of foods &
sweets
Gaining body
weight without
significant increase
in insulin dosage
45% reduction in
HbA1c levels* Blood Sugar levels measured at Priya Diagnostics, Besant Nagar, Chennai
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Long Term Efficacy Type 2 Diabetic ExampleFasting, PP & HbA1c Levels
Type 2 Diabetic, Age 63
18 months on DiaBliss herbal cane sugar
Lowered medication by 50%; Stabilized Fasting, PP & HbA1c swings
* Blood Sugar levels measured at Hi Tech Labs, Vadapalani, Chennai & Precision Labs, Adyar, Chennai
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THANK YOUDiaBliss Contacts:
www.diabliss.com
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VR. Ramanathan, [email protected]
Tel: +91-9840427966
Siva Vallabhaneni, COO
[email protected]: +91-7760980631